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Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

Top Ten Tips for Creating a Sales Proposal

by Brian Jud
Bowker | Tue Jan 31, 2023

When negotiating a large-quantity order your prospects will expect you to present a proposal. This is your recommendation of how to proceed, your solution to the buyer’s problem. Give them an answer to the unspoken question, “How will your product make a credible improvement over the existing or previous ways in which they have conducted promotional campaigns?” Here are the Top Ten Tips for Creating a Sales Proposal. 
 
1. Give a summary of what you propose, why it will benefit the buyer and how much it will cost – all on one page.  
 
2. An 8 – 15% improvement gets attention. If you predict a result that is too low, they are not interested. If too high, it is not believable. Make a reasonable and doable claim that is backed by credible data. Do not offer a guarantee.
 
Inside Publishing
Marketing & Publicity
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The Advantages of Advertising in Print Media

by Brian Jud
Bowker | Tue Jan 24, 2023

In this case – as in most – either/or thinking is erroneous. A strategic combination of print and digital communication can maximize the impact of your message because print offers benefits that digital doesn’t, and that digital combined with print advertising is more powerful than digital alone. A strategic use of print media can most effectively and efficiently increase your sales, revenue and profits. 

Inside Publishing
Marketing & Publicity
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Picking the Right Book Marketing Services in 2023

Penny C. Sansevieri's picture
by Penny C. Sansevieri
Bowker | Tue Jan 3, 2023

Not all book marketing services are created equal. That’s a given. And some have strengths in some genres or expertise that they don’t in others.

When it comes to finding the right book marketing service, you’ll want to find a partner. A team that has your best interests. A team that’s on the same page and making recommendations that make sense to you.

No matter what they have to offer and what promises they make, here are six key considerations for finding the right book marketing service:

Are they honest about strengths and limitations?

Inside Publishing
Marketing & Publicity
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Customize Your Pitch to Each Catcher

by Brian Jud
Bowker | Tue Dec 13, 2022

Whether you are cooking a meal, planning a vacation or making a sales presentation, it is the preparation that determines the relative success of the outcome. The more time you put into preparing your sales presentation – what you will say and how you will say it – the more likely it is that you will get the order.

Your presentation to a corporate buyer, media producer or book distributor is not about your book, it is about how your content can solve your prospects’ problems. The corporate buyer wants to increase sales. The producer wants a good show for the audience, and a distributor wants to keep the pipeline to retailers full and flowing.

Inside Publishing
Marketing & Publicity
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Getting Started

Create a Culture of Quality in Your Publishing Company

Thu, November 13

How to Write a Business Plan as Narrative (Part 2 of 2)

Wed, September 10

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Fri, September 05

Do You Have the Write Stuff?

Wed, September 03

Today's Great American Novel (Part 2 of 2)

Wed, August 20

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