Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

How to Maximize Your Income (With Pricing Ideas You Probably Never Considered)

by Brian Jud
Bowker | Tue Jun 6, 2023

At what price should I sell my book?” This frequently posed question is like asking “How much does a car cost?” Book-pricing discussions typically focus on simple price setting: whether to charge $14.95 or $19.99. That myopic decision ignores the multitude of options for selling your information that can significantly increase your income.

Do not think of revenue as only from book sales, but from all the ways potential buyers can access your content. There are other vehicles to deliver your content and to generate revenue. Therefore, a more strategic and profitable question to ask is, “How can I maximize my revenue from all the products and services I offer — or could offer — to communicate my information?”

Inside Publishing

Marketing & Publicity

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Everything an Author Needs to Know About Reader Magnets

by Penny C. Sansevieri
Bowker | Tue May 30, 2023

You’ve probably joined your fair share of author mailing lists. Maybe you wanted to see what other authors were sending, or you’re a big fan, or you fell for a reader magnet.

A reader magnet is content that an author offers to readers for free in exchange for joining their mailing list or following on social media. It’s a win-win situation, and the author is actually providing value to the reader for the contact information.

But how do you create a good one, how do you use it, and what does it really even entail?

So Why Does a Reader Magnet Matter?

We often rely on social media to help us build relationships with readers, and while that can happen, it’s not ideal for all of your communication.

Inside Publishing

Marketing & Publicity

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Did you know… There’s a BONUS for registering your copyright before you’re published?

by Digi-Rights
Bowker | Tue May 23, 2023

CopyrightTips from experts* at CopyrightsNow.com

Common Questions

Does my work have to be published to be copyright protected?

No. Publication is not necessary for copyright protection. “Publication” is the distribution of copies of a work to the public by sale or other transfer of ownership, or by rental, lease, or lending.

Should I register my copyright before publication?

A recent Supreme Court ruling requires that you register copyrights before you can file a copyright infringement lawsuit for money damages! Registering ‘Unpublished’ also protects your ‘Published’ work*. Registering also creates a public record and makes it easier to defend your copyright.

BONUS for Registering ‘Unpublished’

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Rights

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Avoid the Coming Plandemic

by Brian Jud
Bowker | Tue May 16, 2023

There is a marketing adage that says, “If you fail to plan you plan to fail.” Unfortunately, most authors and publishers fail to plan. For example, when asked to define their target market their response is, “Everybody.” When questioned on how they plan to market to everybody, their reply is to get into Barnes and Noble and then get active on social media. In other words, they plan to fail and open themselves to acquiring the inevitable plandemic.

The good news is that there is a way to prevent this affliction from occurring. Here are specific actions you can take to immunize yourself and avoid developing the plandemic — or cure it if you are already stricken.

Inside Publishing

Marketing & Publicity

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Inside Publishing

How to Maximize Your Income (With Pricing Ideas You Probably Never Considered)

Everything an Author Needs to Know About Reader Magnets

Did you know… There’s a BONUS for registering your copyright before you’re published?

Avoid the Coming Plandemic

Pages

Getting Started

Create a Culture of Quality in Your Publishing Company

How to Write a Business Plan as Narrative (Part 2 of 2)

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Do You Have the Write Stuff?

Today's Great American Novel (Part 2 of 2)