Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

Bonus Content: Fresh Ideas for Promoting a Book

by Penny C. Sansevieri
Bowker | Tue May 2, 2023

Are you at wits’ end for new ideas for promoting a book? It’s difficult to stay on the cutting edge of book marketing. So, here’s an idea: bonus content.

For both self-published and traditionally published books, bonus content is severely underutilized. This, coincidentally, makes it even more enticing to readers because it’s so rare. The first thing you might think of when talking about bonus content is budget, and the second is probably time. If you’re limited on either, or both, you’re in luck because you likely already have everything you need to create great bonus content.

Here are some considerations for promoting a book using bonus content:

Inside Publishing

Marketing & Publicity

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Is AI-Generated Content Copyrightable?

by Digi-Rights
Bowker | Wed Apr 12, 2023

CopyrightTips from experts* at CopyrightsNow.com

If your book includes AI-generated images or text from Chat-GPT or other tools… can you copyright it?

The topic of AI (Artificial Intelligence) is front-and-center in the news, as Congress is considering new laws to regulate its use — and many ‘tech gurus’ like Elon Musk and Steve Wozniak have advocated a temporary halt on artificial intelligence systems that are more powerful than GPT-4.

Despite these concerns, AI is becoming more prevalent and available to authors and creators… including ChatGPT plug-ins that enable writers to easily generate text. But will AI-generated content be copyrightable?

Is AI-generated content copyrightable?

Inside Publishing

Rights

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Possibility Planning

by Brian Jud
Bowker | Tue Apr 11, 2023

Before you embark on a long drive, one that you take periodically, you check traffic conditions and make appropriate adjustments. If there are no problems, you embark on your regular route. However, on the way an accident happens. Traffic is backed up for miles, but your intrepid GPS warned you in time to take an alternate route. As you travel this new path you may discover that it is an equally pleasant or even better course than your standard one, and it becomes your new “regular.”

As we travel the highway to our publishing objectives, unforeseen developments will occur. Murphy’s Law is active and potentially pernicious in our industry, periodically forcing us to seek different paths to achieving our goals. Fortunately, some of these alternative routes yield unexpected benefits.

Inside Publishing

Marketing & Publicity

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What You Should Know About Cover Design

by S4Carlisle
Bowker | Tue Apr 4, 2023

Congratulations… You have just finished writing your first book! As you embark on self-publishing the work, are you bewildered at the thought of designing an attractive cover? Well, you are not alone! There are numerous articles and pieces of advice out there in the virtual space (this one included!) that could confuse you further.

Parts of a book cover

Though we mostly visualize and get to see the front cover, a paperback book cover has three parts – front, back, and the spine – all of them equally important for the author, publisher, and the potential reader. A hardback will have two additional spaces in the ‘flaps.’

Inside Publishing

Design & Production

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Inside Publishing

Bonus Content: Fresh Ideas for Promoting a Book

Is AI-Generated Content Copyrightable?

Possibility Planning

What You Should Know About Cover Design

Pages

Getting Started

Create a Culture of Quality in Your Publishing Company

How to Write a Business Plan as Narrative (Part 2 of 2)

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Do You Have the Write Stuff?

Today's Great American Novel (Part 2 of 2)