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Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

Promoting a Book on Amazon Just Got Easier with the New Advertising Updates

Penny C. Sansevieri's picture
by Penny C. Sansevieri
Bowker | Tue Apr 26, 2022

In the last couple of weeks, Amazon changed its advertising dashboard, opening it up to any author – regardless of how they’re published – making the whole goal of promoting a book on Amazon even easier. You can now access the Amazon ads dashboard from our Author Central account – which every author has access to! But what does it mean for the industry and for authors seeking to plug some money into Amazon ads to gain more exposure for their book? Let’s dig in.
 
Anyone Can Get Their Book onto Amazon, But Not Everyone Can Get Found: How and Why This Matters
Inside Publishing
Marketing & Publicity
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The Point of No Returns

by Brian Jud
Bowker | Tue Mar 22, 2022

Industry statistics reveal that book returns can be 30% or more of sales. If you reduce or eliminate returns, then you could increase your net sales and revenue by that same amount and your profits by even more. 

But, you say, you have no control over returns since Ingram and the bookstores return them at will without selling them. On the contrary, there are many things that we as authors and publishers can do to eliminate returns.

The first thing to realize is that bookstores do not sell books — they display them. Any marketing they do involves promoting major titles or special events to entice people into their stores. It is up to the authors to create awareness of their specific titles. Similarly, most distributors utilize commissioned sales representatives whose income depends on selling books that are not returned, i.e., those promoted more heavily. They understandably spend their time selling those titles.

Inside Publishing
Marketing & Publicity
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Nine Kinds of Sales Opportunities

by Brian Jud
Bowker | Tue Mar 8, 2022

A key challenge to growing your publishing firm is to find new paths to greater revenue by building upon your core strengths without making a radical shift in the way you currently do business.
 
There are ways in which you can build a steady flow of revenue and profits to help your business reach significant long-term value – as you expand your comfort zone. Here are nine strategies for increasing your sales, revenue and profits using existing (or sometimes new) content in current markets, growth markets and new, “Frontier” markets.
 
Marketing strategies for mature markets. These strategies provide opportunities to hit short-term sales targets. 
 
Inside Publishing
Marketing & Publicity
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The Latest News From The Hot Sheet Newsletter

by Richard Smith
Bowker | Tue Feb 22, 2022

If you’re an author and want to stay on top of the important issues in the world of publishing — issues that affect you — you need The Hot Sheet.
 
With all the chatter out there, it will help you sort through the noise with stories that focus on relevant topics from across the publishing spectrum. From author success stories to key industry statistics, you’ll find what you need to know in The Hot Sheet. Among the most important insights in this issue:
Inside Publishing
News & Resources
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  • Obtain ISBNs (click here!)
  • Convert your file to ebook (click here!)
  • Acquire a bar code (click here!)
  • Increase discovery (click here!)
  • Purchase a QR code (click here!)
  • Register your copyright (click here!)
  • Find out who you write like (click here!)
  • Promote your book online (click here!)

Getting Started

Create a Culture of Quality in Your Publishing Company

Thu, November 13

FAQs about ISBNs

Fri, October 24

How to Write a Business Plan as Narrative (Part 2 of 2)

Wed, September 10

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Fri, September 05

Do You Have the Write Stuff?

Wed, September 03

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