Home

Search form

  • Home
  • Getting Started
  • Inside Publishing
    • Editing
    • Design & Production
    • Marketing & Publicity
    • Rights
    • Distribution
  • FAQs

Is a Copyright Needed for Each ISBN?

by Digi-Rights
Bowker | Tue Mar 21, 2023

CopyrightTips from experts* at CopyrightsNow.com

ISBN vs. Copyrights? 

An ISBN (International Standard Book Number) is a unique numerical identifier assigned to each specific edition and format of a book, such as hardcover, paperback, e-book, audio-book, etc. It is used to identify and track books in the book industry. ISBNs may be purchased and maintained at Bowker's myidentifiers.com website. 

Copyright is a type of intellectual property that grants legal protection to the creators of original works, such as printed book, e-book, audio-book, video, photos, illustrations, pictures, songs, software and website. 

Inside Publishing
Rights
  • Read more about Is a Copyright Needed for Each ISBN?

Generating Sales After Self-Publishing: Five Things You Must Know

Penny C. Sansevieri's picture
by Penny C. Sansevieri
Bowker | Tue Mar 14, 2023

Do you know the difference between book marketing and book sales? Well, it’s pretty easy.

Book marketing is raising awareness. It’s the social campaigns, the websites, the Amazon profiles; it’s what introduces you and your book to a potential reader. Meanwhile, book sales is done by your book. Is your work good enough to secure the sale? Is your cover enticing and your description flawless? I hope the answer is yes if you’re doing all this work to market it.

If you’re drawing potential readers to your book and getting them in the door, but you’re not getting many sales, that’s a sign there’s something wrong with your book, not with your marketing.

So let’s dig in and find out what really matters:

1. Know your buyer market.

Inside Publishing
Marketing & Publicity
  • Read more about Generating Sales After Self-Publishing: Five Things You Must Know

Short-Term Actions to Reach Long-Term Goals

by Brian Jud
Bowker | Tue Mar 7, 2023

Entrepreneurial book publishers are regularly faced with a dilemma. They recognize the need to focus on long-term growth and they create five-year plans to achieve it. On the other hand, they understand they must generate short-term revenue to stay in business long enough to reach their ultimate goals. The dilemma? How to survive during the short term to achieve long-term success?
 
The answer is not to find better books to sell, but to find better ways to sell books. That is to create and implement an array of marketing tools that allows each to fulfill its designated function over a specific time period. 
 
Inside Publishing
Marketing & Publicity
  • Read more about Short-Term Actions to Reach Long-Term Goals

What Is a Copyright?

by Digi-Rights
Bowker | Tue Feb 21, 2023

Copyright Tips from experts* at CopyrightsNow.com

You've written a book. Now what? How do you protect it from piracy? And what are your copyrights?

What is a Copyright?

A copyright is a form of legal protection granted to the creators of original works, such as printed book, e-book, audio-book, video, photos, illustrations, pictures, songs, software and website.

It gives the copyright holder the exclusive right to reproduce, sell, distribute, and display the work, as well as to create derivative works based on it.

Copyrights enable authors to make money by selling their work and preventing others from copying or selling their work without their permission or a license. This means that others cannot use, share or distribute the work without the copyright owner’s permission.

Inside Publishing
Rights
  • Read more about What Is a Copyright?

How to Improve Your Website for Better Book Marketing

Penny C. Sansevieri's picture
by Penny C. Sansevieri
Bowker | Tue Feb 7, 2023

Consider your website to be your first introduction to a reader. They may have heard your name, or maybe they’ve seen your book in the store, but they don’t really know you or your writing. With your website, you get to decide what their first impression of you will be. What does that look like for you?
 
Your website doesn’t need to have all the bells and whistles and look like an aesthetic masterpiece, but it should be professional and competitive. To a potential reader, the quality of your website may be indicative of the quality of your work. So if your website looks thrown together and unrefined, that may be what they expect from your book.
 
There are a few must-haves for any good website. Here is a list of what you’ll need to get started: 
 
Inside Publishing
Marketing & Publicity
  • Read more about How to Improve Your Website for Better Book Marketing

Top Ten Tips for Creating a Sales Proposal

by Brian Jud
Bowker | Tue Jan 31, 2023

When negotiating a large-quantity order your prospects will expect you to present a proposal. This is your recommendation of how to proceed, your solution to the buyer’s problem. Give them an answer to the unspoken question, “How will your product make a credible improvement over the existing or previous ways in which they have conducted promotional campaigns?” Here are the Top Ten Tips for Creating a Sales Proposal. 
 
1. Give a summary of what you propose, why it will benefit the buyer and how much it will cost – all on one page.  
 
2. An 8 – 15% improvement gets attention. If you predict a result that is too low, they are not interested. If too high, it is not believable. Make a reasonable and doable claim that is backed by credible data. Do not offer a guarantee.
 
Inside Publishing
Marketing & Publicity
  • Read more about Top Ten Tips for Creating a Sales Proposal

The Advantages of Advertising in Print Media

by Brian Jud
Bowker | Tue Jan 24, 2023

In this case – as in most – either/or thinking is erroneous. A strategic combination of print and digital communication can maximize the impact of your message because print offers benefits that digital doesn’t, and that digital combined with print advertising is more powerful than digital alone. A strategic use of print media can most effectively and efficiently increase your sales, revenue and profits. 

Inside Publishing
Marketing & Publicity
  • Read more about The Advantages of Advertising in Print Media

Picking the Right Book Marketing Services in 2023

Penny C. Sansevieri's picture
by Penny C. Sansevieri
Bowker | Tue Jan 3, 2023

Not all book marketing services are created equal. That’s a given. And some have strengths in some genres or expertise that they don’t in others.

When it comes to finding the right book marketing service, you’ll want to find a partner. A team that has your best interests. A team that’s on the same page and making recommendations that make sense to you.

No matter what they have to offer and what promises they make, here are six key considerations for finding the right book marketing service:

Are they honest about strengths and limitations?

Inside Publishing
Marketing & Publicity
  • Read more about Picking the Right Book Marketing Services in 2023

Customize Your Pitch to Each Catcher

by Brian Jud
Bowker | Tue Dec 13, 2022

Whether you are cooking a meal, planning a vacation or making a sales presentation, it is the preparation that determines the relative success of the outcome. The more time you put into preparing your sales presentation – what you will say and how you will say it – the more likely it is that you will get the order.

Your presentation to a corporate buyer, media producer or book distributor is not about your book, it is about how your content can solve your prospects’ problems. The corporate buyer wants to increase sales. The producer wants a good show for the audience, and a distributor wants to keep the pipeline to retailers full and flowing.

Inside Publishing
Marketing & Publicity
  • Read more about Customize Your Pitch to Each Catcher

How to Make a Good First Impression, or Correct a Bad One, with Prospective Buyers

by Brian Jud
Bowker | Tue Nov 29, 2022

We all want to make a good first impression when calling on a sales prospect for a large book order. An order for thousands of books could be at stake. So the pressure is on you, and that alone could cause you to make a bad first impression. But there are other reasons, and some are beyond your control. The most expeditious thing to do is to control the impression you make on buyers. But if you don’t, you may be able to correct it. Here are Ten Ways to Make the Right Impression.  
 
1. Understand that your words and behavior are always subject to interpretation. The buyers’ initial assessments of you are the result of their assumptions, stereotypes and cues. Dress, talk and act the image you want to convey.
 
2. Walk in the office confidently, smiling and dressed professionally. Shake hands firmly while making eye contact. 
 
Inside Publishing
Marketing & Publicity
  • Read more about How to Make a Good First Impression, or Correct a Bad One, with Prospective Buyers

Pages

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • …
  • next ›
  • last »

© 2021 R.R. Bowker LLC. All rights reserved.
Contact Us | Privacy Policy | Terms of Use |