Events have always been a favorite book marketing strategy of mine. While most events have moved and remained online, many have embraced a hybrid format for conferences, speaking events, and more. There are certainly some drawbacks to online and hybrid events, mostly around monetization, however, the benefits of this strategy should make the time and effort worthwhile.
Understanding Hybrid Author Events
A hybrid event is one that combines both in-person and hybrid elements. Here, you would have both an in-person and a virtual audience. And those watching remotely might be able to watch synchronously or asynchronously. This can feel a bit tricky the first time you do it — but, after one of these sessions, you’ll quickly get the hang of this way of presenting. In reality, it’s not that much different from speaking to an all in-house audience, only now, you can reach even more readers, or potential readers.
