It’s an exciting time to be an author. And if you’re in still in the writing or editing phase, you can add some elements right now to help market your book when you publish.
Think of it like product placement in a TV show or movie. An example might be a prominently placed (and labeled) box of Kleenex that someone reaches for, asking, “Would you like a Kleenex?” A subtle mention of the brand that fits the context of the movie.
Hallmark movies do this a lot — and if you look for it, you’ll start seeing it everywhere. It’s a smart marketing concept, one you can easily apply to your own book promotion.
Here are a few ideas that you may want to consider for your next novel.
One of the easiest ways to build book marketing into your book is a seasonal story setting. The Christmas season is a good example. Hallmark has run with the idea of the Christmas movie, and many authors have taken their cue.