You've Written Your Book. Now What?

Here at Self Published Author.com, we offer tools, advice, and resources to help you through the publishing process. Bowker is the official ISBN agency in the US and Australia. We're excited about authors taking the publishing process into their own hands, and we're here to help however you need it.

At Self Published Author.com, we

offer industry advice and perspective, giving you an inside scoop on the business
explore marketing tools
refer you to partners who can help
list events specifically for self-published authors

Welcome! Let's get started!

The Equation for Book Marketing Success

by Brian Jud
Bowker | Tue Nov 16, 2021

When authors are told they must actively market their books, many say, “I don’t like to promote. I only want to write.” However, when a book is published the author becomes a salesperson running a business. It is an abrupt, and in many cases unwanted transition that is usually not handled well. But it doesn’t have to be that way. I created a formula to help people make the transition from author to marketer. It is not a scientific, qualitative equation, but a quantitative method that is adaptable to any author’s personality and genre.

Inside Publishing

Marketing & Publicity

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14 Ways to Find Potential Buyers

by Brian Jud
Bowker | Tue Nov 9, 2021

Publishers limit their book sales when they see bookstores — bricks and/or clicks — as the only place through which to sell their books. If you want to sell 10,000 books through any retailer, you must get 10,000 people to go there and buy one. But if you want to sell 10,000 books in non-retail markets, you find one person to buy 10,000 of them — non-returnable. Which do you think is a more profitable way to sell your books?

The world of special sales (non-bookstore sales) is actually larger than the opportunity for selling through bookstores. Many publishers do not attempt to sell there because they do not know who is the best person to contact.

Inside Publishing

Marketing & Publicity

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Make that Email Worth Their Time and Energy

by Penny C. Sansevieri
Bowker | Tue Oct 26, 2021

Email book marketing is a great way to get out the word about your brand, your books, your events, and the other unique things happening in your life that are critical to helping indie authors make personal connections with fans and potential readers.

But most of us can’t open our inbox without seeing dozens of emails for products, services, or promotions. How do you break through the noise?

Below are my tips for ensuring your emails and emailed newsletters get opened.

Stay Relevant

Think about the last few promotional emails you opened. What made them stand out? Was it simply brand loyalty? A limited time discount? A new product announcement?

If you find yourself just throwing random ideas together because you have a book marketing email to get out, you’re not doing it right, and to be candid, you’re being lazy and wasting a good opportunity to grow your audience and sell more books.

Have a goal.

Inside Publishing

Marketing & Publicity

Read more about Make that Email Worth Their Time and Energy

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