Do you know the difference between book marketing and book sales? Well, it’s pretty easy.
Book marketing is raising awareness. It’s the social campaigns, the websites, the Amazon profiles; it’s what introduces you and your book to a potential reader. Meanwhile, book sales is done by your book. Is your work good enough to secure the sale? Is your cover enticing and your description flawless? I hope the answer is yes if you’re doing all this work to market it.
If you’re drawing potential readers to your book and getting them in the door, but you’re not getting many sales, that’s a sign there’s something wrong with your book, not with your marketing.
So let’s dig in and find out what really matters:
1. Know your buyer market.