Too many authors rely on the quality of their book and the story they’ve created to sell their book. That sounds strange, right?
Your writing may be incredible. It may be the best piece published in your genre in years. But it’s not going to sell without a quality cover to match. We say “don’t judge a book by its cover,” but what if the quality and thoughtfulness of a good cover are indicators of a quality and well-produced book?
Your cover is your first impression. It tells shoppers how professional you are, it also tells shoppers what genre the book belongs in, and like it or not — it tells shoppers whether or not your book is worth their time.
That’s why book cover ideas, brainstorming, and market research are all critical elements to prepping the book for retail sale.
A “good enough” cover isn’t passable anymore with the swarms of beautiful, well-crafted books hitting the shelves and popping up on Amazon every day.