Everyone going into business should do market research. Authors are no different and should be sure to devote time to building a reader profile. Knowing your reader will help you decide what strategies are best for you to use as you market your book.
While it may sound technical, this step is critical to your success as an author. The reality is that your book is not for everyone. Nor is it for “all women with hopes and dreams.”
You have to be realistic. Inspiration and visions are important, but if what you want to do is sell books, then you cannot afford to skip reader profiles. They will show you how to find the right people, and through which channels.
Here are some of the key primary benefits of creating reader profiles.
People are complex.
Your potential buyers have limited free time, just like you.