A lot of authors hire out book marketing services not just because they don’t know how to do the work, but because they’re also strapped for time.
But what if you have the time, or don’t have a lot to invest yet, what do you do?
Ideally, you’d like to hire out services that require lots of early heavy-lifting and research, because often once the initial round of work is done, handing this over to the author gets much easier — at least that’s how we’ve always worked.
I never like to assume that authors want to hire book marketing services and companies for the duration of their career — most want to do an initial push with a pro team, and then take over the reins. I really encourage this kind of collaboration!
So here are some factors to consider when determining which book marketing services you should hire out, at least to start, and why it will likely support you better in the long run.