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Get Discovered and Make the Sale!

Penny C. Sansevieri's picture
by Penny C. Sansevieri
Bowker | Tue Oct 12, 2021

 
It’s officially autumn and you know what that means. Yes, pumpkin spice and everything nice. But also, time to check in about those book marketing resolutions you made way back in January — the holidays will soon be upon us, and now’s a great time to get your bookselling house in order.
 
Maybe you started off the year with the best of book marketing intentions. Maybe some of your efforts did well, while others fell a bit flat. Regardless of where you are in the book marketing process, you should be able to use today’s post to explore and evaluate how well your book discovery is working out.
 
Doing some self-assessment in this area will help you realign your marketing efforts and start moving the needle to really sell more books.
 
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Seven Secrets for Successfully Selling Books

by Brian Jud
Bowker | Tue Oct 5, 2021

 
The trek to special-sales success can be long, arduous and frustrating — but at the same time personally rewarding and profitable. Through it all, a strong and determined attitude can serve as the GPS on your path to success. There are several basic axioms in book marketing in general (and special sales in particular) that may have a negative impact on your attitude. Know in advance that these are going to occur, and the negative impact on your attitude may be reduced.
 
  • Rejection is a way of life. Be forewarned that you will be rejected far more times than you will be accepted, and this may wear away at your attitude. But do not take rejection personally. That is easy to say, yet it can be done if you accept rejection as a challenge to learn, improve your strategy and tactics and thereby increase the likelihood that you will close the sale next time.
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Local Author? Meet Local Media!

Penny C. Sansevieri's picture
by Penny C. Sansevieri
Bowker | Tue Sep 21, 2021

Book marketing to national media has becomes increasingly competitive, so why not spend some time focusing your book promotion efforts on media outlets in your own backyard?  Today’s post is all about how to pitch a story to local media — the story, of course, being YOU, a local author with a new release.

Is this breaking news? No. But there are smart ways to make yourself more appealing and secure more coverage. And as an indie author, your focus should always include local media because these are the outlets that will help you build your brand, reach new readers with whom you have something in common, and nurture relationships with buyers who will support you for the long haul.

Establishing yourself as a local indie author worth following is key, especially if you’re fortunate enough to live in a vibrant, civic-minded part of the country.

Know Your Reader

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How to Sell Books through Gift Shops in Parks

by Brian Jud
Bowker | Tue Sep 7, 2021

The National Park Service turned 105 on August 25, 2021. It seems appropriate to talk about how publishers can sell books through gift shops in parks and historic sites.

There are two major ways to sell to buyers at gift shops. One is to work through independent sales representatives found at http://www.greatrep.com. This site provides several entry points. Contact salespeople directly under “Lines Wanted,” or list your book in the “Reps Wanted” section. There is also a list of upcoming wholesale trade gift shows at which you can exhibit and/or network. 

Second are third-party operators that buy for gift shops in parks and historical centers. They work in partnership with the retail outlets to ensure that their guests have a meaningful experience and can extend their experience by discovering relevant products in their stores.

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The Hot Sheet - Latest Edition

by Richard Smith
Bowker | Tue Aug 24, 2021

 
If you’re an author and want to stay on top of the important issues in the world of publishing — issues that affect you — you need The Hot Sheet.
 
With all the chatter out there, it will help you sort through the noise with stories that focus on relevant topics from across the publishing spectrum. From author success stories to key industry statistics, you’ll find what you need to know in The Hot Sheet. Among the most important insights in this issue:
Inside Publishing
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YES from the Queried Address: Playing Nice with Book Bloggers!

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by Penny C. Sansevieri
Bowker | Tue Aug 10, 2021

The end of James Joyce’s mammoth novel Ulysses famously ends with the protagonist’s wife shouting, “and yes I said yes I will Yes!” How many of us hope and pray that when we offer our book to bloggers, they will take a note from Molly Bloom and shout YES!

Bloggers are key influencers in today’s buyer market and should play a pretty consistent role in your book promotion efforts. That said, approaching them takes a lot of work, real finesse, and a thick skin because all authors hear their shares of no, even the most successful ones.

But you won’t hear yes without the same efforts that also produce the no’s. So a successful collaboration with a blogger who already has the eyes of hundreds or thousands of individuals in your target buyer market is not an opportunity you want to throw away. 

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An All-Star Strategy To Brighten Book Sales Now and in the Future

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by Penny C. Sansevieri
Bowker | Tue Jul 27, 2021

There’s nothing better than a great campfire on a cool summer night. Maybe fireflies are also winking as tiny red embers lift into a gentle breeze. The tinder snaps and pops as an older kid pokes the flames, and maybe an adult helps a younger child guide a marshmallow into the fire for roasting, soon to be married to a graham cracker and chocolate square in a delicious s’more.

All of this happens because someone knew how to build the fire. One way of doing that is the teepee method, where kindling is placed in the middle of a fire pit and logs are arranged – leaning on one another for support – in a cone shape above them. 

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How to Avoid Mistakes New Marketers Make

by Brian Jud
Bowker | Tue Jul 20, 2021

 
Have you ever done something about publishing or marketing your book and later regretted having done it? Or wished you could change part of what you did? If so, you learned that the most expensive thing in the book business can be a mistake. It could be printing too many – or not enough books. Perhaps pricing your book too high or low. And it could be relying solely on social networking to promote your book or bookstores as the only way to sell them. 
 
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Learn from Costco: Entice Potential Readers with a Free Excerpt

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by Penny C. Sansevieri
Bowker | Tue Jul 6, 2021

Back in the good ole pre-pandemic days, a trip to Costco meant lots of friendly greetings to smiling staff members stationed behind little kiosks where they produced delectable free samples in the hopes of tempting you – with the sight, smell, and taste of a product – to move from sampler to buyer. When it comes to books, the free excerpt is the equivalent, and today we’re going to talk about how to make yours so delectable that buyers first stop to take a bite and then go on to buy the rest of the package!

The tips below are a recipe for book marketing success!

1.  Think about the sample size and how you offer it.

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Marketing & Publicity
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The Hot Sheet: Latest Edition

by Richard Smith
Bowker | Tue Jun 29, 2021

 
If you’re an author and want to stay on top of the important issues in the world of publishing — issues that affect you — you need The Hot Sheet.
 
With all the chatter out there, it will help you sort through the noise with stories that focus on relevant topics from across the publishing spectrum. From author success stories to key industry statistics, you’ll find what you need to know in The Hot Sheet. Among the most important insights in this issue:
Inside Publishing
News & Resources
  • Read more about The Hot Sheet: Latest Edition

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