Book marketing to national media has becomes increasingly competitive, so why not spend some time focusing your book promotion efforts on media outlets in your own backyard? Today’s post is all about how to pitch a story to local media — the story, of course, being YOU, a local author with a new release.
Is this breaking news? No. But there are smart ways to make yourself more appealing and secure more coverage. And as an indie author, your focus should always include local media because these are the outlets that will help you build your brand, reach new readers with whom you have something in common, and nurture relationships with buyers who will support you for the long haul.
Establishing yourself as a local indie author worth following is key, especially if you’re fortunate enough to live in a vibrant, civic-minded part of the country.
Know Your Reader