Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

5 Book Marketing Services Always Worth Collaborating On

by Penny C. Sansevieri
Bowker | Tue Dec 21, 2021

A lot of authors hire out book marketing services not just because they don’t know how to do the work, but because they’re also strapped for time.

But what if you have the time, or don’t have a lot to invest yet, what do you do?

Ideally, you’d like to hire out services that require lots of early heavy-lifting and research, because often once the initial round of work is done, handing this over to the author gets much easier — at least that’s how we’ve always worked.

I never like to assume that authors want to hire book marketing services and companies for the duration of their career — most want to do an initial push with a pro team, and then take over the reins. I really encourage this kind of collaboration!

So here are some factors to consider when determining which book marketing services you should hire out, at least to start, and why it will likely support you better in the long run.

Inside Publishing

Marketing & Publicity

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Don’t Just Do Something, Stand There

by Brian Jud
Bowker | Wed Dec 8, 2021

Now is the time to plan what you will do next year to meet your goals. Many do not plan because they know what they are going to do. Just for a moment, think it differently. Planning is like laying track for a railroad — it establishes a solid foundation, provides a path to your destination and controls deviation. And it helps you to continue moving toward your destination when uncontrollable events occur. But just as the track does not propel you forward, neither does your plan. Your passion and productive action provide the fuel for the engine taking you on your journey to success.

Inside Publishing

Marketing & Publicity

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The Latest from The Hot Sheet Newsletter

by Richard Smith
Bowker | Tue Nov 30, 2021

If you’re an author and want to stay on top of the important issues in the world of publishing — issues that affect you — you need The Hot Sheet.

With all the chatter out there, it will help you sort through the noise with stories that focus on relevant topics from across the publishing spectrum. From author success stories to key industry statistics, you’ll find what you need to know in The Hot Sheet. Among the most important insights in this issue:

Inside Publishing

News & Resources

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The Equation for Book Marketing Success

by Brian Jud
Bowker | Tue Nov 16, 2021

When authors are told they must actively market their books, many say, “I don’t like to promote. I only want to write.” However, when a book is published the author becomes a salesperson running a business. It is an abrupt, and in many cases unwanted transition that is usually not handled well. But it doesn’t have to be that way. I created a formula to help people make the transition from author to marketer. It is not a scientific, qualitative equation, but a quantitative method that is adaptable to any author’s personality and genre.

Inside Publishing

Marketing & Publicity

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Inside Publishing

5 Book Marketing Services Always Worth Collaborating On

Don’t Just Do Something, Stand There

The Latest from The Hot Sheet Newsletter

The Equation for Book Marketing Success

Pages

Getting Started

Create a Culture of Quality in Your Publishing Company

FAQs about ISBNs

How to Write a Business Plan as Narrative (Part 2 of 2)

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Do You Have the Write Stuff?