Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

Optimizing Amazon for Better Book Sales: 7 Things You Can Do

by Penny C. Sansevieri
Bowker | Tue Aug 29, 2023

When you look at your Amazon strategy, the question you need to ask yourself is “how can I make a shopper click the ‘buy’ button?”

This isn’t always easy or straightforward, but what isn’t going to help is putting your book on Amazon and hoping for the best. The reality is that Amazon isn’t going to do the heavy lifting for you. The platform has little to no incentive to promote your book.

It comes down to you doing the research and putting in the work. Here are seven things you can do on Amazon to reach more potential readers and, hopefully, sell more books.

Inside Publishing

Marketing & Publicity

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Is Copyright Notice Required on Your Work to Protect Your Copyright?

by Digi-Rights
Bowker | Tue Aug 22, 2023

CopyrightTips from experts* at CopyrightsNow.com

Copyrights and Notice* on your work…

Copyright is a form of intellectual property law that protects original works of authorship including literary, dramatic, musical, and artistic works, such as poetry, novels, movies, songs, computer software, and architecture… and includes your text (i.e., story), images, photos, illustrations and audio/visual elements within the work.

A copyright notice lets the public know that a work is protected under copyright law and may not be copied, published, disseminated, displayed, performed, or played without permission of the copyright holder(s) except in accordance with fair use or licensed agreement.

While a notice is optional for works created after March 1, 1989, it is a good idea to place a notice on the work to indicate your claim of rights in the work.

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Rights

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The Most Overlooked Step in Book Selling

by Brian Jud
Bowker | Tue Aug 15, 2023

Negotiating a large-quantity sale can be a rewarding process. If you do a good job describing how your content can help prospects solve business problems, they sign on the dotted line and become customers. However, the euphoria of knowing you will soon receive tens of thousands of dollars could blind you to the job that still needs to be done.

Your objective is not to simply get the order, but to make sure that the sale is implemented flawlessly through the timely delivery of your books. Competent post-sale service makes for a satisfying experience, leading to future orders and recurring revenue. Yet this step is often given cursory attention as the publisher moves on to the next prospect.

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Marketing & Publicity

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Connecting with Readers on Goodreads, and Getting More Reviews

by Penny C. Sansevieri
Bowker | Tue Aug 8, 2023

Connecting with readers and promoting your books couldn’t be easier on Goodreads. If you’ve given up Goodreads to follow the latest trends (probably BookTok on TikTok), then I encourage you to think again.

Why? Because in 2013, Amazon bought Goodreads and grew its users from 10 million to over 125 million. And the company is taking reviews from Goodreads and adding them into Amazon shopping.

Plus, this remains the top social platform for readers to connect with authors. Your readers are there and they’re ready for you. How can you show up for them?

Defining your Target Reader Audience

The first step in connecting with readers on Goodreads is to find and define the target audience. This likely sounds obvious, but you’d be amazed how many authors don’t start here.

Inside Publishing

Marketing & Publicity