Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

Nine Critical Signs of Trouble When Selling Your Books

by Brian Jud
Bowker | Tue Aug 2, 2022

Selling your books to non-retail buyers in businesses, schools and associations can result in large, non-returnable sales. Their orders for your books can range from a few hundred to several thousand at a time. Completing a sale to them is different from selling through retailers because you contact the prospective buyer directly, not through a distributor. This usually entails several meetings in which you present the benefits of your content and negotiate the final agreement.

Over the course of these discussions, you are creating a relationship that could yield recurring revenue and profits for years. It is a process in which both sides want the best deal for themselves, but understand that the other needs to benefit, too. It should result in a win/win proposition for both parties.

Inside Publishing

Marketing & Publicity

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Why You Should Avoid Traditional Publishing If You’re Planning a Series

by Penny C. Sansevieri
Bowker | Tue Jul 19, 2022

Self-publishing a book can sound complicated, and I won’t lie to you, it is more work upfront for authors. However, it can also be lucrative for many reasons, and for many kinds of authors! I’d like to focus on one group in particular this time around: the series author.

We get a lot of authors that come to us when they’re ready to release a new book in their series, because they feel stuck. Typically this happens because they went through a publisher or publishing service for book one.

And feeling stuck comes from their lack of access to their first book, and they’re unsure how to navigate continuing the series.

So in an effort to bring some clarity to the situation, I want to cover some of the biggest hurdles we see for series authors and why self-publishing your book series from the get-go might be an option you want to consider.

Inside Publishing

Marketing & Publicity

Rights

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Goals are Worthless…

by Brian Jud
Bowker | Tue Jul 5, 2022

Goals are the foundation of a solid marketing plan. They provide a target at which to aim, the standard against which you can gauge your company’s progress. They divide your vision statement into manageable steps and provide a path to its realization. And written goals provide a means for looking back to see how far you have come.

If all these benefits of setting goals are true, how can goals be of no value? Goal setting is a tool, and like any other tool it is useless if used incorrectly. However, goals are worthless unless they are…

Inside Publishing

Marketing & Publicity

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Are You Your Worst Book-Marketing Problem?

by Brian Jud
Bowker | Tue Jun 21, 2022

The biggest obstacles to book-selling success can be the authors or publishers themselves. Emotions such as fear, doubt, regret, and frustration, which are typical when trying something new, can too easily stall or destroy an effort to make large-quantity sales to non-bookstore buyers.

People struggle to manage self-imposed hurdles like these when it comes to making the leap from thinking about what you want to do and actually doing it. As Erma Bombeck said, “It takes a lot of courage to show your dream to someone else.”

Inside Publishing

Marketing & Publicity

Read more about Are You Your Worst Book-Marketing Problem?

Inside Publishing

Nine Critical Signs of Trouble When Selling Your Books

Why You Should Avoid Traditional Publishing If You’re Planning a Series

Goals are Worthless…

Are You Your Worst Book-Marketing Problem?

Pages

Getting Started

Create a Culture of Quality in Your Publishing Company

How to Write a Business Plan as Narrative (Part 2 of 2)

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Do You Have the Write Stuff?

Today's Great American Novel (Part 2 of 2)