Home

Search form

  • Home
  • Getting Started
  • Inside Publishing
    • Editing
    • Design & Production
    • Marketing & Publicity
    • Rights
    • Distribution
  • FAQs

Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

The Pizza Pie Theory of Selling Books

by Brian Jud
Bowker | Tue Jan 18, 2022

 
Negotiating with people who can purchase your books in large, non-returnable quantities can be stressful, particularly if you believe the buyer has all the power. You may feel you have more at stake since the buyers can always spend their money on some other promotional item. On the other hand, you may think, “If I can get $6.00 for each book on a 10,000-book order, I can make $60,000.” Instead, that perspective may place more pressure on you and also give all the power to the buyer.
 
Inside Publishing
Marketing & Publicity
  • Read more about The Pizza Pie Theory of Selling Books

3 Essential Tips For Self-Publishing

Penny C. Sansevieri's picture
by Penny C. Sansevieri
Bowker | Tue Jan 4, 2022

Self-publishing a book is really an exciting, frustrating, and emotional time, and it’s easy to lose focus along the way — believe me, I know — because I just released my new book, From Book to Bestseller this past fall and it’s been a love-hate relationship from the start.

But I always say it’s a lot easier with smart planning, and I stick by that.

If you take self-publishing a book one step at a time, and check all those boxes, cross the T’s and dot the I’s, you’re not only more likely to end up with a final product you’re proud of, you’re much more likely to end up with a final product readers gravitate toward, recommend, and review positively.

Step 1: Writing Is About You
And I don’t mean it’s just about that bucket list item, or getting that fantastic idea on paper, of course that’s important, but you want your book to be a reflection of you.

Inside Publishing
Marketing & Publicity
  • Read more about 3 Essential Tips For Self-Publishing

5 Book Marketing Services Always Worth Collaborating On

Penny C. Sansevieri's picture
by Penny C. Sansevieri
Bowker | Tue Dec 21, 2021

A lot of authors hire out book marketing services not just because they don’t know how to do the work, but because they’re also strapped for time.

But what if you have the time, or don’t have a lot to invest yet, what do you do?

Ideally, you’d like to hire out services that require lots of early heavy-lifting and research, because often once the initial round of work is done, handing this over to the author gets much easier — at least that’s how we’ve always worked.

I never like to assume that authors want to hire book marketing services and companies for the duration of their career — most want to do an initial push with a pro team, and then take over the reins. I really encourage this kind of collaboration!

So here are some factors to consider when determining which book marketing services you should hire out, at least to start, and why it will likely support you better in the long run.

Inside Publishing
Marketing & Publicity
  • Read more about 5 Book Marketing Services Always Worth Collaborating On

Don’t Just Do Something, Stand There

by Brian Jud
Bowker | Wed Dec 8, 2021

Now is the time to plan what you will do next year to meet your goals. Many do not plan because they know what they are going to do. Just for a moment, think it differently. Planning is like laying track for a railroad — it establishes a solid foundation, provides a path to your destination and controls deviation. And it helps you to continue moving toward your destination when uncontrollable events occur. But just as the track does not propel you forward, neither does your plan. Your passion and productive action provide the fuel for the engine taking you on your journey to success. 

Inside Publishing
Marketing & Publicity
  • Read more about Don’t Just Do Something, Stand There

Pages

  • « first
  • ‹ previous
  • …
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • …
  • next ›
  • last »
  • Obtain ISBNs (click here!)
  • Convert your file to ebook (click here!)
  • Acquire a bar code (click here!)
  • Increase discovery (click here!)
  • Purchase a QR code (click here!)
  • Register your copyright (click here!)
  • Find out who you write like (click here!)
  • Promote your book online (click here!)

Getting Started

Create a Culture of Quality in Your Publishing Company

Thu, November 13

How to Write a Business Plan as Narrative (Part 2 of 2)

Wed, September 10

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Fri, September 05

Do You Have the Write Stuff?

Wed, September 03

Today's Great American Novel (Part 2 of 2)

Wed, August 20

© 2021 R.R. Bowker LLC. All rights reserved.
Contact Us | Privacy Policy | Terms of Use |