Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

The Latest News from The Hot Sheet

by Richard Smith
Bowker | Tue Oct 19, 2021

If you’re an author and want to stay on top of the important issues in the world of publishing — issues that affect you — you need The Hot Sheet.

With all the chatter out there, it will help you sort through the noise with stories that focus on relevant topics from across the publishing spectrum. From author success stories to key industry statistics, you’ll find what you need to know in The Hot Sheet. Among the most important insights in this issue:

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News & Resources

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Get Discovered and Make the Sale!

by Penny C. Sansevieri
Bowker | Tue Oct 12, 2021

It’s officially autumn and you know what that means. Yes, pumpkin spice and everything nice. But also, time to check in about those book marketing resolutions you made way back in January — the holidays will soon be upon us, and now’s a great time to get your bookselling house in order.

Maybe you started off the year with the best of book marketing intentions. Maybe some of your efforts did well, while others fell a bit flat. Regardless of where you are in the book marketing process, you should be able to use today’s post to explore and evaluate how well your book discovery is working out.

Doing some self-assessment in this area will help you realign your marketing efforts and start moving the needle to really sell more books.

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Marketing & Publicity

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Seven Secrets for Successfully Selling Books

by Brian Jud
Bowker | Tue Oct 5, 2021

The trek to special-sales success can be long, arduous and frustrating — but at the same time personally rewarding and profitable. Through it all, a strong and determined attitude can serve as the GPS on your path to success. There are several basic axioms in book marketing in general (and special sales in particular) that may have a negative impact on your attitude. Know in advance that these are going to occur, and the negative impact on your attitude may be reduced.

Rejection is a way of life. Be forewarned that you will be rejected far more times than you will be accepted, and this may wear away at your attitude. But do not take rejection personally. That is easy to say, yet it can be done if you accept rejection as a challenge to learn, improve your strategy and tactics and thereby increase the likelihood that you will close the sale next time.

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Marketing & Publicity

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Local Author? Meet Local Media!

by Penny C. Sansevieri
Bowker | Tue Sep 21, 2021

Book marketing to national media has becomes increasingly competitive, so why not spend some time focusing your book promotion efforts on media outlets in your own backyard? Today’s post is all about how to pitch a story to local media — the story, of course, being YOU, a local author with a new release.

Is this breaking news? No. But there are smart ways to make yourself more appealing and secure more coverage. And as an indie author, your focus should always include local media because these are the outlets that will help you build your brand, reach new readers with whom you have something in common, and nurture relationships with buyers who will support you for the long haul.

Establishing yourself as a local indie author worth following is key, especially if you’re fortunate enough to live in a vibrant, civic-minded part of the country.

Know Your Reader

Inside Publishing

Marketing & Publicity

Read more about Local Author? Meet Local Media!

Inside Publishing

The Latest News from The Hot Sheet

Get Discovered and Make the Sale!

Seven Secrets for Successfully Selling Books

Local Author? Meet Local Media!

Pages

Getting Started

Create a Culture of Quality in Your Publishing Company

How to Write a Business Plan as Narrative (Part 2 of 2)

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Do You Have the Write Stuff?

Today's Great American Novel (Part 2 of 2)