Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

How to Avoid Mistakes New Marketers Make

by Brian Jud
Bowker | Tue Jul 20, 2021

Have you ever done something about publishing or marketing your book and later regretted having done it? Or wished you could change part of what you did? If so, you learned that the most expensive thing in the book business can be a mistake. It could be printing too many – or not enough books. Perhaps pricing your book too high or low. And it could be relying solely on social networking to promote your book or bookstores as the only way to sell them.

Inside Publishing

Marketing & Publicity

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Learn from Costco: Entice Potential Readers with a Free Excerpt

by Penny C. Sansevieri
Bowker | Tue Jul 6, 2021

Back in the good ole pre-pandemic days, a trip to Costco meant lots of friendly greetings to smiling staff members stationed behind little kiosks where they produced delectable free samples in the hopes of tempting you – with the sight, smell, and taste of a product – to move from sampler to buyer. When it comes to books, the free excerpt is the equivalent, and today we’re going to talk about how to make yours so delectable that buyers first stop to take a bite and then go on to buy the rest of the package!

The tips below are a recipe for book marketing success!

1. Think about the sample size and how you offer it.

Inside Publishing

Marketing & Publicity

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Maximize Your ROI – Return On Ideas

by Brian Jud
Bowker | Tue Jun 22, 2021

Publishing companies need to innovate regularly to create new value for their customers. But innovation in itself should not be the final goal. Not only must you spot opportunities, but you should capture value so you get paid for it.

There are two kinds of innovation. One is in value creation and the other is in value capture. Many businesses stop the creative process when a good idea is developed, believing that once it is implemented it will generate money. But unless value capture – the maximizing the return on your idea – is also contemplated, you can leave money on the table.

Inside Publishing

Marketing & Publicity

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Rules for Negotiating a Large Book Sale – Or A Job Offer

by Brian Jud
Bowker | Tue Jun 15, 2021

Most of us have at one time interviewed for a job. Did you ever think that the tactics in negotiating for a job and those for negotiating a large book sale are comparable? I wrote books demonstrating that fact. One described how to negotiate a job offer (Job Search 101) and two that explained how to negotiate a large quantity book sale (Beyond the Bookstore and How to Make Real Money Selling Books). Here are tips for negotiating a book sale — or a job.

Inside Publishing

Marketing & Publicity

Read more about Rules for Negotiating a Large Book Sale – Or A Job Offer

Inside Publishing

How to Avoid Mistakes New Marketers Make

Learn from Costco: Entice Potential Readers with a Free Excerpt

Maximize Your ROI – Return On Ideas

Rules for Negotiating a Large Book Sale – Or A Job Offer

Pages

Getting Started

Create a Culture of Quality in Your Publishing Company

How to Write a Business Plan as Narrative (Part 2 of 2)

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Do You Have the Write Stuff?

Today's Great American Novel (Part 2 of 2)