Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

Don’t Just Do Something, Stand There

by Brian Jud
Bowker | Wed Dec 8, 2021

Now is the time to plan what you will do next year to meet your goals. Many do not plan because they know what they are going to do. Just for a moment, think it differently. Planning is like laying track for a railroad — it establishes a solid foundation, provides a path to your destination and controls deviation. And it helps you to continue moving toward your destination when uncontrollable events occur. But just as the track does not propel you forward, neither does your plan. Your passion and productive action provide the fuel for the engine taking you on your journey to success.

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Marketing & Publicity

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The Latest from The Hot Sheet Newsletter

by Richard Smith
Bowker | Tue Nov 30, 2021

If you’re an author and want to stay on top of the important issues in the world of publishing — issues that affect you — you need The Hot Sheet.

With all the chatter out there, it will help you sort through the noise with stories that focus on relevant topics from across the publishing spectrum. From author success stories to key industry statistics, you’ll find what you need to know in The Hot Sheet. Among the most important insights in this issue:

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News & Resources

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The Equation for Book Marketing Success

by Brian Jud
Bowker | Tue Nov 16, 2021

When authors are told they must actively market their books, many say, “I don’t like to promote. I only want to write.” However, when a book is published the author becomes a salesperson running a business. It is an abrupt, and in many cases unwanted transition that is usually not handled well. But it doesn’t have to be that way. I created a formula to help people make the transition from author to marketer. It is not a scientific, qualitative equation, but a quantitative method that is adaptable to any author’s personality and genre.

Inside Publishing

Marketing & Publicity

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14 Ways to Find Potential Buyers

by Brian Jud
Bowker | Tue Nov 9, 2021

Publishers limit their book sales when they see bookstores — bricks and/or clicks — as the only place through which to sell their books. If you want to sell 10,000 books through any retailer, you must get 10,000 people to go there and buy one. But if you want to sell 10,000 books in non-retail markets, you find one person to buy 10,000 of them — non-returnable. Which do you think is a more profitable way to sell your books?

The world of special sales (non-bookstore sales) is actually larger than the opportunity for selling through bookstores. Many publishers do not attempt to sell there because they do not know who is the best person to contact.

Inside Publishing

Marketing & Publicity

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Inside Publishing

Don’t Just Do Something, Stand There

The Latest from The Hot Sheet Newsletter

The Equation for Book Marketing Success

14 Ways to Find Potential Buyers

Pages

Getting Started

Create a Culture of Quality in Your Publishing Company

How to Write a Business Plan as Narrative (Part 2 of 2)

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Do You Have the Write Stuff?

Today's Great American Novel (Part 2 of 2)