Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

Why It Can Take Months To Sell Books To Non-Retail Buyers (But it is worth the wait)

by Brian Jud
Bowker | Wed Feb 17, 2021

Many independent publishers try to sell their books only to bookstores and other retailers. Their efforts consist primarily of securing distribution partners to funnel books to retailers who put them on their store shelves. There the books remain, nestled among their competitors for a quick comparison of benefits and prices. The point-of-purchase sales process may take 10 minutes, since the risk of making a wrong decision is low. If the book does not meet expectations it is returned, and eventually makes its way back to the publisher.

Inside Publishing

Marketing & Publicity

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From the Latest Edition of The Hot Sheet...

by Richard Smith
Bowker | Tue Feb 9, 2021

If you’re an author and want to stay on top of the important issues in the world of publishing — issues that affect you — you need The Hot Sheet.

With all the chatter out there, it will help you sort through the noise with stories that focus on relevant topics from across the publishing spectrum. From author success stories to key industry statistics, you’ll find what you need to know in The Hot Sheet. In this issue:

Inside Publishing

News & Resources

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Irresistible Bonus Content & Giveaway Ideas for Indie Authors

by Penny C. Sansevieri
Bowker | Tue Feb 2, 2021

One of the greatest gifts afforded to indie authors is the opportunity to get creative when generating our own book promotion ideas. Yes, sometimes it can seem tiresome, and too often it feels like a chore, so if you resonate with this, I encourage you to dive into the new year with a new book marketing approach!

Inside Publishing

Marketing & Publicity

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Ask the Right Questions and Increase Your Sales

by Brian Jud
Bowker | Tue Jan 19, 2021

Many independent publishers ignore non-trade sales because they do not know where to start selling. Their definition of non-trade marketing is selling books “outside of the bookstore.” However, that only suggests where not to sell books; it offers no direction, insight, or instruction about where or how to actually do it.

Here are some questions to answer that can help you define and expand your target readers, leading to new ways to sell your books and new places in which people can buy them. The questions themselves are universal and apply to all subject areas, but as examples I have focused on how they relate to a publisher trying to market a career or job-search title.

Inside Publishing

Marketing & Publicity