Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

The Hot Sheet: Latest Edition

by Richard Smith
Bowker | Tue Jun 29, 2021

If you’re an author and want to stay on top of the important issues in the world of publishing — issues that affect you — you need The Hot Sheet.

With all the chatter out there, it will help you sort through the noise with stories that focus on relevant topics from across the publishing spectrum. From author success stories to key industry statistics, you’ll find what you need to know in The Hot Sheet. Among the most important insights in this issue:

Inside Publishing

News & Resources

Read more about The Hot Sheet: Latest Edition

Maximize Your ROI – Return On Ideas

by Brian Jud
Bowker | Tue Jun 22, 2021

Publishing companies need to innovate regularly to create new value for their customers. But innovation in itself should not be the final goal. Not only must you spot opportunities, but you should capture value so you get paid for it.

There are two kinds of innovation. One is in value creation and the other is in value capture. Many businesses stop the creative process when a good idea is developed, believing that once it is implemented it will generate money. But unless value capture – the maximizing the return on your idea – is also contemplated, you can leave money on the table.

Inside Publishing

Marketing & Publicity

Read more about Maximize Your ROI – Return On Ideas

Rules for Negotiating a Large Book Sale – Or A Job Offer

by Brian Jud
Bowker | Tue Jun 15, 2021

Most of us have at one time interviewed for a job. Did you ever think that the tactics in negotiating for a job and those for negotiating a large book sale are comparable? I wrote books demonstrating that fact. One described how to negotiate a job offer (Job Search 101) and two that explained how to negotiate a large quantity book sale (Beyond the Bookstore and How to Make Real Money Selling Books). Here are tips for negotiating a book sale — or a job.

Inside Publishing

Marketing & Publicity

Read more about Rules for Negotiating a Large Book Sale – Or A Job Offer

Getting Consensus on Large Sales

by Brian Jud
Bowker | Tue Jun 1, 2021

When you sell a few hundred books to a prospective customer, the decision is usually made quickly, by one or two people. You might close the sale with a handshake and purchase order after a meeting or two. But the process changes when you propose the sale of tens of thousands of your books to corporate buyers. These decisions are scrutinized at higher levels since the results can make or break careers.

Typically, large-quantity book sales are rarely made on a unilateral basis. In most cases, the decision authority lies with a committee, the members of which have different roles. These people may be from sales, marketing, purchasing, warehousing, legal and/or Human Resources. You, as the salesperson for your book, must build consensus among these diverse perspectives to close the sale. How can you do this? Here are a few techniques.

Meet varying needs collectively.

Inside Publishing

Marketing & Publicity

Read more about Getting Consensus on Large Sales

Inside Publishing

The Hot Sheet: Latest Edition

Maximize Your ROI – Return On Ideas

Rules for Negotiating a Large Book Sale – Or A Job Offer

Getting Consensus on Large Sales

Pages

Getting Started

Create a Culture of Quality in Your Publishing Company

FAQs about ISBNs

How to Write a Business Plan as Narrative (Part 2 of 2)

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Do You Have the Write Stuff?