Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

How to Make Large-Quantity, Non-Returnable Sales? (Hint: You already know the answer)

by Brian Jud
Bowker | Tue Jul 28, 2020

Have you ever tried to get a loan? Ask for a raise? Sought to get agreement with family members about where to go on vacation? In each case you took part in a process designed to reach an accord that was agreeable to everyone involved. You can use those same skills to sell your books in large, non-returnable, profitable quantities to business buyers.

Inside Publishing

Marketing & Publicity

Read more about How to Make Large-Quantity, Non-Returnable Sales? (Hint: You already know the answer)

In the Latest Edition of The Hot Sheet...

by Richard Smith
Bowker | Mon Jul 27, 2020

If you’re an author and want to stay on top of the important issues in the world of publishing — issues that affect you — you need The Hot Sheet.

With all the chatter out there, it will help you sort through the noise with stories that focus on relevant topics from across the publishing spectrum. From author success stories to key industry statistics, you’ll find what you need to know in The Hot Sheet.

Inside Publishing

News & Resources

Read more about In the Latest Edition of The Hot Sheet...

How Knowing Your Reader Can Sell More Books

by Penny C. Sansevieri
Bowker | Tue Jul 21, 2020

Everyone going into business should do market research. Authors are no different and reader profiles should be a goal of that research. Knowing your reader will help you decide what strategies are best for you to use as you market your book.

This step is critical to your success as an author. The reality is that your book is not for everyone. Nor is it for “all women with hopes and dreams.”

You have to be realistic. Inspiration and vision are important, but if you want to sell books, then you cannot afford to skip reader profiles. They will show you how to find the right people, and through which channels.

Here are some of the key benefits of creating reader profiles.

People are Complex

Your potential buyers have limited free time, just like you.

Inside Publishing

Marketing & Publicity

Read more about How Knowing Your Reader Can Sell More Books

Make the Grade in the Homeschool Market

by Brian Jud
Bowker | Tue Jun 16, 2020

The academic market is an opportune segment for publishers because it uses books as a foundation for its existence. It includes, but is not limited to schools, foundations, research organizations, professional associations, libraries, students, and individual educators. This marketplace impacts people of all ages, from preschoolers to professionals. Regardless of grade, age, major, and choice of home, public, or private education, people’s need for books is ubiquitous.

But, you say, “Public schools are closed, and no one is sure when they will reopen. How can this be an opportune time to sell to them?” The answer is to sell to the homeschool sub-segment of the academic market.

Inside Publishing

Marketing & Publicity

Read more about Make the Grade in the Homeschool Market

Inside Publishing

How to Make Large-Quantity, Non-Returnable Sales? (Hint: You already know the answer)

In the Latest Edition of The Hot Sheet...

How Knowing Your Reader Can Sell More Books

Make the Grade in the Homeschool Market

Pages

Getting Started

Create a Culture of Quality in Your Publishing Company

FAQs about ISBNs

How to Write a Business Plan as Narrative (Part 2 of 2)

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Do You Have the Write Stuff?