Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

Book Marketing Strategies to Improve Your Website Performance

by Penny C. Sansevieri
Bowker | Tue Jun 7, 2022

I talk a lot about book covers and other book marketing strategies on this blog, but one thing we don’t spend enough time on are author websites. And they are crucially important to an author’s success, but to be clear, I don’t mean that you have to have a website that’s big and elaborate. In fact, sometimes the simplest websites are the best! The type of website you have, and therefore the book marketing strategies you use, really depends on your goals.

Websites, like book covers, rely solely on first impressions – and readers (potential buyers) instantly know a good book cover from a bad one, and a good website from a bad one, and with all the competition out there, you won’t get a second chance. So let’s go through a list of must-haves first, before we dig into more:

Inside Publishing

Marketing & Publicity

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Keep Up with the Latest in Publishing with The Hot Sheet Newsletter

by Richard Smith
Bowker | Tue May 31, 2022

If you’re an author and want to stay on top of the important issues in the world of publishing — issues that affect you — you need The Hot Sheet.

With all the chatter out there, it will help you sort through the noise with stories that focus on relevant topics from across the publishing spectrum. From author success stories to key industry statistics, you’ll find what you need to know in The Hot Sheet. Among the most important insights in this issue:

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News & Resources

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The 5 Best Book Marketing Questions to Ask a Publicity Company

by Penny C. Sansevieri
Bowker | Tue May 10, 2022

I can tell you very honestly that the best book marketing campaigns are created and executed when the author, and the marketing team, are all on the same page about goals and expectations.

Of course, your book has to be amazing, and the readers have to resonate with it – but finding those readers and making those connections is critical, and a good book marketing plan is the first step in getting to the next level with your brand.

So I wanted to compile a list of 5 questions you should be asking any book publicity team you’re considering working with.

1. What are realistic goals for my campaign based on my current platform?
Goals will always be unique to you, but I think it’s safe to say we’re all looking to sell more books – selling more books means more readers, and it means your platform is growing.

Inside Publishing

Marketing & Publicity

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Promoting a Book on Amazon Just Got Easier with the New Advertising Updates

by Penny C. Sansevieri
Bowker | Tue Apr 26, 2022

In the last couple of weeks, Amazon changed its advertising dashboard, opening it up to any author – regardless of how they’re published – making the whole goal of promoting a book on Amazon even easier. You can now access the Amazon ads dashboard from our Author Central account – which every author has access to! But what does it mean for the industry and for authors seeking to plug some money into Amazon ads to gain more exposure for their book? Let’s dig in.

Anyone Can Get Their Book onto Amazon, But Not Everyone Can Get Found: How and Why This Matters

Inside Publishing

Marketing & Publicity

Read more about Promoting a Book on Amazon Just Got Easier with the New Advertising Updates

Inside Publishing

Book Marketing Strategies to Improve Your Website Performance

Keep Up with the Latest in Publishing with The Hot Sheet Newsletter

The 5 Best Book Marketing Questions to Ask a Publicity Company

Promoting a Book on Amazon Just Got Easier with the New Advertising Updates

Pages

Getting Started

Create a Culture of Quality in Your Publishing Company

How to Write a Business Plan as Narrative (Part 2 of 2)

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Do You Have the Write Stuff?

Today's Great American Novel (Part 2 of 2)