Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

Seven Secrets for Successfully Selling Books

by Brian Jud
Bowker | Tue Oct 5, 2021

The trek to special-sales success can be long, arduous and frustrating — but at the same time personally rewarding and profitable. Through it all, a strong and determined attitude can serve as the GPS on your path to success. There are several basic axioms in book marketing in general (and special sales in particular) that may have a negative impact on your attitude. Know in advance that these are going to occur, and the negative impact on your attitude may be reduced.

Rejection is a way of life. Be forewarned that you will be rejected far more times than you will be accepted, and this may wear away at your attitude. But do not take rejection personally. That is easy to say, yet it can be done if you accept rejection as a challenge to learn, improve your strategy and tactics and thereby increase the likelihood that you will close the sale next time.

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Marketing & Publicity

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Local Author? Meet Local Media!

by Penny C. Sansevieri
Bowker | Tue Sep 21, 2021

Book marketing to national media has becomes increasingly competitive, so why not spend some time focusing your book promotion efforts on media outlets in your own backyard? Today’s post is all about how to pitch a story to local media — the story, of course, being YOU, a local author with a new release.

Is this breaking news? No. But there are smart ways to make yourself more appealing and secure more coverage. And as an indie author, your focus should always include local media because these are the outlets that will help you build your brand, reach new readers with whom you have something in common, and nurture relationships with buyers who will support you for the long haul.

Establishing yourself as a local indie author worth following is key, especially if you’re fortunate enough to live in a vibrant, civic-minded part of the country.

Know Your Reader

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Marketing & Publicity

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How to Sell Books through Gift Shops in Parks

by Brian Jud
Bowker | Tue Sep 7, 2021

The National Park Service turned 105 on August 25, 2021. It seems appropriate to talk about how publishers can sell books through gift shops in parks and historic sites.

There are two major ways to sell to buyers at gift shops. One is to work through independent sales representatives found at http://www.greatrep.com. This site provides several entry points. Contact salespeople directly under “Lines Wanted,” or list your book in the “Reps Wanted” section. There is also a list of upcoming wholesale trade gift shows at which you can exhibit and/or network.

Second are third-party operators that buy for gift shops in parks and historical centers. They work in partnership with the retail outlets to ensure that their guests have a meaningful experience and can extend their experience by discovering relevant products in their stores.

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Marketing & Publicity

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The Hot Sheet - Latest Edition

by Richard Smith
Bowker | Tue Aug 24, 2021

If you’re an author and want to stay on top of the important issues in the world of publishing — issues that affect you — you need The Hot Sheet.

With all the chatter out there, it will help you sort through the noise with stories that focus on relevant topics from across the publishing spectrum. From author success stories to key industry statistics, you’ll find what you need to know in The Hot Sheet. Among the most important insights in this issue:

Inside Publishing

News & Resources

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Inside Publishing

Seven Secrets for Successfully Selling Books

Local Author? Meet Local Media!

How to Sell Books through Gift Shops in Parks

The Hot Sheet - Latest Edition

Pages

Getting Started

Create a Culture of Quality in Your Publishing Company

FAQs about ISBNs

How to Write a Business Plan as Narrative (Part 2 of 2)

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Do You Have the Write Stuff?