Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

March Marketing Madness

by Brian Jud
Bowker | Tue Oct 11, 2022

Every March basketball fans are embroiled with Madness. However, while not all of us are so captivated with basketball we are all similarly obsessed with book marketing. There are so many marketing “bracket choices” available to authors that they become overwhelmed and do not know where to start or how to organize and implement an effective marketing mix. Until now.

Apply bracketology to book marketing by analyzing each of the four parts of a marketing mix: Promotion, Pricing, Distribution and Product Development. These are each depicted below and as one document suitable for editing here: https://bit.ly/37tZx5z. Complete the brackets as you would for the NCAA Final Four and at the same time your final marketing choices will set your Final Four marketing strategies and actions for the next three months.

Inside Publishing

Marketing & Publicity

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The Top Ten Places to Sell More of Your Books

by Brian Jud
Bowker | Tue Sep 20, 2022

The worldwide book market generates almost $90 billion annually, and less than half of that is through retail stores. And only part of that is through bookstores — bricks and clicks. Why do you ignore the chance to sell more of your books, more profitably? Where else can you sell your books?

The best way you can benefit from this opportunity is to divide the total market into two segments, and sell them according to their needs. The first is the retail segment where you reach buyers through distribution partners. The second is direct sales to non-retailer buyers (businesses, associations and schools) who use books as marketing tools to sell more of their products or help their employees, members or students. Here are the Top Ten Places to Sell More of Your Books (five retail and five non-retail).

Retail segments:

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Marketing & Publicity

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Be The First to Find The Next Big Trend

by Brian Jud
Bowker | Tue Sep 6, 2022

Publishers are always looking for the next big trend so they can be the first in bookstores with a book on that topic. But once you hop on the bandwagon, it’s usually too late. By the time a trend is established, any opportunities it presents have most likely already been captured by competitors. Fortunately, there is hidden treasure waiting for entrepreneurial publishers to find and benefit from uncovering new opportunities.

Inside Publishing

Marketing & Publicity

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Hybrid Author Events: Ideas for Promoting a Book

by Penny C. Sansevieri
Bowker | Tue Aug 23, 2022

I’ve always loved doing events, and when it comes to ideas for promoting a book, there’s really nothing better than doing in-person author events. But 2020 changed how events are managed, and even with lots of events still coming back online, many conferences and book-centric events are transitioning to the hybrid format.

One thing I’ve heard repeatedly from speakers was that it’s often hard to monetize an online event, and hybrid events are no different. In this blog post, we’re going to look at how to get more events but also how to monetize them.

Inside Publishing

Marketing & Publicity

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Inside Publishing

March Marketing Madness

The Top Ten Places to Sell More of Your Books

Be The First to Find The Next Big Trend

Hybrid Author Events: Ideas for Promoting a Book

Pages

Getting Started

Create a Culture of Quality in Your Publishing Company

How to Write a Business Plan as Narrative (Part 2 of 2)

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Do You Have the Write Stuff?

Today's Great American Novel (Part 2 of 2)