Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

14 Ways to Find Potential Buyers

by Brian Jud
Bowker | Tue Nov 9, 2021

Publishers limit their book sales when they see bookstores — bricks and/or clicks — as the only place through which to sell their books. If you want to sell 10,000 books through any retailer, you must get 10,000 people to go there and buy one. But if you want to sell 10,000 books in non-retail markets, you find one person to buy 10,000 of them — non-returnable. Which do you think is a more profitable way to sell your books?

The world of special sales (non-bookstore sales) is actually larger than the opportunity for selling through bookstores. Many publishers do not attempt to sell there because they do not know who is the best person to contact.

Inside Publishing

Marketing & Publicity

Read more about 14 Ways to Find Potential Buyers

Make that Email Worth Their Time and Energy

by Penny C. Sansevieri
Bowker | Tue Oct 26, 2021

Email book marketing is a great way to get out the word about your brand, your books, your events, and the other unique things happening in your life that are critical to helping indie authors make personal connections with fans and potential readers.

But most of us can’t open our inbox without seeing dozens of emails for products, services, or promotions. How do you break through the noise?

Below are my tips for ensuring your emails and emailed newsletters get opened.

Stay Relevant

Think about the last few promotional emails you opened. What made them stand out? Was it simply brand loyalty? A limited time discount? A new product announcement?

If you find yourself just throwing random ideas together because you have a book marketing email to get out, you’re not doing it right, and to be candid, you’re being lazy and wasting a good opportunity to grow your audience and sell more books.

Have a goal.

Inside Publishing

Marketing & Publicity

Read more about Make that Email Worth Their Time and Energy

The Latest News from The Hot Sheet

by Richard Smith
Bowker | Tue Oct 19, 2021

If you’re an author and want to stay on top of the important issues in the world of publishing — issues that affect you — you need The Hot Sheet.

With all the chatter out there, it will help you sort through the noise with stories that focus on relevant topics from across the publishing spectrum. From author success stories to key industry statistics, you’ll find what you need to know in The Hot Sheet. Among the most important insights in this issue:

Inside Publishing

News & Resources

Read more about The Latest News from The Hot Sheet

Get Discovered and Make the Sale!

by Penny C. Sansevieri
Bowker | Tue Oct 12, 2021

It’s officially autumn and you know what that means. Yes, pumpkin spice and everything nice. But also, time to check in about those book marketing resolutions you made way back in January — the holidays will soon be upon us, and now’s a great time to get your bookselling house in order.

Maybe you started off the year with the best of book marketing intentions. Maybe some of your efforts did well, while others fell a bit flat. Regardless of where you are in the book marketing process, you should be able to use today’s post to explore and evaluate how well your book discovery is working out.

Doing some self-assessment in this area will help you realign your marketing efforts and start moving the needle to really sell more books.

Inside Publishing

Marketing & Publicity

Read more about Get Discovered and Make the Sale!

Inside Publishing

14 Ways to Find Potential Buyers

Make that Email Worth Their Time and Energy

The Latest News from The Hot Sheet

Get Discovered and Make the Sale!

Pages

Getting Started

Create a Culture of Quality in Your Publishing Company

FAQs about ISBNs

How to Write a Business Plan as Narrative (Part 2 of 2)

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Do You Have the Write Stuff?