Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

Hybrid Author Events: Clever Ideas for Promoting a Book

by Penny C. Sansevieri
Bowker | Tue Mar 28, 2023

Events have always been a favorite book marketing strategy of mine. While most events have moved and remained online, many have embraced a hybrid format for conferences, speaking events, and more. There are certainly some drawbacks to online and hybrid events, mostly around monetization, however, the benefits of this strategy should make the time and effort worthwhile.

Understanding Hybrid Author Events

A hybrid event is one that combines both in-person and hybrid elements. Here, you would have both an in-person and a virtual audience. And those watching remotely might be able to watch synchronously or asynchronously. This can feel a bit tricky the first time you do it — but, after one of these sessions, you’ll quickly get the hang of this way of presenting. In reality, it’s not that much different from speaking to an all in-house audience, only now, you can reach even more readers, or potential readers.

Inside Publishing

Marketing & Publicity

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Is a Copyright Needed for Each ISBN?

by Digi-Rights
Bowker | Tue Mar 21, 2023

CopyrightTips from experts* at CopyrightsNow.com

ISBN vs. Copyrights?

An ISBN (International Standard Book Number) is a unique numerical identifier assigned to each specific edition and format of a book, such as hardcover, paperback, e-book, audio-book, etc. It is used to identify and track books in the book industry. ISBNs may be purchased and maintained at Bowker's myidentifiers.com website.

Copyright is a type of intellectual property that grants legal protection to the creators of original works, such as printed book, e-book, audio-book, video, photos, illustrations, pictures, songs, software and website.

Inside Publishing

Rights

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Generating Sales After Self-Publishing: Five Things You Must Know

by Penny C. Sansevieri
Bowker | Tue Mar 14, 2023

Do you know the difference between book marketing and book sales? Well, it’s pretty easy.

Book marketing is raising awareness. It’s the social campaigns, the websites, the Amazon profiles; it’s what introduces you and your book to a potential reader. Meanwhile, book sales is done by your book. Is your work good enough to secure the sale? Is your cover enticing and your description flawless? I hope the answer is yes if you’re doing all this work to market it.

If you’re drawing potential readers to your book and getting them in the door, but you’re not getting many sales, that’s a sign there’s something wrong with your book, not with your marketing.

So let’s dig in and find out what really matters:

1. Know your buyer market.

Inside Publishing

Marketing & Publicity

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Short-Term Actions to Reach Long-Term Goals

by Brian Jud
Bowker | Tue Mar 7, 2023

Entrepreneurial book publishers are regularly faced with a dilemma. They recognize the need to focus on long-term growth and they create five-year plans to achieve it. On the other hand, they understand they must generate short-term revenue to stay in business long enough to reach their ultimate goals. The dilemma? How to survive during the short term to achieve long-term success?

The answer is not to find better books to sell, but to find better ways to sell books. That is to create and implement an array of marketing tools that allows each to fulfill its designated function over a specific time period.

Inside Publishing

Marketing & Publicity

Read more about Short-Term Actions to Reach Long-Term Goals

Inside Publishing

Hybrid Author Events: Clever Ideas for Promoting a Book

Is a Copyright Needed for Each ISBN?

Generating Sales After Self-Publishing: Five Things You Must Know

Short-Term Actions to Reach Long-Term Goals

Pages

Getting Started

Create a Culture of Quality in Your Publishing Company

How to Write a Business Plan as Narrative (Part 2 of 2)

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Do You Have the Write Stuff?

Today's Great American Novel (Part 2 of 2)