Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

Mindset Adjustments for Indie Author Success

by Penny C. Sansevieri
Bowker | Tue Mar 2, 2021

It’s hard to get your book out there — I know this firsthand! — and you get desperate to come up with book promotion ideas to solve all your problems. When my first book published 18 years ago, I was terrified. One night I had a dream that my book had so much global hate that readers were chasing me down the street throwing my own book at me. It was bad. But fast forward, and go figure, I’m now able to design book promotion services that really blow past these typical author insecurities to put the focus back where it belongs — on pinpointing and executing book promotion ideas that get books in hands.

Inside Publishing

Marketing & Publicity

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Seven Secrets for Successfully Selling Books

by Brian Jud
Bowker | Tue Feb 23, 2021

My recent article (Why It Can Take Months To Sell Books To Non-Retail Buyers) described how the trek to special-sales success can be long, arduous and frustrating – but profitable. Through it all, a strong and determined attitude can serve as your GPS on your path to success. There are several basic axioms in book marketing in general — and special sales in particular — that may have a negative impact on your attitude. If you can know in advance that these are going to occur, the negative impact on your attitude may be reduced.

Rejection is a way of life. Be forewarned that you will be rejected far more times than you will be accepted, and this may wear away at your attitude. But do not take rejection personally. That is easy to say, but it can be done if you accept rejection as a challenge to learn, improve your strategy and tactics and thereby increase the likelihood that you will close the sale next time.

Inside Publishing

Marketing & Publicity

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Why It Can Take Months To Sell Books To Non-Retail Buyers (But it is worth the wait)

by Brian Jud
Bowker | Wed Feb 17, 2021

Many independent publishers try to sell their books only to bookstores and other retailers. Their efforts consist primarily of securing distribution partners to funnel books to retailers who put them on their store shelves. There the books remain, nestled among their competitors for a quick comparison of benefits and prices. The point-of-purchase sales process may take 10 minutes, since the risk of making a wrong decision is low. If the book does not meet expectations it is returned, and eventually makes its way back to the publisher.

Inside Publishing

Marketing & Publicity

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From the Latest Edition of The Hot Sheet...

by Richard Smith
Bowker | Tue Feb 9, 2021

If you’re an author and want to stay on top of the important issues in the world of publishing — issues that affect you — you need The Hot Sheet.

With all the chatter out there, it will help you sort through the noise with stories that focus on relevant topics from across the publishing spectrum. From author success stories to key industry statistics, you’ll find what you need to know in The Hot Sheet. In this issue:

Inside Publishing

News & Resources

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Inside Publishing

Mindset Adjustments for Indie Author Success

Seven Secrets for Successfully Selling Books

Why It Can Take Months To Sell Books To Non-Retail Buyers (But it is worth the wait)

From the Latest Edition of The Hot Sheet...

Pages

Getting Started

Create a Culture of Quality in Your Publishing Company

FAQs about ISBNs

How to Write a Business Plan as Narrative (Part 2 of 2)

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Do You Have the Write Stuff?