Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

How to Reach Your Sales Goal This Year

by Brian Jud
Bowker | Tue Feb 18, 2020

If your 2020 New Year’s resolution was to “lose weight,” you already reached it if you lost even one pound. If your goal is to sell more books than last year, one more book sold will accomplish that. In both cases, your intention was probably to do more. These resolutions demonstrate the importance of writing specific, measurable goals, and then having a plan in place to reach them. How much weight do you intend to lose? How many books do you intend to sell this year? How will you do it? Be precise, and you are likely to do what you really want to achieve.

Once you have set your goal for how many books to sell this year, act on these recommendations to make you more likely to reach them:

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Marketing & Publicity

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Eight Ways to Write More Persuasive Marketing Copy

by Brian Jud
Bowker | Tue Feb 4, 2020

Each year the average person sends about 40,000 words by email. For reference, that’s nearly equivalent to the word count of The Great Gatsby. Are your words effective in persuading people to buy your books? If not, keep reading.

Do you think people actually read all the information in your email, in your press releases, or on your website? Think again. Most people do not read your marketing copy word for word, but quickly scan the page looking for information that is helpful and important to them.

People look at your promotional copy with an expectation of some possible benefit for continuing to read. They rarely study your text word-for-word. Instead, they scan the page, looking for words that are pertinent to their needs. A recent study found that 79 percent of test users scanned any new page they came across; only 16 percent read word-for-word.

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Marketing & Publicity

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Novel Ways to Sell Fiction

by Brian Jud
Bowker | Tue Jan 21, 2020

Many authors of fiction believe selling their work is difficult. But if you look beyond the bookstore you can find many sales opportunities. The information below provides ideas and examples of potential segments that could be lucrative for you. This information is by no means an exclusive list, but as a catalyst to get you started.

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Marketing & Publicity

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Think Minimum Instead of Maximum

by Brian Jud
Bowker | Tue Jan 7, 2020

This is the time of year when authors resolve to sell more of their books than they did last year. But “upsurges of enthusiasm in early January are generally followed by flagging commitment in February,” according to an article in the Wall Street Journal (“On the Journey to New Habits, Take Tiny Steps,” by BJ Fogg, January 4, 2020, page C3). When people see what needs to be done to sell more books, they often feel they cannot do it and they give up.

Inside Publishing

Marketing & Publicity

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Inside Publishing

How to Reach Your Sales Goal This Year

Eight Ways to Write More Persuasive Marketing Copy

Novel Ways to Sell Fiction

Think Minimum Instead of Maximum

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How to Write a Business Plan as Narrative (Part 2 of 2)

A Novel Planning Technique for Book Publishers (Part 1 of 2)

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