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Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

What is Non-Trade Marketing?

by Brian Jud
Bowker | Tue Mar 24, 2020

 
Publishers typically have a reasonable number of books on hand and may become frustrated when sales slow and they have no way to get rid of them. It is a scenario that can shatter dreams of selling large quantities of books through bookstores. If you find yourself in a similar situation, however, there is hope. You can sell your books to new buyers in non-trade markets at any stage of a book’s life cycle.
 
Hesitation in pursuing new sources of revenue in non-trade markets is typically caused by the thought that bookstores are the only places to sell books, and also by not knowing where or how to find new buyers in new markets. Selling to non-trade markets is not that different from selling to bookstores, particularly in the non-trade retail sector, which includes mass merchandisers and specialty shops.
 
Inside Publishing
Marketing & Publicity
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Register for a FREE Live Webinar and see how ScoreIt! helps you discover which best-selling authors you write like!

by Richard Smith
Bowker | Tue Mar 10, 2020

LIVE Webinar for authors!

ScoreIt! Webinar

Knowing your writing style and genre is the first step in creating an effective promotion strategy for your book. ScoreIt™ instantly identifies the best-selling authors and genres that match your writing style.

Register for this FREE webinar to learn how ScoreIt! can help you reach new readers and sell more books

Book discovery is the biggest challenge in the world of book publishing and ScoreIt!™ helps you solve this dilemma. With the information and links contained in the ScoreIt!™ report, you can begin the journey to more effective book marketing. Get your book discovered and sold with ScoreIt!. 

Here's what you’ll learn at the webinar on Thursday, March 12, 1:00 – 2:00 PM ET

Inside Publishing
Marketing & Publicity
  • Read more about Register for a FREE Live Webinar and see how ScoreIt! helps you discover which best-selling authors you write like!

What You Will Find in the Latest Edition of The Hot Sheet...

by Richard Smith
Bowker | Tue Mar 10, 2020

If you’re an author and want to stay on top of the important issues in the world of publishing — issues that affect you — you need The Hot Sheet.

With all the chatter out there, it will help you sort through the noise with stories that focus on relevant topics from across the publishing spectrum. From author success stories to key industry statistics, you’ll find what you need to know in The Hot Sheet. 

Inside Publishing
News & Resources
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Why Authors Need A Voice Search Strategy

by Miral Sattar
Bowker | Tue Mar 3, 2020

Voice Search

Siri, where’s my book?

With the revolution of blogging, podcasts and internet marketing, something fascinating has happened to writing — and that is the switch from conventional writing standards to ‘conversational writing.’ 

By not preparing for this type of ‘conversational writing’ authors and publishers stand to lose millions this year. 

Conversational writing is based on the way we speak and the way we ask questions to each other. 

Below is an example of the difference between VOICE SEARCH and a regular WEB SEARCH.

Inside Publishing
Marketing & Publicity
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  • Obtain ISBNs (click here!)
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  • Acquire a bar code (click here!)
  • Increase discovery (click here!)
  • Purchase a QR code (click here!)
  • Register your copyright (click here!)
  • License your book’s content (click here!)
  • Find out who you write like (click here!)
  • Promote your book online (click here!)

Getting Started

Create a Culture of Quality in Your Publishing Company

Thu, November 13

FAQs about ISBNs

Fri, October 24

How to Write a Business Plan as Narrative (Part 2 of 2)

Wed, September 10

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Fri, September 05

Do You Have the Write Stuff?

Wed, September 03

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