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Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

Reasons Why a Distributor May Turn Down Your Book

by Brian Jud
Bowker | Tue Oct 1, 2019

There are many opportunities for book sales through non-bookstore retailers. These could be airport stores, supermarkets, discount stores, gift shops and many more. The good news is that you sell to them in ways in which you are already familiar: you get a distribution partner and they contact buyers for you. The bad news is that the distributors are inundated with books that they cannot take on and therefore must reject them. Even a good book may be declined if not submitted properly or has missing information.

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Why Pre-Publication Book Marketing is Essential to Success

Penny C. Sansevieri's picture
by Penny C. Sansevieri
Bowker | Tue Sep 17, 2019

Publishing is not a field of dreams. They will not come just because you build it. It's surprising that so many authors today still make that assumption. Unfortunately, that’s just not how things work, at least for most of us. If you expect sales you need to set up your book marketing plan well ahead of actual publication.

When to Begin Marketing Your Book

Writing (and publishing) a book that will sell actually starts before the book is published.

Yes, post-publication book marketing is a huge part of selling more books, but authors need to place more value on what they do before the book is up for sale.

A Big Dose of Reality from a Literary Agent

Jane Friedman recently interviewed a literary agent about the changing landscape of fiction. While it focused heavily on how authors can get a publisher, these tips are equally relevant to indie authors.

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The Key to Planning and Running Successful eBook Promotions

Penny C. Sansevieri's picture
by Penny C. Sansevieri
Bowker | Tue Sep 3, 2019

Authors either love or hate discount eBook promotions. Regardless of how you feel about them, the reality is that they can be insanely lucrative — especially if you know what works for your genre and market.  In fact, once you find your comfort level, discount eBook promotions will become a key part of your book marketing plan.

If you’re still struggling to find your sweet spot, here are some things to consider as you plan how to price your book.

The Power of Free

You can still get fantastic exposure without making your eBook free, which is welcome news for authors who have a hard time stomaching ‘free.’

With that said, there are some valid reasons that featuring some free promotions throughout the year can really help you out.

You Want Books in as Many Hands as Possible

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How to Get an Appointment with a Prospective Buyer

by Brian Jud
Bowker | Tue Aug 27, 2019

 
There is an enormous opportunity to sell your books to people in local businesses and large corporations. Your prospect may be the owner of the business or a corporate marketing, sales or Human Resources manager. Regardless of your prospective buyer’s title, you must get an appointment with him or her in order to make your pitch. 
 
There are a several ways to make initial contact, but one of the best is to call first. By so doing you can confirm that the person you are trying to contact is still in that position. Do not assume you will get through to people quickly. Most people use voice-mail messages to filter out those with whom they do not want to speak. 
 
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  • Obtain ISBNs (click here!)
  • Convert your file to ebook (click here!)
  • Acquire a bar code (click here!)
  • Increase discovery (click here!)
  • Purchase a QR code (click here!)
  • Register your copyright (click here!)
  • License your book’s content (click here!)
  • Find out who you write like (click here!)
  • Promote your book online (click here!)

Getting Started

Create a Culture of Quality in Your Publishing Company

Thu, November 13

FAQs about ISBNs

Fri, October 24

How to Write a Business Plan as Narrative (Part 2 of 2)

Wed, September 10

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Fri, September 05

Do You Have the Write Stuff?

Wed, September 03

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