Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

How to Become More Creative During a Catastrophe

by Brian Jud
Bowker | Tue May 19, 2020

Unexpected events impact our marketing plans. That is to be expected. But the current pandemic has exceeded anything we may have anticipated. Yet successful publishers are people who always look for the silver lining. We can all learn from the current circumstances and build for a profitable post-pandemic future of selling books. Lessons learned from a calamity that occurred just over 100 years ago can help us evolve even stronger today.

The Titanic sank on April 15, 1912 after hitting an iceberg, and only 705 of its 2200 passengers and crew survived. With too few lifeboats onboard, many lives were lost unnecessarily. With a little creativity more people might have been saved. For example, what if the crew saw the iceberg as a sanctuary instead of a cause of death? They might have ferried people there. Unfortunately, we’ll never know.

Inside Publishing

Marketing & Publicity

Read more about How to Become More Creative During a Catastrophe

A Look at Self-Publishing and How to Achieve Success

by Penny C. Sansevieri
Bowker | Tue May 5, 2020

You’ve done it. You’ve written a book, published it yourself and made it available for the world to see and buy on Amazon. By tomorrow, you’ll be a successful best-selling author, right? Well, here’s where I have to give you the hard truth: nobody is born famous. Unless you’re already a household name or were born into a famous family, achieving self-publishing success takes dedication. This isn’t something to be afraid of or discouraged by though, because being smart about your choices when going the self-publishing route can make all the difference in the world.

In my years working with self-published authors, I find that so many feel they’re above the strategies I recommend to ensure they’re building their platform. They feel that bloggers with only a couple hundred followers are a waste of their time, and they think the only measure of success is sales.

Inside Publishing

Marketing & Publicity

Read more about A Look at Self-Publishing and How to Achieve Success

Register for a FREE Live Webinar and see how to build your own great-looking website with Author Home Page

by Richard Smith
Bowker | Tue May 5, 2020

Live webinar for authors!

Author Home Page

If you can click a mouse and type on a keyboard, you can do it yourself! We’ve done the hard work for you and built a complete website solution specifically for authors. Just add your author photo, book cover(s), and content, choose a color palette, and personalize your website – a website you can build in less than two hours that will attract and engage the readers you want to reach.

Inside Publishing

Marketing & Publicity

Webinars

Read more about Register for a FREE Live Webinar and see how to build your own great-looking website with Author Home Page

A Guide to Book Marketing Timelines

by Penny C. Sansevieri
Bowker | Tue Apr 14, 2020

During author coaching calls, we almost always discuss marketing timelines, and when each author should actually start promoting their title. Although it’s good advice to start early, it’s important to understand that early can be relative based on each author’s circumstances.

Marketing Timelines Are Not 'One-Size-Fits-All'

The reality is that most “start marketing your book early” warnings come from people involved in traditional publishing. For example, if you’re with a major publisher and are planning to release your book in the fall, they’ll need to pitch it to bookstores in March. This means that you will need to have ARCs (advanced review copies) early in the year in order to meet retailers’ schedules, especially considering how busy the Fall season typically is.

Inside Publishing

Marketing & Publicity

Read more about A Guide to Book Marketing Timelines

Inside Publishing

How to Become More Creative During a Catastrophe

A Look at Self-Publishing and How to Achieve Success

Register for a FREE Live Webinar and see how to build your own great-looking website with Author Home Page

A Guide to Book Marketing Timelines

Pages

Getting Started

Create a Culture of Quality in Your Publishing Company

FAQs about ISBNs

How to Write a Business Plan as Narrative (Part 2 of 2)

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Do You Have the Write Stuff?