Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

Create Successful Distribution to Retailers (not just bookstores)

by Brian Jud
Bowker | Tue Aug 15, 2017

Every publisher wants to increase book sales through bookstores. However, sales through other retail outlets can also increase the volume and velocity of your revenue. These include discount stores, airport stores, supermarkets, gift shops, specialty stores, pharmacies and many others. Each of these segments has a pre-ordained distribution network, and you must work within that structure to get your book on the stores’ shelves.

Finding the proper distributor is not difficult, although you will have to work with different companies in various segments. But once you have distribution in place, will you be just another one of their clients, or will you make your titles stand out and be sold? Getting its representatives to actively sell your books instead of others requires special effort. Perform properly in four areas and you can increase the number and speed of your books moving through the pipeline.

Inside Publishing

Marketing & Publicity

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Maximize Your ROI – Return On Ideas

by Brian Jud
Bowker | Tue Aug 8, 2017

Publishing companies must innovate regularly to create new value for their customers and increase revenue. But innovation in itself should not be the final goal. Not only must you spot opportunities, but you should exploit them so you get paid, too.

There are two kinds of innovation. One is in value creation and the other is in value capture. Many businesses stop the creative process when a good idea is developed, believing that once it is implemented it will generate money. But unless value capture – maximizing the return on your idea – is also implemented, you can leave money on the table.

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Get the latest edition of The Hot Sheet!

by Richard Smith
Bowker | Wed Aug 2, 2017

The Hot Sheet

If you’re an author and want to stay on top of the important issues in the world of publishing — issues that affect you — you need The Hot Sheet.

With all the chatter out there, it will help you sort through the noise with stories that focus on relevant topics from across the publishing spectrum. From author success stories to key industry statistics, you’ll find what you need to know in The Hot Sheet.

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News & Resources

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Create Multiple Sources of Revenue

by Brian Jud
Bowker | Tue Jul 25, 2017

Relying exclusively on revenue from book sales can limit your income. This wall could be reached because of seasonal demand for your content, or your reliance on sales only through bookstores – bricks and clicks. You may have a small target market, inadequate planning or insufficient funds for promotion. The list goes on, but the fact remains that a variety of circumstances can conspire to limit the sale of your books, and subsequently your income.

This concept of multiple sources of revenue does not mean adding additional titles. It implies various ways in which you could generate funds. This can be accomplished through a combination of products and services, such as product sales (line and brand extensions) combined with author extensions (conducting seminars, making personal presentations and consulting) or other activities that stimulate additional cash flow.

Inside Publishing

Marketing & Publicity

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Inside Publishing

Create Successful Distribution to Retailers (not just bookstores)

Maximize Your ROI – Return On Ideas

Get the latest edition of The Hot Sheet!

Create Multiple Sources of Revenue

Pages

Getting Started

Create a Culture of Quality in Your Publishing Company

FAQs about ISBNs

How to Write a Business Plan as Narrative (Part 2 of 2)

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Do You Have the Write Stuff?