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Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

In the Latest Edition of The Hot Sheet...

by Richard Smith
Bowker | Mon Jul 27, 2020

The Hot Sheet
 
If you’re an author and want to stay on top of the important issues in the world of publishing — issues that affect you — you need The Hot Sheet.
 
With all the chatter out there, it will help you sort through the noise with stories that focus on relevant topics from across the publishing spectrum. From author success stories to key industry statistics, you’ll find what you need to know in The Hot Sheet. 
 
Inside Publishing
News & Resources
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How Knowing Your Reader Can Sell More Books

Penny C. Sansevieri's picture
by Penny C. Sansevieri
Bowker | Tue Jul 21, 2020

Everyone going into business should do market research. Authors are no different and reader profiles should be a goal of that research. Knowing your reader will help you decide what strategies are best for you to use as you market your book.

This step is critical to your success as an author. The reality is that your book is not for everyone. Nor is it for “all women with hopes and dreams.”

You have to be realistic. Inspiration and vision are important, but if you want to sell books, then you cannot afford to skip reader profiles. They will show you how to find the right people, and through which channels.

Here are some of the key benefits of creating reader profiles.

People are Complex

Your potential buyers have limited free time, just like you.

Inside Publishing
Marketing & Publicity
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Make the Grade in the Homeschool Market

by Brian Jud
Bowker | Tue Jun 16, 2020

 
The academic market is an opportune segment for publishers because it uses books as a foundation for its existence. It includes, but is not limited to schools, foundations, research organizations, professional associations, libraries, students, and individual educators. This marketplace impacts people of all ages, from preschoolers to professionals. Regardless of grade, age, major, and choice of home, public, or private education, people’s need for books is ubiquitous.
 
But, you say, “Public schools are closed, and no one is sure when they will reopen. How can this be an opportune time to sell to them?” The answer is to sell to the homeschool sub-segment of the academic market. 
 
Inside Publishing
Marketing & Publicity
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Nowhere to Sell Books? Know Where to Sell Books.

by Brian Jud
Bowker | Tue Jun 2, 2020

 
Bookstores are currently closed due to the coronavirus. Authors and publishers are waiting it out, hoping to sell their books through those that eventually reopen. But if you look around there are many places through which you can sell books now – think supermarkets and pharmacies.
 
There are tens of thousands of supermarkets and pharmacies of all sizes around the country. Many of these stores sell books. In the past, most book sales through these outlets were mass market paperbacks, but today’s superstores carry a wide variety of books, cards, and magazines.
 
Book Selection Criteria
Inside Publishing
Marketing & Publicity
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  • Obtain ISBNs (click here!)
  • Convert your file to ebook (click here!)
  • Acquire a bar code (click here!)
  • Increase discovery (click here!)
  • Purchase a QR code (click here!)
  • Register your copyright (click here!)
  • Find out who you write like (click here!)
  • Promote your book online (click here!)

Getting Started

Create a Culture of Quality in Your Publishing Company

Thu, November 13

FAQs about ISBNs

Fri, October 24

How to Write a Business Plan as Narrative (Part 2 of 2)

Wed, September 10

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Fri, September 05

Do You Have the Write Stuff?

Wed, September 03

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