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Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

Are Separate Copyrights Needed to Protect Your Story and Illustrations?

by Digi-Rights
Bowker | Tue Aug 1, 2023

CopyrightTips from experts* at CopyrightsNow.com

Can one copyright protect your text, illustrations and photos? 
The answer depends on who owns the rights to each element. 

Copyrights can be confusing – especially if you have content elements in your book created by different creators or authors. 

If you own all rights to the story (i.e., text) and illustrations, art and/or photos and they are packaged as one Work, then you can protect these elements on 
one copyright application as your ‘Author Contribution’ (see Fig 1).

Author Contribution
Fig 1: Sample screenshot of Author Contribution for ‘Text’, ‘Art’ and ‘Photos’ 

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Negotiating Book Sales with Deceitful Buyers

by Brian Jud
Bowker | Tue Jul 25, 2023

“Buyers are liars,” is a term some salespeople use to describe their customers. They believe prospective buyers distort the truth to put themselves in a better bargaining position. Regrettably, in some cases they are correct, so be on guard when negotiating the sale of your books to some corporate purchasers. 

According to studies among business buyers (Harvard Business Review) about half of people involved in corporate negotiations lie when they have the opportunity to improve their potential outcome. Fortunately, there are things you can do to prepare for — or even prevent — this intangible trickery.  

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Marketing & Publicity
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Driving Sales With Your Book Cover: Tips and Ideas to Convert Shoppers into Readers

Penny C. Sansevieri's picture
by Penny C. Sansevieri
Bowker | Tue Jul 18, 2023

Too many authors rely on the quality of their book and the story they’ve created to sell their book. That sounds strange, right?

Your writing may be incredible. It may be the best piece published in your genre in years. But it’s not going to sell without a quality cover to match. We say “don’t judge a book by its cover,” but what if the quality and thoughtfulness of a good cover are indicators of a quality and well-produced book? 

Your cover is your first impression. It tells shoppers how professional you are, it also tells shoppers what genre the book belongs in, and like it or not — it tells shoppers whether or not your book is worth their time.

That’s why book cover ideas, brainstorming, and market research are all critical elements to prepping the book for retail sale.

A “good enough” cover isn’t passable anymore with the swarms of beautiful, well-crafted books hitting the shelves and popping up on Amazon every day.

Inside Publishing
Design & Production
Marketing & Publicity
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Why Copyright Under Company Name vs. Individual Name?

by Digi-Rights
Bowker | Tue Jul 11, 2023

CopyrightTips from experts* at CopyrightsNow.com

Which is right for you? Company vs. Individual copyrights? 

Copyright is a type of intellectual property that grants legal protection to the creators of original works, such as printed book, e-book, audiobook, video, photos, illustrations, pictures, songs, software and website. 

Copyrighting material under a company name versus an individual name has some important differences and considerations. Here are a few reasons why you might copyright material under a company name:

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  • Obtain ISBNs (click here!)
  • Convert your file to ebook (click here!)
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  • Increase discovery (click here!)
  • Purchase a QR code (click here!)
  • Register your copyright (click here!)
  • Find out who you write like (click here!)
  • Promote your book online (click here!)

Getting Started

Create a Culture of Quality in Your Publishing Company

Thu, November 13

How to Write a Business Plan as Narrative (Part 2 of 2)

Wed, September 10

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Fri, September 05

Do You Have the Write Stuff?

Wed, September 03

Today's Great American Novel (Part 2 of 2)

Wed, August 20

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