Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

Why You Should Consider Revising and Rereleasing Your Book

by Penny C. Sansevieri
Bowker | Tue Jan 15, 2019

Years ago at a writer’s conference, I met the author of a science fiction book that was published five years prior. “When it comes to book promotion, I wish I knew then what I know now. I think this book could have done considerably better than it did initially,” he told me. My advice to him was to rerelease his book, updating the cover and modifying parts of the interior. Book lovers are profoundly interested in series, and since his book was 400 pages, I recommended that he split it into four 100-page portions. Turning his book into a four-part series is a fantastic promotional tool and would also provide better exposure on Amazon.

This is just one example of a rerelease and how it could work. You may not have a novel or a 400-page saga that you’re eager to reconfigure and your reason may be very different. The following are just some of the reasons why authors decide to reissue a book, and why it makes sense to your ongoing book promotion efforts.

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Marketing & Publicity

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How to Relax During A Sales Presentation

by Brian Jud
Bowker | Tue Jan 8, 2019

Making a professional sales presentation to one or more prospective buyers is integral to making a large-quantity sale of your books. Yet, some authors fear doing that and let nervousness get in the way of delivering their message successfully.

Depending on your level of experience, there are three things that could happen once you are introduced (and you might experience all three at different times). First, you will be so “on” that you conduct yourself with aplomb and the words flow out of you with astonishing precision. Your body language exudes confidence, you make all your points persuasively, and you deal with all questions and objections with alacrity and wit. In short, you are on a roll and everyone can sense it.

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Marketing & Publicity

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In Translation, Machines Have Their Role, but Not Without Human Intelligence

by Ulatus
Bowker | Tue Dec 18, 2018

Machine Translation (MT) has become a vital part of the language industry, but that does not mean that human translation will become obsolete. On the contrary, there is a strong need for human translators to work in conjunction with machine translators to achieve first-rate results.

MT (Machine Translation): An Overview

With roots dating back to the seventeenth century, MT was launched in the 1950s, when research funded by the U.S. government first garnered global interest in the concept. During the machine translation process, content is automatically transferred between languages through the following methods:

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Selling Books to Business Buyers? Think Small

by Brian Jud
Bowker | Tue Dec 11, 2018

Some authors do not sell to non-retail buyers because they are intimidated by corporate marketing professionals. If that is the case with you, start small. Begin your non-retail selling journey by calling on buyers in small companies.

These businesses represent approximately 80% of all companies in the U.S. and they have the same needs as their larger brethren. Your content helping them retain and motivate employees will be thankfully accepted (and purchased). They also need other benefits of employee engagement: increased profitability, greater customer satisfaction (and loyalty) and reduced absenteeism. And small businesses want to increase sales and find new customers. Start by showing them how your content can help solve their problems, then move up to larger companies as you experience success and gain confidence. Here are a few of the major advantages of starting small.

Inside Publishing

Marketing & Publicity