Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

The Latest News From The Hot Sheet Newsletter

by Richard Smith
Bowker | Tue Feb 22, 2022

If you’re an author and want to stay on top of the important issues in the world of publishing — issues that affect you — you need The Hot Sheet.

With all the chatter out there, it will help you sort through the noise with stories that focus on relevant topics from across the publishing spectrum. From author success stories to key industry statistics, you’ll find what you need to know in The Hot Sheet. Among the most important insights in this issue:

Inside Publishing

News & Resources

Read more about The Latest News From The Hot Sheet Newsletter

Why Does The Price Of Many Products End in 95 or 99?

by Brian Jud
Bowker | Tue Feb 15, 2022

It seems it would be a lot simpler for both retailers and consumers if the price of that $29.95 book were instead a nice, round $30. There must be a good reason why the prices of so many products end in 95 or 99. But what is it?

Two theories stand out. One suggests a ploy to coerce the customer into a purchase, the thought being that a price of $29.95 seems more palatable than one of $30 (though sales tax would likely shove the total over $30 anyway). The theory seems plausible even if it does not place much value on our intelligence.

Inside Publishing

Marketing & Publicity

Read more about Why Does The Price Of Many Products End in 95 or 99?

The Ten Best-Kept Secrets of Book Marketing

by Brian Jud
Bowker | Tue Feb 1, 2022

There are too many “good enough” books published by unknown authors every year for one to stand out and become a bona fide hit without adequate marketing. The world does not care that you wrote and published a book. Make yours stand above the crowd so people take notice, and that could take years of consistent, strategic marketing. Fortunately, there are ten marketing functions that if followed can significantly decrease the length of time it takes to reach the tipping point. They all start with the letter C as a mnemonic to help you remember them. Here are the Ten Cs of Successful Book Marketing.

Inside Publishing

Marketing & Publicity

Read more about The Ten Best-Kept Secrets of Book Marketing

The Pizza Pie Theory of Selling Books

by Brian Jud
Bowker | Tue Jan 18, 2022

Negotiating with people who can purchase your books in large, non-returnable quantities can be stressful, particularly if you believe the buyer has all the power. You may feel you have more at stake since the buyers can always spend their money on some other promotional item. On the other hand, you may think, “If I can get $6.00 for each book on a 10,000-book order, I can make $60,000.” Instead, that perspective may place more pressure on you and also give all the power to the buyer.

Inside Publishing

Marketing & Publicity

Read more about The Pizza Pie Theory of Selling Books

Inside Publishing

The Latest News From The Hot Sheet Newsletter

Why Does The Price Of Many Products End in 95 or 99?

The Ten Best-Kept Secrets of Book Marketing

The Pizza Pie Theory of Selling Books

Pages

Getting Started

Create a Culture of Quality in Your Publishing Company

How to Write a Business Plan as Narrative (Part 2 of 2)

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Do You Have the Write Stuff?

Today's Great American Novel (Part 2 of 2)