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When negotiating book sales, do not stick to a formula

by Brian Jud
Bowker | Wed Apr 16, 2014

Every negotiation is different. Each has different objectives, people and budgets, so there is no one path on which you travel toward a successful deal. Negotiating is as much an art as it is a science. Certainly there are things that you should and should not do, but knowing when to do which is the key.

Learn to go with your gut feelings. Listen to your intuition and you may find a different path to reach your objective. When issues seem purely economic, a little creativity can break often open deadlocked deals. For example, if you find yourself at odds over the price issue. Look for a different way to find common ground. You might suggest they pay one fixed amount now and a contingent amount later based on future performance.

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When negotiating book sales, seek common ground

by Brian Jud
Bowker | Wed Apr 16, 2014

You will run across varied personalities on your path to negotiating large-quantity sales. Some of these people will have a hidden agenda when dealing openly in front of their colleagues, and they may assume a more confrontational behavior. This may result from a desire to perpetuate -- or establish – a reputation as “playing hardball,” and not compromising easily.

They view a negotiation as a zero-sum pie, i.e. “your gain is my loss.” It’s difficult to work under these conditions because it is not in our best interests to point out another’s irrational bias. Try to manage the tension between cooperative actions needed to create value and competitive ones needed to claim it. In essence, the pie must be both expanded and divided.

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Tax Time!

by Laura Dawson
Bowker | Sun Apr 13, 2014

Did you know that if you are a professional author, your professional activities can be tax deductible?

The following factors, although not all inclusive, may help you to determine whether your activity is an activity engaged in for profit or a hobby:

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Survey Says!

by Laura Dawson
Bowker | Wed Apr 9, 2014

DCL & Bowker are interested in your digital publishing plans for 2014! As the demand increases for materials of all types to be available on mobile devices, publishers and authors are challenged with providing a quality eBook experience while managing costs and standards.

We'd be delighted if you'd answer the survey we've created, just to explore what we might be able to do for you. Enter to win a $100 American Express Gift Card!

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When negotiating book sales, do not stick to a formula

When negotiating book sales, seek common ground

Tax Time!

Survey Says!

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