You've Written Your Book. Now What?

Here at Self Published Author.com, we offer tools, advice, and resources to help you through the publishing process. Bowker is the official ISBN agency in the US and Australia. We're excited about authors taking the publishing process into their own hands, and we're here to help however you need it.

At Self Published Author.com, we

offer industry advice and perspective, giving you an inside scoop on the business
explore marketing tools
refer you to partners who can help
list events specifically for self-published authors

Welcome! Let's get started!

Selling to Non-Bookstore Retailers

by Brian Jud
Bowker | Tue Aug 6, 2019

There are many non-bookstore, brick-and-mortar retailers through which you can sell your books. These include airport stores, supermarkets, gift shops, discount stores and others. Your current distributor may already be selling to them, so check with them before pursuing retailers on your own.

Otherwise, creating a retail-distribution channel is a good way to start your special-sales efforts because it is much like selling through bookstores. You work through distribution partners, the discount structure is similar, and books are displayed on shelves. Fiction usually outsells non-fiction in the retail setting. On the other hand, unsold books are returned, and you are paid in 90 - 120 days. Here are some things you can do to profit from selling through retailers.

Inside Publishing

Marketing & Publicity

Read more about Selling to Non-Bookstore Retailers

Register for FREE Live Webinar and see how ScoreIt! helps you discover which best-selling authors you write like!

by Richard Smith
Bowker | Wed Jul 17, 2019

LIVE Webinar for authors!

Knowing your writing style and genre is the first step in creating an effective promotion strategy for your book. ScoreIt™ instantly identifies the best-selling authors and genres that match your writing style.

Register for this FREE webinar to learn how ScoreIt! can help you reach new readers and sell more books

Book discovery is the biggest challenge in the world of book publishing and ScoreIt!™ helps you solve this dilemma. With the information and links contained in the ScoreIt!™ report, you can begin the journey to more effective book marketing. Get your book discovered and sold with ScoreIt!.

Inside Publishing

Marketing & Publicity

Read more about Register for FREE Live Webinar and see how ScoreIt! helps you discover which best-selling authors you write like!

Marketing Planning for First-Time Authors

by Brian Jud
Bowker | Tue Jul 16, 2019

Although this is the time to plan your marketing activities for the second half of 2019, some authors and publishers avoid planning in general because they do not know how to do it. Those who do know typically use a conventional, platform-based marketing plan that builds upon previous experience, with goals described as an increase over last year’s achievements. Planners know what did and did not work in the past, so their lists of strategies and actions are based on that familiarity.

First-time authors have no history of marketing their books, and there is a high ratio of assumption to knowledge. In their haste to do something, they often “wing it.” Their actions typically turn out to be wrong because the neophyte author does not sufficiently understand the publishing business.

Inside Publishing

Marketing & Publicity

Read more about Marketing Planning for First-Time Authors

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