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Book Marketing University: Selling Large Quantities With No Returns

by Laura Dawson
Bowker | Mon Oct 20, 2014

The Second Annual APSS Book Marketing University

October 24–25, 2014

Embassy Suites Airport Hotel • Philadelphia, PA

Sponsored by Bowker

The Association of Publishers for Special Sales is conducting its second annual Book Marketing University, with lots of great speakers and events. The program opens with a presentation by Dan Poynter, noted self-publishing guru. There will be an additional keynote by John Groton, former Vice President of Special Markets at Random House.

At Book Marketing University, you will discover how to sell your books in more ways than you ever imagined and to people you never knew existed— in large, non-returnable quantities. 

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Reaching an International Audience – Strategies that Work

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by Penny C. Sansevieri
Bowker | Tue Nov 26, 2019

Although an international audience may seem like a surprising place to focus your book promotion efforts, they represent a growing market segment for many authors. In fact, while North America remains our biggest book market, we have also had good success with international outreach on behalf of the authors we work with.

You’ll find that although connecting with international readers may require some creative thinking, it doesn’t have to take up a lot of your time. With as little as an hour or two a month, you can see some great results.  Better still, you don’t have to spend the time and money getting your book translated, because there is a considerable English language reading market even in countries that primarily speak a different language.

After all, English is one of the most widely spoken languages on the planet, so it makes sense to target this market. And, there are a host of ways you can go about selling more books to these international audiences.

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The Fiction of Prediction (A Fun Way to Write a Business Plan)

by Brian Jud
Bowker | Tue Nov 12, 2019

 
As we approach the end of the year it is a good time to begin creating your 2020 vision. Most authors understand the importance of doing so, but without an existing plan upon which to build they do not know how to go about writing a plan. But authors know how to create a good story, so why not use that expertise to write your plan?
 
Writing your business plan as a fiction manuscript can be a fun way to do the necessary work of planning. It can also help you identify and deal with the people (characters) that impact your business. Your subplots help you recognize the value of previously unsought opportunities, perhaps in non-bookstore markets. And your narrative can point of the interdependencies of market segments rather than dealing with them as isolated groups. Here are a few novel ideas to help you write your first plan - or sequel.  
 
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Reasons Why a Distributor May Turn Down Your Book

by Brian Jud
Bowker | Tue Oct 1, 2019

There are many opportunities for book sales through non-bookstore retailers. These could be airport stores, supermarkets, discount stores, gift shops and many more. The good news is that you sell to them in ways in which you are already familiar: you get a distribution partner and they contact buyers for you. The bad news is that the distributors are inundated with books that they cannot take on and therefore must reject them. Even a good book may be declined if not submitted properly or has missing information.

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Why Pre-Publication Book Marketing is Essential to Success

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by Penny C. Sansevieri
Bowker | Tue Sep 17, 2019

Publishing is not a field of dreams. They will not come just because you build it. It's surprising that so many authors today still make that assumption. Unfortunately, that’s just not how things work, at least for most of us. If you expect sales you need to set up your book marketing plan well ahead of actual publication.

When to Begin Marketing Your Book

Writing (and publishing) a book that will sell actually starts before the book is published.

Yes, post-publication book marketing is a huge part of selling more books, but authors need to place more value on what they do before the book is up for sale.

A Big Dose of Reality from a Literary Agent

Jane Friedman recently interviewed a literary agent about the changing landscape of fiction. While it focused heavily on how authors can get a publisher, these tips are equally relevant to indie authors.

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The Key to Planning and Running Successful eBook Promotions

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by Penny C. Sansevieri
Bowker | Tue Sep 3, 2019

Authors either love or hate discount eBook promotions. Regardless of how you feel about them, the reality is that they can be insanely lucrative — especially if you know what works for your genre and market.  In fact, once you find your comfort level, discount eBook promotions will become a key part of your book marketing plan.

If you’re still struggling to find your sweet spot, here are some things to consider as you plan how to price your book.

The Power of Free

You can still get fantastic exposure without making your eBook free, which is welcome news for authors who have a hard time stomaching ‘free.’

With that said, there are some valid reasons that featuring some free promotions throughout the year can really help you out.

You Want Books in as Many Hands as Possible

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How to Get an Appointment with a Prospective Buyer

by Brian Jud
Bowker | Tue Aug 27, 2019

 
There is an enormous opportunity to sell your books to people in local businesses and large corporations. Your prospect may be the owner of the business or a corporate marketing, sales or Human Resources manager. Regardless of your prospective buyer’s title, you must get an appointment with him or her in order to make your pitch. 
 
There are a several ways to make initial contact, but one of the best is to call first. By so doing you can confirm that the person you are trying to contact is still in that position. Do not assume you will get through to people quickly. Most people use voice-mail messages to filter out those with whom they do not want to speak. 
 
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Selling to Non-Bookstore Retailers

by Brian Jud
Bowker | Tue Aug 6, 2019

 
There are many non-bookstore, brick-and-mortar retailers through which you can sell your books. These include airport stores, supermarkets, gift shops, discount stores and others.  Your current distributor may already be selling to them, so check with them before pursuing retailers on your own. 
 
Otherwise, creating a retail-distribution channel is a good way to start your special-sales efforts because it is much like selling through bookstores. You work through distribution partners, the discount structure is similar, and books are displayed on shelves. Fiction usually outsells non-fiction in the retail setting. On the other hand, unsold books are returned, and you are paid in 90 - 120 days. Here are some things you can do to profit from selling through retailers.  
 
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Register for FREE Live Webinar and see how ScoreIt! helps you discover which best-selling authors you write like!

by Richard Smith
Bowker | Wed Jul 17, 2019

 
LIVE Webinar for authors!
 
 
Knowing your writing style and genre is the first step in creating an effective promotion strategy for your book. ScoreIt™ instantly identifies the best-selling authors and genres that match your writing style.
 
Register for this FREE webinar to learn how ScoreIt! can help you reach new readers and sell more books
 
Book discovery is the biggest challenge in the world of book publishing and ScoreIt!™ helps you solve this dilemma. With the information and links contained in the ScoreIt!™ report, you can begin the journey to more effective book marketing. Get your book discovered and sold with ScoreIt!. 
 
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Marketing Planning for First-Time Authors

by Brian Jud
Bowker | Tue Jul 16, 2019

Although this is the time to plan your marketing activities for the second half of 2019, some authors and publishers avoid planning in general because they do not know how to do it. Those who do know typically use a conventional, platform-based marketing plan that builds upon previous experience, with goals described as an increase over last year’s achievements. Planners know what did and did not work in the past, so their lists of strategies and actions are based on that familiarity. 

First-time authors have no history of marketing their books, and there is a high ratio of assumption to knowledge. In their haste to do something, they often “wing it.” Their actions typically turn out to be wrong because the neophyte author does not sufficiently understand the publishing business. 

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