The Second Annual APSS Book Marketing University
October 24–25, 2014
Embassy Suites Airport Hotel • Philadelphia, PA
Sponsored by Bowker
The Association of Publishers for Special Sales is conducting its second annual Book Marketing University, with lots of great speakers and events. The program opens with a presentation by Dan Poynter, noted self-publishing guru. There will be an additional keynote by John Groton, former Vice President of Special Markets at Random House.
At Book Marketing University, you will discover how to sell your books in more ways than you ever imagined and to people you never knew existed— in large, non-returnable quantities.
Publishers typically have a reasonable number of books on hand and may become frustrated when sales slow and they have no way to get rid of them. It is a scenario that can shatter dreams of selling large quantities of books through bookstores. If you find yourself in a similar situation, however, there is hope. You can sell your books to new buyers in non-trade markets at any stage of a book’s life cycle.
Hesitation in pursuing new sources of revenue in non-trade markets is typically caused by the thought that bookstores are the only places to sell books, and also by not knowing where or how to find new buyers in new markets. Selling to non-trade markets is not that different from selling to bookstores, particularly in the non-trade retail sector, which includes mass merchandisers and specialty shops.
LIVE Webinar for authors!
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Book discovery is the biggest challenge in the world of book publishing and ScoreIt!™ helps you solve this dilemma. With the information and links contained in the ScoreIt!™ report, you can begin the journey to more effective book marketing. Get your book discovered and sold with ScoreIt!.
Here's what you’ll learn at the webinar on Thursday, March 12, 1:00 – 2:00 PM ET
If you’re an author and want to stay on top of the important issues in the world of publishing — issues that affect you — you need The Hot Sheet.
With all the chatter out there, it will help you sort through the noise with stories that focus on relevant topics from across the publishing spectrum. From author success stories to key industry statistics, you’ll find what you need to know in The Hot Sheet.
If your 2020 New Year’s resolution was to “lose weight,” you already reached it if you lost even one pound. If your goal is to sell more books than last year, one more book sold will accomplish that. In both cases, your intention was probably to do more. These resolutions demonstrate the importance of writing specific, measurable goals, and then having a plan in place to reach them. How much weight do you intend to lose? How many books do you intend to sell this year? How will you do it? Be precise, and you are likely to do what you really want to achieve.
Once you have set your goal for how many books to sell this year, act on these recommendations to make you more likely to reach them:
Many authors of fiction believe selling their work is difficult. But if you look beyond the bookstore you can find many sales opportunities. The information below provides ideas and examples of potential segments that could be lucrative for you. This information is by no means an exclusive list, but as a catalyst to get you started.
If you’ve ever hoped to win a book award, you are in great company. Contests continue to entice authors from a variety of genres and topics. In fact, I’ve judged several of them, including the Benjamin Franklin Awards from IBPA, and Writer’s Digest, among others.
As you know, the goal of these book awards is to shed light and praise on the best books in a particular genre. Most book contests include a wide variety of genres, including poetry (which always tends to be tougher to market). So it’s with good reason that book awards are so highly sought after. They can do a lot for your book marketing efforts, which is particularly important for indie authors. Book awards are a great way for authors to build their platform and they serve as eye-candy to pull in more readers.
Here’s what you need to know about finding the right book contests for your book, as well as what to watch out for!
