by Laura Dawson
Bowker | Mon Oct 20, 2014
The Second Annual APSS Book Marketing University
October 24–25, 2014
Embassy Suites Airport Hotel • Philadelphia, PA
Sponsored by Bowker
The Association of Publishers for Special Sales is conducting its second annual Book Marketing University, with lots of great speakers and events. The program opens with a presentation by Dan Poynter, noted self-publishing guru. There will be an additional keynote by John Groton, former Vice President of Special Markets at Random House.
At Book Marketing University, you will discover how to sell your books in more ways than you ever imagined and to people you never knew existed— in large, non-returnable quantities.
by Brian Jud
Bowker | Tue May 14, 2019
When authors are told they must actively market their books, many say, “I don’t like to promote. I only want to write.” However, when a book is published the author becomes a salesperson running a business. It is an abrupt, and in many cases unwanted transition that is usually not handled well. But it doesn’t have to be that way. I created a formula to help people make the transition from author to marketer. It is not a scientific, qualitative equation, but a quantitative method that is adaptable to any author’s personality and genre.
by Brian Jud
Bowker | Tue May 7, 2019
Two concepts determine your relative success in answering questions during a television or radio performance: preparation and flexibility. In most cases you will not know the questions you will be asked during the interview. But if you understand your topic and know beforehand what you want to get across to the audience, you will be able to perform more successfully.
What makes a good guest for the show does not always make a good show for the guest. If all you do is answer the interviewer's questions informatively (whether or not they lead to meeting your goals), the host will think you are a great interviewee and perhaps ask you to return. But there is no future in being a professional guest if it doesn’t serve your purpose.
by Penny C. Sansevieri
Bowker | Tue Apr 30, 2019
If you’re ready to step up your book marketing, an option you may not have considered before that can be very successful is video blogging.
You may be saying to yourself how getting the lighting just right, or making sure your hair is perfect, or even figuring out what your good side is can be a real hassle.
I totally understand that. But I can’t say enough how much I love the responses I get from video blogging. Why? It’s so engaging and always beats the other content I put out, so I highly recommend this fantastic book marketing strategy.
How much work is it?
Writing a blog and making a video blog is very similar, but believe it or not, video blogs involve less work.
Keep in mind that the most exciting and interesting video blogging content is less than 2 minutes.
by Brian Jud
Bowker | Tue Apr 23, 2019
Book publishers exhibit a unique balance of strategic thinking and creativity — to a point. They sporadically apply innovation to all the tasks that must be done to get a book published (editing, internal layout, cover design and pricing). But this dance with originality usually ends with delivery of the first printing. Authors — working with their publishers — are more likely to reach large-scale success by applying strategy and creativity to the post-production tasks of distribution and promotion of their books.
The typical distribution actions are to get the book lodged on Amazon.com and arrange distribution through bookstores and to libraries. Promotion is usually limited to social media, social networking and reviews. Nothing accomplished to this point has served to differentiate the product from the other 1,000,000-plus books published last year. The result? Poor sales.
by Penny C. Sansevieri
Bowker | Tue Apr 16, 2019
Everyone going into business should do market research. Authors are no different and should be sure to devote time to building a reader profile. Knowing your reader will help you decide what strategies are best for you to use as you market your book.
While it may sound technical, this step is critical to your success as an author. The reality is that your book is not for everyone. Nor is it for “all women with hopes and dreams.”
You have to be realistic. Inspiration and visions are important, but if what you want to do is sell books, then you cannot afford to skip reader profiles. They will show you how to find the right people, and through which channels.
Here are some of the key primary benefits of creating reader profiles.
People are complex.
Your potential buyers have limited free time, just like you.
by Brian Jud
Bowker | Tue Apr 9, 2019
Whether you are cooking a meal, planning a vacation or making a sales presentation, it is the preparation that determines the relative success of the outcome. The more time you put into preparing your sales presentation — what you will say and how you will say it — the more likely it is that you will get the order.
Your presentation to a corporate buyer, media producer or book distributor is not about your book, it is about how your content can solve your prospects’ problems. The corporate buyer wants to increase sales. The producer wants a good show for the audience, and a distributor wants to keep the pipeline to retailers full and flowing.
by Brian Jud
Bowker | Tue Apr 2, 2019
Selling books to corporate buyers in large, non-returnable quantities is a profitable way to build your publishing business. As an added benefit, satisfied buyers can place blanket (recurring) orders for future, planned deliveries. These are even more profitable since it is easier and less expensive to sell to existing customers than it is to find new ones.
Nurturing recurring revenue with one customer is different from getting the initial order. These buyers need to be reminded of the benefits of your content — at the point in time they are about to make a new buying decision. If you contact them on a regular basis, your chances of a positive reception are improved.
by Brian Jud
Bowker | Tue Mar 26, 2019
For many years, corporate buyers have been purchasing coffee mugs, cameras, apparel, watches and other items to use as promotional items. These are tools used to increase sales, encourage buyers to remain loyal to a product or to change their loyalty from competitors. Until recently, there has been little awareness about using books to accomplish these goals. Therefore, you may have to first convince the buyers of the viability of using a book as a promotional tool.
There are many reasons why a book makes a versatile and profitable promotional product. Primarily, there millions of existing titles on an endless variety of topics, and if the appropriate title does not exist it can be created and customized. Below is a list of additional reasons why books are superior to many other promotional items.
by Brian Jud
Bowker | Tue Mar 19, 2019
Have you ever done something and later regretted having done it? Or wished you could change part of what you did? There is a way you can minimize mistakes in producing and marketing your books. And this one simple step can help you become more profitable. It is not difficult and can even be done for free.
The one step is test marketing – asking people to comment on your title, cover design, page layout, one-sheet, piece of selling literature, or even a sales presentation. If you experiment beforehand with different ways of accomplishing a task, you can reduce errors and make the result more productive in generating revenue.
