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Book Marketing University: Selling Large Quantities With No Returns

by Laura Dawson
Bowker | Mon Oct 20, 2014

The Second Annual APSS Book Marketing University

October 24–25, 2014

Embassy Suites Airport Hotel • Philadelphia, PA

Sponsored by Bowker

The Association of Publishers for Special Sales is conducting its second annual Book Marketing University, with lots of great speakers and events. The program opens with a presentation by Dan Poynter, noted self-publishing guru. There will be an additional keynote by John Groton, former Vice President of Special Markets at Random House.

At Book Marketing University, you will discover how to sell your books in more ways than you ever imagined and to people you never knew existed— in large, non-returnable quantities.

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Why You Should Consider Revising and Rereleasing Your Book

by Penny C. Sansevieri
Bowker | Tue Jan 15, 2019

Years ago at a writer’s conference, I met the author of a science fiction book that was published five years prior. “When it comes to book promotion, I wish I knew then what I know now. I think this book could have done considerably better than it did initially,” he told me. My advice to him was to rerelease his book, updating the cover and modifying parts of the interior. Book lovers are profoundly interested in series, and since his book was 400 pages, I recommended that he split it into four 100-page portions. Turning his book into a four-part series is a fantastic promotional tool and would also provide better exposure on Amazon.

This is just one example of a rerelease and how it could work. You may not have a novel or a 400-page saga that you’re eager to reconfigure and your reason may be very different. The following are just some of the reasons why authors decide to reissue a book, and why it makes sense to your ongoing book promotion efforts.

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Marketing & Publicity

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How to Relax During A Sales Presentation

by Brian Jud
Bowker | Tue Jan 8, 2019

Making a professional sales presentation to one or more prospective buyers is integral to making a large-quantity sale of your books. Yet, some authors fear doing that and let nervousness get in the way of delivering their message successfully.

Depending on your level of experience, there are three things that could happen once you are introduced (and you might experience all three at different times). First, you will be so “on” that you conduct yourself with aplomb and the words flow out of you with astonishing precision. Your body language exudes confidence, you make all your points persuasively, and you deal with all questions and objections with alacrity and wit. In short, you are on a roll and everyone can sense it.

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Marketing & Publicity

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In Translation, Machines Have Their Role, but Not Without Human Intelligence

by Ulatus
Bowker | Tue Dec 18, 2018

Machine Translation (MT) has become a vital part of the language industry, but that does not mean that human translation will become obsolete. On the contrary, there is a strong need for human translators to work in conjunction with machine translators to achieve first-rate results.

MT (Machine Translation): An Overview

With roots dating back to the seventeenth century, MT was launched in the 1950s, when research funded by the U.S. government first garnered global interest in the concept. During the machine translation process, content is automatically transferred between languages through the following methods:

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Selling Books to Business Buyers? Think Small

by Brian Jud
Bowker | Tue Dec 11, 2018

Some authors do not sell to non-retail buyers because they are intimidated by corporate marketing professionals. If that is the case with you, start small. Begin your non-retail selling journey by calling on buyers in small companies.

These businesses represent approximately 80% of all companies in the U.S. and they have the same needs as their larger brethren. Your content helping them retain and motivate employees will be thankfully accepted (and purchased). They also need other benefits of employee engagement: increased profitability, greater customer satisfaction (and loyalty) and reduced absenteeism. And small businesses want to increase sales and find new customers. Start by showing them how your content can help solve their problems, then move up to larger companies as you experience success and gain confidence. Here are a few of the major advantages of starting small.

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Marketing & Publicity

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A New Way to Generate More Ideas

by Brian Jud
Bowker | Tue Dec 4, 2018

If you want to sell more books in a crowded field, they need to stand out in a positive way. In their effort to rise above the competition, authors conduct innovation sessions to think outside the box, brainstorming for the best creative strategy. This can put undue pressure on them to come up with the one best idea. In most cases, that burden will reduce creativity.

However, innovation is still required for your books to get noticed. If you reduce the anxiety to find the best way to become more noticeable, your creative sessions can be more effective. These three steps to creative problem solving can help you do that: 1) Intention, 2) Attention, 3) No Tension. Define the problem, gather information, then relax and let ideas come to you.

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Marketing & Publicity

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The Benefits of Selling at Local Events

by Brian Jud
Bowker | Tue Nov 27, 2018

Selling books at local events such as craft fairs, gift shows and Holiday celebrations can help you make some money as it provides additional benefits. Here are several reasons you might want to attend these events.

• You can sell personally autographed books on a non-returnable basis at full price

• If you sell 50 books, each at $14.95, you will take home about $750 for the day

• You may find the networking beneficial. I know of people who made contacts at local events that led to large-quantity corporate sales and media appearances

• Get increased exposure. Some events expect 5,000 or more attendees

• Display your books with other authors to share the costs and have a fun time

• Regular sales at local events give you a rewarding sense of momentum and activity while working toward long-term, larger sales.

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Marketing & Publicity

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The POD Process Explained in 8 Simple Steps

by Julie-Ann Harper
Bowker | Tue Nov 20, 2018

Many authors and self-publishers would have come across the term ‘print on demand (POD)’ during the course of publishing, but there may be some confusion around what the term means exactly. How does POD work? How does it differ from other kinds of publishing or printing? And most importantly, should you do it? Self-publishing expert and founder of Pick-a-WooWoo Publishing Group, Julie-Ann Harper, gives us a breakdown of the terms used, the processes involved and the benefits of POD.

What is print on demand?

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Design & Production

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7 Tips for Great Book Covers

by Ebony McKenna
Bowker | Tue Nov 13, 2018

As much as we try to rise above it all and not be judgmental, we really do judge books by their covers. With thousands of English-language books published every month, competition is fierce — your book needs an amazing cover to compete for readers’ money and time.

Here are some tips for finding a great designer so that your cover can outshine (or out-gloss or out-matte) the competition.

Inside Publishing

Design & Production