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Marketing & Publicity

Good marketing is an art. Knowing your audience is critical. Get the word out about your book in a compelling and interesting way.

Steps in Marketing & Publicity

  • How to craft your message
  • Social media
  • Search engine optimization
  • Go local
 

What is Non-Trade Marketing?

by Brian Jud
Bowker | Tue Mar 24, 2020

 
Publishers typically have a reasonable number of books on hand and may become frustrated when sales slow and they have no way to get rid of them. It is a scenario that can shatter dreams of selling large quantities of books through bookstores. If you find yourself in a similar situation, however, there is hope. You can sell your books to new buyers in non-trade markets at any stage of a book’s life cycle.
 
Hesitation in pursuing new sources of revenue in non-trade markets is typically caused by the thought that bookstores are the only places to sell books, and also by not knowing where or how to find new buyers in new markets. Selling to non-trade markets is not that different from selling to bookstores, particularly in the non-trade retail sector, which includes mass merchandisers and specialty shops.
 
Inside Publishing
Marketing & Publicity
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Register for a FREE Live Webinar and see how ScoreIt! helps you discover which best-selling authors you write like!

by Richard Smith
Bowker | Tue Mar 10, 2020

LIVE Webinar for authors!

ScoreIt! Webinar

Knowing your writing style and genre is the first step in creating an effective promotion strategy for your book. ScoreIt™ instantly identifies the best-selling authors and genres that match your writing style.

Register for this FREE webinar to learn how ScoreIt! can help you reach new readers and sell more books

Book discovery is the biggest challenge in the world of book publishing and ScoreIt!™ helps you solve this dilemma. With the information and links contained in the ScoreIt!™ report, you can begin the journey to more effective book marketing. Get your book discovered and sold with ScoreIt!. 

Here's what you’ll learn at the webinar on Thursday, March 12, 1:00 – 2:00 PM ET

Inside Publishing
Marketing & Publicity
  • Read more about Register for a FREE Live Webinar and see how ScoreIt! helps you discover which best-selling authors you write like!

Why Authors Need A Voice Search Strategy

by Miral Sattar
Bowker | Tue Mar 3, 2020

Voice Search

Siri, where’s my book?

With the revolution of blogging, podcasts and internet marketing, something fascinating has happened to writing — and that is the switch from conventional writing standards to ‘conversational writing.’ 

By not preparing for this type of ‘conversational writing’ authors and publishers stand to lose millions this year. 

Conversational writing is based on the way we speak and the way we ask questions to each other. 

Below is an example of the difference between VOICE SEARCH and a regular WEB SEARCH.

Inside Publishing
Marketing & Publicity
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How to Reach Your Sales Goal This Year

by Brian Jud
Bowker | Tue Feb 18, 2020

 
If your 2020 New Year’s resolution was to “lose weight,” you already reached it if you lost even one pound. If your goal is to sell more books than last year, one more book sold will accomplish that. In both cases, your intention was probably to do more. These resolutions demonstrate the importance of writing specific, measurable goals, and then having a plan in place to reach them. How much weight do you intend to lose? How many books do you intend to sell this year? How will you do it? Be precise, and you are likely to do what you really want to achieve. 
 
Once you have set your goal for how many books to sell this year, act on these recommendations to make you more likely to reach them:
 
Inside Publishing
Marketing & Publicity
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Eight Ways to Write More Persuasive Marketing Copy

by Brian Jud
Bowker | Tue Feb 4, 2020

 
Each year the average person sends about 40,000 words by email. For reference, that’s nearly equivalent to the word count of The Great Gatsby. Are your words effective in persuading people to buy your books? If not, keep reading. 
 
Do you think people actually read all the information in your email, in your press releases, or on your website? Think again. Most people do not read your marketing copy word for word, but quickly scan the page looking for information that is helpful and important to them.
 
People look at your promotional copy with an expectation of some possible benefit for continuing to read. They rarely study your text word-for-word. Instead, they scan the page, looking for words that are pertinent to their needs. A recent study found that 79 percent of test users scanned any new page they came across; only 16 percent read word-for-word.
 
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Marketing & Publicity
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Novel Ways to Sell Fiction

by Brian Jud
Bowker | Tue Jan 21, 2020

Many authors of fiction believe selling their work is difficult. But if you look beyond the bookstore you can find many sales opportunities. The information below provides ideas and examples of potential segments that could be lucrative for you. This information is by no means an exclusive list, but as a catalyst to get you started. 

Inside Publishing
Marketing & Publicity
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Think Minimum Instead of Maximum

by Brian Jud
Bowker | Tue Jan 7, 2020

This is the time of year when authors resolve to sell more of their books than they did last year. But “upsurges of enthusiasm in early January are generally followed by flagging commitment in February,” according to an article in the Wall Street Journal (“On the Journey to New Habits, Take Tiny Steps,” by BJ Fogg, January 4, 2020, page C3). When people see what needs to be done to sell more books, they often feel they cannot do it and they give up.  

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Marketing & Publicity
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Making the Most of Your Book Award – How to Turn it Into Book Sales

Penny C. Sansevieri's picture
by Penny C. Sansevieri
Bowker | Tue Dec 17, 2019

 
If you’ve ever hoped to win a book award, you are in great company. Contests continue to entice authors from a variety of genres and topics. In fact, I’ve judged several of them, including the Benjamin Franklin Awards from IBPA, and Writer’s Digest, among others.
 
As you know, the goal of these book awards is to shed light and praise on the best books in a particular genre. Most book contests include a wide variety of genres, including poetry (which always tends to be tougher to market). So it’s with good reason that book awards are so highly sought after. They can do a lot for your book marketing efforts, which is particularly important for indie authors. Book awards are a great way for authors to build their platform and they serve as eye-candy to pull in more readers.
 
Here’s what you need to know about finding the right book contests for your book, as well as what to watch out for!
 
Inside Publishing
Marketing & Publicity
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How to Sell Through All Retailers (Not just bookstores)

by Brian Jud
Bowker | Tue Dec 10, 2019

 
Bookstores are retailers. And there are many other retail establishments that sell books, but most authors ignore them. Examples are airport stores, supermarkets, gift shops, discount stores and specialty stores, and you can increase your sales by selling through them.  
 
The good news is that you already know how to do it, since most retailers operate the same way as bookstores. You work through a distribution partner, and books are placed on shelves for sale. Here are some things you can do to compete and grow profitably selling through other retailers.
 
Define your prospective buyers. Using the 5 Ws technique Define who they are, where, when, why and what they buy. Knowing where and when they shop will lead you to the appropriate retailers.
 
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Marketing & Publicity
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Reaching an International Audience – Strategies that Work

Penny C. Sansevieri's picture
by Penny C. Sansevieri
Bowker | Tue Nov 26, 2019

Although an international audience may seem like a surprising place to focus your book promotion efforts, they represent a growing market segment for many authors. In fact, while North America remains our biggest book market, we have also had good success with international outreach on behalf of the authors we work with.

You’ll find that although connecting with international readers may require some creative thinking, it doesn’t have to take up a lot of your time. With as little as an hour or two a month, you can see some great results.  Better still, you don’t have to spend the time and money getting your book translated, because there is a considerable English language reading market even in countries that primarily speak a different language.

After all, English is one of the most widely spoken languages on the planet, so it makes sense to target this market. And, there are a host of ways you can go about selling more books to these international audiences.

Inside Publishing
Marketing & Publicity
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Getting Started

Create a Culture of Quality in Your Publishing Company

Thu, November 13

FAQs about ISBNs

Fri, October 24

How to Write a Business Plan as Narrative (Part 2 of 2)

Wed, September 10

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Fri, September 05

Do You Have the Write Stuff?

Wed, September 03

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