Home

Search form

  • Home
  • Getting Started
  • Inside Publishing
    • Editing
    • Design & Production
    • Marketing & Publicity
    • Rights
    • Distribution
  • FAQs

Create a Culture of Quality in Your Publishing Company

by Brian Jud
Bowker | Thu Nov 13, 2014

As a publisher, you are responsible for producing a quality product at all levels: writing, editing, design, printing, customer service and marketing (pricing, promotion and distribution). Poor quality – whether in product and service – can destroy a publishing venture over time. Negative word-of-mouth communication whether in person, in blogs, on discussion groups and forums, or through social media spreads quickly and is difficult to overcome. While you cannot control what others say about you on these media, you can control the source of their pleasure or discontent by maintaining high levels of product and service quality. Here are Ten Aspects of Product and Service Quality.

  1. Perceived quality is subjective when prospective customers evaluate cover design, content, promotion and potential benefits of use
  2. Perceived quality is objective when prospective customers compare price, editing, printing, size and comparable features among competitive products
  3. When customers are unhappy with a product they can use social media to quickly spread the word about their displeasure
  4.  As the publisher you are responsible for stressing quality among all functions so employees become passionate about producing a quality product
  5. Employees reflect quality in an organization from the way the phone is answered to the way customers’ complaints are handled
  6. Instill collective pride in “ownership” among employees with a consistent message of quality in internal communication
  7. Refresh your external communication periodically and emphasize customer benefits in your promotion
  8. Cost control is important, but reduce costs without lowering your standards of quality
  9. Your attention to quality is reflected in all your interactions with prospects and customers whether in person (trade shows, personal selling, seminars, networking) or trough a medium such as your website, blog, social media, press releases, advertising or sales promotion
  10. When negotiating large-quantity sales with experienced corporate buyers, they will assess the quality of your product and proposal by the way you handle yourself as a sales professional, including your preparation, presentation and desire to produce an equitable outcome for both parties

 

Brian Jud is the Executive Director of the Association of Publishers for Special Sales (APSS – www.bookapss.org– formerly SPAN) and author of How to Make Real Money Selling Books. Contact Brian at brianjud@bookmarketing.com or www.premiumbookcompany.com and twitter @bookmarketing

 

Tags: 
Entrepreneurship
Category: 
Inside Publishing
Getting Started
  • Obtain ISBNs (click here!)
  • Convert your file to ebook (click here!)
  • Acquire a bar code (click here!)
  • Increase discovery (click here!)
  • Purchase a QR code (click here!)
  • Register your copyright (click here!)
  • Find out who you write like (click here!)
  • Promote your book online (click here!)
 
Book Selling University

Recent Articles

Is a Copyright Needed for Each ISBN?

Tue, March 21

Generating Sales After Self-Publishing: Five Things You Must Know

Tue, March 14

Short-Term Actions to Reach Long-Term Goals

Tue, March 07
Disclaimer

The views and opinions expressed in the articles published on SelfPublishedAuthor.com are those of the author and do not necessarily reflect the views or positions of R.R. Bowker LLC. The information provided on this website is for informational purposes only and is not intended to constitute legal advice.

© 2021 R.R. Bowker LLC. All rights reserved.
Contact Us | Privacy Policy | Terms of Use |