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Marketing & Publicity

Good marketing is an art. Knowing your audience is critical. Get the word out about your book in a compelling and interesting way.

Steps in Marketing & Publicity

  • How to craft your message
  • Social media
  • Search engine optimization
  • Go local
 

7 Social Media Tips for Indie Authors

Frances Caballo's picture
by Frances Caballo
Bowker | Tue Nov 15, 2016

You published your book, celebrated your launch, and sold books to most of your friends, family members and colleagues. And you’re blogging. 

But you may be wondering, “What can I do to reach even more readers?” 

Reaching out to the press, contacting book clubs, and reading at bookstores are great ways to promote your book offline. To reach potential readers across the U.S. and around the world, you need to use social media. 

The thought of creating an online presence can seem overwhelming, but it doesn’t have to be. All you need are 30 minutes a day and these tips.

7 Social Media Tips Every Author Needs to Know

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How You Can Use Infrastructure & Strategies to Increase Your Book Sales

Penny C. Sansevieri's picture
by Penny C. Sansevieri
Bowker | Tue Nov 8, 2016

A successful book is what every author wants. However, choosing what steps you take to build upon your success is what will set your book apart from the 4,500 other books published each day. Authors that take the time to establish a rock-solid foundation first, will see this time and effort pay off, because from there you can employ a variety of strategies to boost book sales.  Although a strategy may sound boring, putting the right infrastructure into place early on can make all of the difference.  

Building up your infrastructure is the most important thing you can do as an author. Over the years, I’ve met a lot of authors who believe (mistakenly) that once they list their book on Amazon, sales will roll in without additional effort. But, in reality, there’s so much more that must be done. Take a look at the checklist below to make sure you are setting your book up for success:

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14 Ways to Find Potential Buyers

by Brian Jud
Bowker | Wed Nov 2, 2016

Publishers limit their book sales when they see bookstores – bricks and/or clicks – as the only place through which to sell their books. If you want to sell 10,000 books through any retailer, you must get 10,000 people to go there and buy one. But if you want to sell 10,000 books in non-retail markets, you find one person to buy 10,000 of them – non-returnable. Which do you think is a more profitable way to sell your books?

The world of special sales (non-bookstore sales) is actually larger than the opportunity for selling through bookstores. Many publishers do not attempt to sell there because they do not know who the person is to contact. 

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How to unlock Amazon's keywords and hidden categories to sell more books

by Miral Sattar
Bowker | Fri Oct 28, 2016

Do you feel like your book is getting lost in the millions of titles currently for sale on Amazon? There’s a lot of competition for readers’ attention and that will only get more difficult as more authors embrace the freedom of self-publishing. 

Did you know that you can use certain keywords in order to get your book listed in secret sub-genres that you can’t get from the regular list on the Amazon KDP dashboard? 

Amazon doesn’t offer every existing category when it's time to publish your book. 

Annoying right? 

In our next LIVE ONLINE WORKSHOP on Wednesday, November 2nd at 12:00pm EST we'll be showing you EXACTLY how to unlock Amazon's secret categories AND how to optimize your book to be discovered by more readers.

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How to Get Reviews and Publicity – A Free Live Webinar

by Miral Sattar
Bowker | Fri Oct 7, 2016

What's the worst thing that can happen when you're promoting your book?

Imagine this scenario...you're at a networking event or a dinner and tell someone you're a writer and have published a book. They get really excited and look up your book on Amazon. There's a good chance they might consider buying your book...BUT... when they click on your page you HAVE ZERO REVIEWS.

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Marketing From the Customer's Perspective

by Brian Jud
Bowker | Wed Oct 5, 2016

What is the process you follow when you go to a store to buy something? You probably go to the most convenient place (bricks or clicks) and peruse the assortment available. You may search for a particular brand if you are aware of it. If not, you look at the prices to compare the value of the items to your needs. Then depending on the strength of your need compared to the available choices you decide to buy or wait.  

If publishers looked at the purchasing process form their customers’ prospective, they could sell more books. Instead, they seek manuscripts based on an author’s knowledge (non-fiction) or imagination (fiction). Then they publish them, price them to cover all costs and desired profits, and sell them through bookstores. They announce the availability of their books through social media and publicity. And when the books do not sell they publish different ones. 

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Twitter for Writers – Part 3: Not on Twitter Yet? Here’s How to Get Started

Frances Caballo's picture
by Frances Caballo
Bowker | Tue Sep 27, 2016

This is the final article in a three-part series about Twitter for writers by Frances Caballo.

 

Start with the Basics

If you are new to Twitter, here are some initial steps you’ll need to take.
Sign Up

Join Twitter
Navigate to Twitter.com and sign up by including your first and last names, phone or email address, and a password. 

Your next step is to decide on your username, also called a handle. Restrict your username to 12 characters or fewer, even though you’re allowed 15. Brevity is important on Twitter where every character counts. Consider these tips before hitting save:

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Twitter for Writers – Part 2: Eight Reasons Why Twitter is Awesome for Writers

Frances Caballo's picture
by Frances Caballo
Bowker | Wed Sep 21, 2016

This is the second article in a three-part series about Twitter for writers by Frances Caballo.

 

Now here are eight reasons why Twitter is awesome for writers.

1.    If you’re active on Twitter, it will refer a ton of traffic to your blog and website. (Twitter is my #1 source of website traffic.)

2.    There is a large community of Indie authors on Twitter who are willing to help you promote your book and form supportive alliances. Endeavor to meet other authors in your genre, share blog posts and promote each other on Twitter.

3.    Twitter will help you to market your books.

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Twitter for Writers – Part 1: What Twitter Can Do for You

Frances Caballo's picture
by Frances Caballo
Bowker | Wed Sep 14, 2016

Those who follow me on Twitter know that I have more than 36,000 followers and frequently post throughout the day. 

How frequently? Ahem. The answer may freak out some of you: every two hours. But I do take a break between 10 pm and 4 am Pacific Time.

Why Writers Need Twitter

I know that’s a lot of tweeting. However, a tweet typically has a two-hour window of life. That’s not much. And if you want to get your content – whether you’ve written or you’re retweeting someone else – you need to tweet throughout the day.But I don’t mind. Twitter is my favorite social media network. If I had to choose between Facebook and Twitter, well, there’s simply no competition. Of all the social media networks I use, I spend more time on Twitter.

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A New Way to Sell More Books

by Brian Jud
Bowker | Wed Sep 7, 2016

There are hundreds of thousands of new titles published every year, and the competition for bookstore shelf space is intense. Now there is an enormous opportunity for independent publishers to increase their sales, revenue and profits by selling their books to special-sales buyers. 

The question that usually comes to mind is, “What are special sales?” This term is commonly used to describe sales opportunities outside of bookstores. Also referred to as non-bookstore (or non-traditional) marketing, it can build a profitable revenue stream. 

The best way to exploit this opportunity is to divide it into two segments and sell to buyers in each according to their traditional ways of purchasing. One is the retail segment where you reach buyers using a network of middlemen just as you do through bookstores. Included are airport stores, discount stores, supermarkets and specialty retailers. 

Inside Publishing
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Getting Started

Create a Culture of Quality in Your Publishing Company

Thu, November 13

FAQs about ISBNs

Fri, October 24

How to Write a Business Plan as Narrative (Part 2 of 2)

Wed, September 10

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Fri, September 05

Do You Have the Write Stuff?

Wed, September 03

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