Marketing & Publicity

Good marketing is an art. Knowing your audience is critical. Get the word out about your book in a compelling and interesting way.

Steps in Marketing & Publicity

How to craft your message
Social media
Search engine optimization
Go local

Why Authors Need A Voice Search Strategy

by Miral Sattar
Bowker | Tue Mar 3, 2020

Voice Search

Siri, where’s my book?

With the revolution of blogging, podcasts and internet marketing, something fascinating has happened to writing — and that is the switch from conventional writing standards to ‘conversational writing.’

By not preparing for this type of ‘conversational writing’ authors and publishers stand to lose millions this year.

Conversational writing is based on the way we speak and the way we ask questions to each other.

Below is an example of the difference between VOICE SEARCH and a regular WEB SEARCH.

Inside Publishing

Marketing & Publicity

Read more about Why Authors Need A Voice Search Strategy

How to Reach Your Sales Goal This Year

by Brian Jud
Bowker | Tue Feb 18, 2020

If your 2020 New Year’s resolution was to “lose weight,” you already reached it if you lost even one pound. If your goal is to sell more books than last year, one more book sold will accomplish that. In both cases, your intention was probably to do more. These resolutions demonstrate the importance of writing specific, measurable goals, and then having a plan in place to reach them. How much weight do you intend to lose? How many books do you intend to sell this year? How will you do it? Be precise, and you are likely to do what you really want to achieve.

Once you have set your goal for how many books to sell this year, act on these recommendations to make you more likely to reach them:

Inside Publishing

Marketing & Publicity

Read more about How to Reach Your Sales Goal This Year

Eight Ways to Write More Persuasive Marketing Copy

by Brian Jud
Bowker | Tue Feb 4, 2020

Each year the average person sends about 40,000 words by email. For reference, that’s nearly equivalent to the word count of The Great Gatsby. Are your words effective in persuading people to buy your books? If not, keep reading.

Do you think people actually read all the information in your email, in your press releases, or on your website? Think again. Most people do not read your marketing copy word for word, but quickly scan the page looking for information that is helpful and important to them.

People look at your promotional copy with an expectation of some possible benefit for continuing to read. They rarely study your text word-for-word. Instead, they scan the page, looking for words that are pertinent to their needs. A recent study found that 79 percent of test users scanned any new page they came across; only 16 percent read word-for-word.

Inside Publishing

Marketing & Publicity

Read more about Eight Ways to Write More Persuasive Marketing Copy

Novel Ways to Sell Fiction

by Brian Jud
Bowker | Tue Jan 21, 2020

Many authors of fiction believe selling their work is difficult. But if you look beyond the bookstore you can find many sales opportunities. The information below provides ideas and examples of potential segments that could be lucrative for you. This information is by no means an exclusive list, but as a catalyst to get you started.

Inside Publishing

Marketing & Publicity

Read more about Novel Ways to Sell Fiction

Think Minimum Instead of Maximum

by Brian Jud
Bowker | Tue Jan 7, 2020

This is the time of year when authors resolve to sell more of their books than they did last year. But “upsurges of enthusiasm in early January are generally followed by flagging commitment in February,” according to an article in the Wall Street Journal (“On the Journey to New Habits, Take Tiny Steps,” by BJ Fogg, January 4, 2020, page C3). When people see what needs to be done to sell more books, they often feel they cannot do it and they give up.

Inside Publishing

Marketing & Publicity

Read more about Think Minimum Instead of Maximum

Making the Most of Your Book Award – How to Turn it Into Book Sales

by Penny C. Sansevieri
Bowker | Tue Dec 17, 2019

If you’ve ever hoped to win a book award, you are in great company. Contests continue to entice authors from a variety of genres and topics. In fact, I’ve judged several of them, including the Benjamin Franklin Awards from IBPA, and Writer’s Digest, among others.

As you know, the goal of these book awards is to shed light and praise on the best books in a particular genre. Most book contests include a wide variety of genres, including poetry (which always tends to be tougher to market). So it’s with good reason that book awards are so highly sought after. They can do a lot for your book marketing efforts, which is particularly important for indie authors. Book awards are a great way for authors to build their platform and they serve as eye-candy to pull in more readers.

Here’s what you need to know about finding the right book contests for your book, as well as what to watch out for!

Inside Publishing

Marketing & Publicity

Read more about Making the Most of Your Book Award – How to Turn it Into Book Sales

How to Sell Through All Retailers (Not just bookstores)

by Brian Jud
Bowker | Tue Dec 10, 2019

Bookstores are retailers. And there are many other retail establishments that sell books, but most authors ignore them. Examples are airport stores, supermarkets, gift shops, discount stores and specialty stores, and you can increase your sales by selling through them.

The good news is that you already know how to do it, since most retailers operate the same way as bookstores. You work through a distribution partner, and books are placed on shelves for sale. Here are some things you can do to compete and grow profitably selling through other retailers.

Define your prospective buyers. Using the 5 Ws technique Define who they are, where, when, why and what they buy. Knowing where and when they shop will lead you to the appropriate retailers.

Inside Publishing

Marketing & Publicity

Read more about How to Sell Through All Retailers (Not just bookstores)

Reaching an International Audience – Strategies that Work

by Penny C. Sansevieri
Bowker | Tue Nov 26, 2019

Although an international audience may seem like a surprising place to focus your book promotion efforts, they represent a growing market segment for many authors. In fact, while North America remains our biggest book market, we have also had good success with international outreach on behalf of the authors we work with.

You’ll find that although connecting with international readers may require some creative thinking, it doesn’t have to take up a lot of your time. With as little as an hour or two a month, you can see some great results. Better still, you don’t have to spend the time and money getting your book translated, because there is a considerable English language reading market even in countries that primarily speak a different language.

After all, English is one of the most widely spoken languages on the planet, so it makes sense to target this market. And, there are a host of ways you can go about selling more books to these international audiences.

Inside Publishing

Marketing & Publicity

Distribution

Read more about Reaching an International Audience – Strategies that Work

The Fiction of Prediction (A Fun Way to Write a Business Plan)

by Brian Jud
Bowker | Tue Nov 12, 2019

As we approach the end of the year it is a good time to begin creating your 2020 vision. Most authors understand the importance of doing so, but without an existing plan upon which to build they do not know how to go about writing a plan. But authors know how to create a good story, so why not use that expertise to write your plan?

Writing your business plan as a fiction manuscript can be a fun way to do the necessary work of planning. It can also help you identify and deal with the people (characters) that impact your business. Your subplots help you recognize the value of previously unsought opportunities, perhaps in non-bookstore markets. And your narrative can point of the interdependencies of market segments rather than dealing with them as isolated groups. Here are a few novel ideas to help you write your first plan - or sequel.

Inside Publishing

Marketing & Publicity

Read more about The Fiction of Prediction (A Fun Way to Write a Business Plan)

Reasons Why a Distributor May Turn Down Your Book

by Brian Jud
Bowker | Tue Oct 1, 2019

There are many opportunities for book sales through non-bookstore retailers. These could be airport stores, supermarkets, discount stores, gift shops and many more. The good news is that you sell to them in ways in which you are already familiar: you get a distribution partner and they contact buyers for you. The bad news is that the distributors are inundated with books that they cannot take on and therefore must reject them. Even a good book may be declined if not submitted properly or has missing information.

Inside Publishing

Marketing & Publicity

Distribution

Read more about Reasons Why a Distributor May Turn Down Your Book

Marketing & Publicity

Why Authors Need A Voice Search Strategy

How to Reach Your Sales Goal This Year

Eight Ways to Write More Persuasive Marketing Copy

Novel Ways to Sell Fiction

Think Minimum Instead of Maximum

Making the Most of Your Book Award – How to Turn it Into Book Sales

How to Sell Through All Retailers (Not just bookstores)

Reaching an International Audience – Strategies that Work

The Fiction of Prediction (A Fun Way to Write a Business Plan)

Reasons Why a Distributor May Turn Down Your Book

Pages

Getting Started

Create a Culture of Quality in Your Publishing Company

FAQs about ISBNs

How to Write a Business Plan as Narrative (Part 2 of 2)

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Do You Have the Write Stuff?