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Marketing & Publicity

Good marketing is an art. Knowing your audience is critical. Get the word out about your book in a compelling and interesting way.

Steps in Marketing & Publicity

  • How to craft your message
  • Social media
  • Search engine optimization
  • Go local
 

Short-Term Actions to Reach Long-Term Goals

by Brian Jud
Bowker | Tue Dec 1, 2015

Entrepreneurial book publishers are continually faced with a dilemma. They recognize the need to focus on long-term growth and they create five-year plans to achieve it. On the other hand, they understand they must generate short-term revenue to stay in business long enough to reach their ultimate goals. The dilemma? How to survive during the short term to achieve long-term success?

The answer is not to find better books to sell, but to find better ways to sell books. Create and implement an array of marketing tools that allows each to fulfill its designated function over a specific time period. 

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Marketing & Publicity
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Perfect Pricing

Penny C. Sansevieri's picture
by Penny C. Sansevieri
Bowker | Tue Nov 10, 2015

As an author, you work hard to create a book that is flawless – you write a first manuscript, make revisions, make some more revisions, and toil for a long time to finally get your book “just right” and ready for sale. Now you have your book up on Amazon, but it’s not selling the way you want it to. When that happens, it’s discouraging after all that time and effort you put into creating the best book you could. So why the low sales? And what can you do about it? 

To answer these questions, let’s take a moment for a quick marketing lesson. When building a marketing plan, it’s important to keep in mind the 4 P’s of marketing: product, place, promotion, and price. Briefly, I’ve defined them below:

Inside Publishing
Marketing & Publicity
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Six Book Marketing Mysteries Unraveled: How to Get Great Reviews and Sell Your Book!

Penny C. Sansevieri's picture
by Penny C. Sansevieri
Bowker | Tue Oct 27, 2015

People like what people like. I say this a lot to the authors I work with to emphasize the importance of having reader reviews. But what about the authors that already have great reviews, or even awards? Authors often tell me their books get great reviews (on Amazon, Goodreads, blogs, etc.), receive literary awards, and still, the book sales just don’t happen. Having great reviews is just one component of having a great marketing plan; the next step is maximizing those great reviews and converting them into sales. Below are six ways to leverage your reviews to drive more sales:

1.     Leverage: How are you leveraging your book’s positive publicity? Are you leveraging it at all? If not, you should be. Your first step should be to promote any awards, and there are several free ways you can do that: 

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Marketing & Publicity
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How Your Newsletter can get you More Readers, More Visibility and More Sales

Penny C. Sansevieri's picture
by Penny C. Sansevieri
Bowker | Tue Oct 13, 2015

Newsletters seem very 1990’s don’t they? They don’t have the flash of “new media” or the shimmer of a shiny new social media site just waiting to be discovered. What they do have, however, is visibility. In some cases, more visibility than you’re getting on all of your social media sites combined.
 
I speak at a lot of writer events and in the last year, the buzz has really increased around the need for a newsletter.  Why? Well, Facebook has declined in reach; in some cases only 1% of your posts reach your fans. If you’re not paying for placement on Facebook, it’s very likely your stuff isn’t being seen. With everyone on sites like Pinterest, LinkedIn, and Twitter (which also will start monetizing posts) it’s really hard to get your audiences’ attention.

Inside Publishing
Writing
Marketing & Publicity
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Four Ways to Sell More Books

by Brian Jud
Bowker | Tue Oct 6, 2015

Numerous studies over the years have concluded that people who are certain of their beliefs are more likely to buy, buy sooner and spend more. These findings can help you sell more of your books to corporate buyers. 

Viscerally, it makes sense. You are probably more likely to make a purchase if you are confident that you are making the right choice. It is a gut feeling, a sense that you are doing the right thing that makes you comfortable plowing ahead. You can get your buyers to feel the same about you and your book, too. And you can do all that not by using advanced sales techniques, but by being objective, building consensus, reinforcing a positive message and building your credibility.

  1. Objectivity. Buyers are naturally suspect of a salesperson’s pitch. They listen and evaluate your comments in real time. Your words reinforce their beliefs, and they become more confident in their decision – whether to buy or not to buy. 

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Marketing & Publicity
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Write Your Book. Build Your Tribe. Use Periscope.

by Rochelle D. Carter
Bowker | Tue Sep 29, 2015

In my Brand Your Expertise with a Book™ workshop I talk about creating content quickly, and this is another one of those great tools that can help you do that! As an award-winning publisher and award-winning author I get lots of questions on an almost hourly basis about the business of writing and publishing.

How do I put a book together? I have ideas and some written stuff, but nothing concrete as my topic.

This part is simpler than you think. First, when writing any book you have to start with the end in mind. What is the overall goal for your book? You should create your promise statement (aka mission statement) from the beginning so when you get confused with too much content or too little, you will know where to focus to pull it in. Your statement should have the following framework since the idea is to keep it short and sweet:

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Writing
Marketing & Publicity
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Discovery: Another Buzzword We’re Wrestling to Understand

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by Penny C. Sansevieri
Bowker | Tue Sep 8, 2015

When I was first in the industry, discovering a book was easy and pretty uncomplicated. Back then, publishing had seasons, and if you wanted readers to find the book, you stuck to the rules. Big books in the Fall; change-your-life titles in January; and summer reads, smaller books and fluff-type titles the rest of the year. Now, however, there are no hard and fast rules. Other than news or seasonal tie-ins, there’s little rhyme or reason to when a book is published. The landscape has changed, and we’re all just trying to figure out the rules.

Inside Publishing
Writing
Marketing & Publicity
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The Price is Right?

by Brian Jud
Bowker | Tue Aug 25, 2015

Pricing your book properly may be the most important marketing decision you will make as a publisher. The price you choose will determine your sales, revenue, profits and opportunities for long-term growth. However, there is a big difference between pricing for sales through retail stores (including bookstores) and to non-retail buyers. You can improve your business significantly if you price your book correctly foe retail or business-to-business (B2B) sales.

Most publishers price their books for sale through retail stores, particularly bookstores (brick and clicks). They consider their costs (production, distribution, shipping, operations) and the desired profit, and then set the price. This is placed on the rear cover and included in al metadata. It tells consumers how much the publisher values the content, and it sets the point from which distribution discounts are calculated.

Inside Publishing
Marketing & Publicity
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3 Steps to Market Your Book 10 Times Better Than Before

by Rochelle D. Carter
Bowker | Tue Aug 11, 2015

Today, there are authors of every stripe, from those in time-honored fiction and non-fiction categories to business people and professionals who've learned that writing a quality book is essential to building their brand.

In 2012, Americans self-published more than 391,000 books, according to market research giant Bowker. That's a 400 percent increase since 2007. Also in 2012, traditional publishers released nearly 302,000 titles for a whopping total of nearly 700,000 new books. In one year! With the glut of new books being released each year, promoting just one can feel like a mission impossible.

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Marketing & Publicity
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8 Facts about Business That Will Help You Publish Your Book

by Rochelle D. Carter
Bowker | Tue Aug 4, 2015

The SBA defines a small business as an enterprise having fewer than 500 employees. There are almost 28 million small businesses in the US and over 22 million are self-employed with no additional payroll or employees (these are called non-employers).

Did you know that by publishing your book, you are starting a small business as an author? It seems strange to many authors, but the changes in the publishing industry has made it both easier and harder to become a professional author- also called an authorpreneur. When starting a new business, it's important to know the current state of small business affairs and get a little help along the way.

The journey into authorpreneurship can seem daunting, but here are a few facts about starting a business that may help you along the way:

Inside Publishing
Marketing & Publicity
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  • Obtain ISBNs (click here!)
  • Convert your file to ebook (click here!)
  • Acquire a bar code (click here!)
  • Increase discovery (click here!)
  • Purchase a QR code (click here!)
  • Register your copyright (click here!)
  • License your book’s content (click here!)
  • Find out who you write like (click here!)
  • Promote your book online (click here!)

Getting Started

Create a Culture of Quality in Your Publishing Company

Thu, November 13

FAQs about ISBNs

Fri, October 24

How to Write a Business Plan as Narrative (Part 2 of 2)

Wed, September 10

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Fri, September 05

Do You Have the Write Stuff?

Wed, September 03

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