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What You'll Find in the Latest Edition of The Hot Sheet

by Richard Smith
Bowker | Thu Sep 17, 2020

The Hot Sheet
 
If you’re an author and want to stay on top of the important issues in the world of publishing — issues that affect you — you need The Hot Sheet.
 
With all the chatter out there, it will help you sort through the noise with stories that focus on relevant topics from across the publishing spectrum. From author success stories to key industry statistics, you’ll find what you need to know in The Hot Sheet. In this issue:
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How to Manage Your Web Presence as an Indie Author

Penny C. Sansevieri's picture
by Penny C. Sansevieri
Bowker | Tue Sep 15, 2020

When you think of top brands, you probably think of companies like Starbucks and McDonald’s, right? You see them everywhere, and you can plan on a similar experience at every building with golden arches or a green siren.

Stores like this have two things mastered: real estate and exposure. They go hand in hand. Their presence is something you can bank on. The more you see them, the more it reinforces your decision to shop there. And possibly, your loyalty.

And as an indie author, the same is true for your book marketing and your web presence. The more places you show up, the more likely your potential buyers are to find you. So, let’s take a look at your options and some top strategies for maximizing your presence.

Author Website

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How to Sell Children’s Books — Part Two

by Brian Jud
Bowker | Tue Sep 1, 2020

This is the second article in a two-part series. 

The market for children's books is potentially huge. Still, most authors approach this enormous opportunity by trying to sell their books through bookstores (bricks and clicks). Instead of competing with all the other books there, seek sales in non-bookstore segments. Listed below are more examples of these prospective buyers. This is by no means an exhaustive list but is meant to stimulate your thinking to find new places in which to sell. 

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How to Sell Children’s Books — Part One

by Brian Jud
Bowker | Tue Aug 25, 2020

 
This is the first article in a two-part series. In the next article, I’ll give you more examples of prospective buyers of children's books.
 
The market for children's books is potentially huge. Still, most authors approach this enormous opportunity by trying to sell their books through bookstores (bricks and clicks). Instead of competing with all the other books there, seek sales in non-bookstore segments. Listed below are examples of these prospective buyers. This is by no means an exhaustive list but is meant to stimulate your thinking to find new places in which to sell. 
 
Pre-school children
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Build Book Marketing Strategies into Your Novel Before You Even Publish

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by Penny C. Sansevieri
Bowker | Tue Aug 18, 2020

It’s an exciting time to be an author. And if you’re in still in the writing or editing phase, you can add some elements right now to help market your book when you publish.

Think of it like product placement in a TV show or movie. An example might be a prominently placed (and labeled) box of Kleenex that someone reaches for, asking, “Would you like a Kleenex?” A subtle mention of the brand that fits the context of the movie.

Hallmark movies do this a lot — and if you look for it, you’ll start seeing it everywhere. It’s a smart marketing concept, one you can easily apply to your own book promotion. 

Here are a few ideas that you may want to consider for your next novel.

Seasonal Angles

One of the easiest ways to build book marketing into your book is a seasonal story setting. The Christmas season is a good example. Hallmark has run with the idea of the Christmas movie, and many authors have taken their cue. 

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How to Make Large-Quantity, Non-Returnable Sales? (Hint: You already know the answer)

by Brian Jud
Bowker | Tue Jul 28, 2020

 
Have you ever tried to get a loan? Ask for a raise? Sought to get agreement with family members about where to go on vacation? In each case you took part in a process designed to reach an accord that was agreeable to everyone involved. You can use those same skills to sell your books in large, non-returnable, profitable quantities to business buyers. 
 
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In the Latest Edition of The Hot Sheet...

by Richard Smith
Bowker | Mon Jul 27, 2020

The Hot Sheet
 
If you’re an author and want to stay on top of the important issues in the world of publishing — issues that affect you — you need The Hot Sheet.
 
With all the chatter out there, it will help you sort through the noise with stories that focus on relevant topics from across the publishing spectrum. From author success stories to key industry statistics, you’ll find what you need to know in The Hot Sheet. 
 
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How Knowing Your Reader Can Sell More Books

Penny C. Sansevieri's picture
by Penny C. Sansevieri
Bowker | Tue Jul 21, 2020

Everyone going into business should do market research. Authors are no different and reader profiles should be a goal of that research. Knowing your reader will help you decide what strategies are best for you to use as you market your book.

This step is critical to your success as an author. The reality is that your book is not for everyone. Nor is it for “all women with hopes and dreams.”

You have to be realistic. Inspiration and vision are important, but if you want to sell books, then you cannot afford to skip reader profiles. They will show you how to find the right people, and through which channels.

Here are some of the key benefits of creating reader profiles.

People are Complex

Your potential buyers have limited free time, just like you.

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Make the Grade in the Homeschool Market

by Brian Jud
Bowker | Tue Jun 16, 2020

 
The academic market is an opportune segment for publishers because it uses books as a foundation for its existence. It includes, but is not limited to schools, foundations, research organizations, professional associations, libraries, students, and individual educators. This marketplace impacts people of all ages, from preschoolers to professionals. Regardless of grade, age, major, and choice of home, public, or private education, people’s need for books is ubiquitous.
 
But, you say, “Public schools are closed, and no one is sure when they will reopen. How can this be an opportune time to sell to them?” The answer is to sell to the homeschool sub-segment of the academic market. 
 
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Nowhere to Sell Books? Know Where to Sell Books.

by Brian Jud
Bowker | Tue Jun 2, 2020

 
Bookstores are currently closed due to the coronavirus. Authors and publishers are waiting it out, hoping to sell their books through those that eventually reopen. But if you look around there are many places through which you can sell books now – think supermarkets and pharmacies.
 
There are tens of thousands of supermarkets and pharmacies of all sizes around the country. Many of these stores sell books. In the past, most book sales through these outlets were mass market paperbacks, but today’s superstores carry a wide variety of books, cards, and magazines.
 
Book Selection Criteria
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