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The Latest News From The Hot Sheet Newsletter

by Richard Smith
Bowker | Tue Feb 22, 2022

If you’re an author and want to stay on top of the important issues in the world of publishing — issues that affect you — you need The Hot Sheet.
 
With all the chatter out there, it will help you sort through the noise with stories that focus on relevant topics from across the publishing spectrum. From author success stories to key industry statistics, you’ll find what you need to know in The Hot Sheet. Among the most important insights in this issue:
Inside Publishing
News & Resources
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Why Does The Price Of Many Products End in 95 or 99?

by Brian Jud
Bowker | Tue Feb 15, 2022

It seems it would be a lot simpler for both retailers and consumers if the price of that $29.95 book were instead a nice, round $30. There must be a good reason why the prices of so many products end in 95 or 99. But what is it? 

Two theories stand out. One suggests a ploy to coerce the customer into a purchase, the thought being that a price of $29.95 seems more palatable than one of $30 (though sales tax would likely shove the total over $30 anyway). The theory seems plausible even if it does not place much value on our intelligence. 

Inside Publishing
Marketing & Publicity
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The Ten Best-Kept Secrets of Book Marketing

by Brian Jud
Bowker | Tue Feb 1, 2022

 
There are too many “good enough” books published by unknown authors every year for one to stand out and become a bona fide hit without adequate marketing. The world does not care that you wrote and published a book. Make yours stand above the crowd so people take notice, and that could take years of consistent, strategic marketing. Fortunately, there are ten marketing functions that if followed can significantly decrease the length of time it takes to reach the tipping point. They all start with the letter C as a mnemonic to help you remember them. Here are the Ten Cs of Successful Book Marketing.
 
Inside Publishing
Marketing & Publicity
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The Pizza Pie Theory of Selling Books

by Brian Jud
Bowker | Tue Jan 18, 2022

 
Negotiating with people who can purchase your books in large, non-returnable quantities can be stressful, particularly if you believe the buyer has all the power. You may feel you have more at stake since the buyers can always spend their money on some other promotional item. On the other hand, you may think, “If I can get $6.00 for each book on a 10,000-book order, I can make $60,000.” Instead, that perspective may place more pressure on you and also give all the power to the buyer.
 
Inside Publishing
Marketing & Publicity
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3 Essential Tips For Self-Publishing

Penny C. Sansevieri's picture
by Penny C. Sansevieri
Bowker | Tue Jan 4, 2022

Self-publishing a book is really an exciting, frustrating, and emotional time, and it’s easy to lose focus along the way — believe me, I know — because I just released my new book, From Book to Bestseller this past fall and it’s been a love-hate relationship from the start.

But I always say it’s a lot easier with smart planning, and I stick by that.

If you take self-publishing a book one step at a time, and check all those boxes, cross the T’s and dot the I’s, you’re not only more likely to end up with a final product you’re proud of, you’re much more likely to end up with a final product readers gravitate toward, recommend, and review positively.

Step 1: Writing Is About You
And I don’t mean it’s just about that bucket list item, or getting that fantastic idea on paper, of course that’s important, but you want your book to be a reflection of you.

Inside Publishing
Marketing & Publicity
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5 Book Marketing Services Always Worth Collaborating On

Penny C. Sansevieri's picture
by Penny C. Sansevieri
Bowker | Tue Dec 21, 2021

A lot of authors hire out book marketing services not just because they don’t know how to do the work, but because they’re also strapped for time.

But what if you have the time, or don’t have a lot to invest yet, what do you do?

Ideally, you’d like to hire out services that require lots of early heavy-lifting and research, because often once the initial round of work is done, handing this over to the author gets much easier — at least that’s how we’ve always worked.

I never like to assume that authors want to hire book marketing services and companies for the duration of their career — most want to do an initial push with a pro team, and then take over the reins. I really encourage this kind of collaboration!

So here are some factors to consider when determining which book marketing services you should hire out, at least to start, and why it will likely support you better in the long run.

Inside Publishing
Marketing & Publicity
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Don’t Just Do Something, Stand There

by Brian Jud
Bowker | Wed Dec 8, 2021

Now is the time to plan what you will do next year to meet your goals. Many do not plan because they know what they are going to do. Just for a moment, think it differently. Planning is like laying track for a railroad — it establishes a solid foundation, provides a path to your destination and controls deviation. And it helps you to continue moving toward your destination when uncontrollable events occur. But just as the track does not propel you forward, neither does your plan. Your passion and productive action provide the fuel for the engine taking you on your journey to success. 

Inside Publishing
Marketing & Publicity
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The Latest from The Hot Sheet Newsletter

by Richard Smith
Bowker | Tue Nov 30, 2021

If you’re an author and want to stay on top of the important issues in the world of publishing — issues that affect you — you need The Hot Sheet.
 
With all the chatter out there, it will help you sort through the noise with stories that focus on relevant topics from across the publishing spectrum. From author success stories to key industry statistics, you’ll find what you need to know in The Hot Sheet. Among the most important insights in this issue:
Inside Publishing
News & Resources
  • Read more about The Latest from The Hot Sheet Newsletter

The Equation for Book Marketing Success

by Brian Jud
Bowker | Tue Nov 16, 2021

When authors are told they must actively market their books, many say, “I don’t like to promote. I only want to write.” However, when a book is published the author becomes a salesperson running a business. It is an abrupt, and in many cases unwanted transition that is usually not handled well. But it doesn’t have to be that way. I created a formula to help people make the transition from author to marketer. It is not a scientific, qualitative equation, but a quantitative method that is adaptable to any author’s personality and genre. 
 
Inside Publishing
Marketing & Publicity
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14 Ways to Find Potential Buyers

by Brian Jud
Bowker | Tue Nov 9, 2021

 
Publishers limit their book sales when they see bookstores — bricks and/or clicks — as the only place through which to sell their books. If you want to sell 10,000 books through any retailer, you must get 10,000 people to go there and buy one. But if you want to sell 10,000 books in non-retail markets, you find one person to buy 10,000 of them — non-returnable. Which do you think is a more profitable way to sell your books?
 
The world of special sales (non-bookstore sales) is actually larger than the opportunity for selling through bookstores. Many publishers do not attempt to sell there because they do not know who is the best person to contact. 
 
Inside Publishing
Marketing & Publicity
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