by Brian Jud
Bowker | Tue Jul 3, 2018
Did you ever try to solve a jig-saw puzzle? It’s simple, right? The picture on the cover of the box shows you how the completed puzzle should look, so all you must do is organize and connect all the pieces. Now think of your publishing journey as the puzzle. You have your vision of the end result, but you have to create the pieces to complete it.
One way to come up with the “pieces” is through brainstorming, a group discussion in search of an answer to a specific question or problem. The facilitator begins a brainstorming session by gathering people, posing the question to be addressed and explaining the rules (quantity vs. quality of ideas initially, defer judgement, freewheeling, and hitchhiking). At the end of the idea-generating phase, teammates eliminate those suggestions that are currently untenable, and choose the best ones to put into action.
by Brian Jud
Bowker | Tue Jun 26, 2018
Doctors ask questions to get information before making a diagnosis. Litigators ask questions of witnesses to build their cases. Journalists ask questions to generate information for their articles. Similarly, when selling to a corporate buyer, authors and publishers should ask questions to acquire information, exchange ideas, build their case, establish rapport and trust, and uncover unforeseen pitfalls to mitigate risk. Do you want to sell more books? Then stop talking about your book, and ask more questions.
Dale Carnegie advised us to be a good listener in his classic book, How to Win Friends and Influence People. He told us to, “Ask questions the other person will enjoy answering.” Yet most people fail to use this advice when selling their books to corporate buyers.
Bowker | Tue Jun 19, 2018
While many in the publishing industry bemoan the fact that only about 3% of books published in English are translated, the ones that do break through to the English-language market sometimes become international sensations.
Bowker | Tue Jun 12, 2018
Translating a book into another language exposes it to an entirely new market. This is extremely valuable for both the publisher and the author: it both increases the book’s potential revenue and extends its reach to a global audience. Publishing a book in English makes it accessible to 360 million native speakers, plus the billion people who speak it as a second language; but publishing a translation to Mandarin, for example, exposes it to an additional potential audience of 955 million!
by Cheryl Russo
Bowker | Tue Jun 5, 2018
You’ve written your book, you have your ISBN and barcode, but who will print your book?
Many Bowker customers ask us…do you print books? Do you know of a printer that I can contact? Since we service all the US, that would be a large list to keep and quite a job to maintain. So, I thought I would list a few things to aid our self-publishers with this process.
Before looking for a printer make a list of your specifications:
What type of book is it?
Paperback, hardcover, maybe just a spiral bound. Will it have a dust jacket? How many pages are there? How many copies do you want to print? Will this be printed traditionally or digitally? This will get you started, and then you can search for a printer that can accommodate you.
by Brian Jud
Bowker | Tue May 22, 2018
(This is the second of a two-part series)
You can generate more publicity, sell more books and become more profitable if you follow several simple techniques for writing promotional material sent to business buyers. These are people in corporations, associations, schools and other non-retail organizations.
Part One in this two-part series described writing attention-grabbing headlines. Part Two tells how to write body copy that keeps the reader through your communication. Once you hook the readers with your headline, you must deliver on their expectations or they will stop reading immediately. Use the body of your press release to continue the momentum started with the headline and get the readers to take the action you recommend.
by Brian Jud
Bowker | Tue May 15, 2018
(This is the first part of a two-part series)
You can generate more publicity, sell more books and become more profitable if you follow several simple techniques for writing press releases. This is particularly true when communicating with buyers in niche segments such as corporations, associations, schools and the military. Part One in this two-part series describes writing the headlines, and Part Two tells how to write body copy that leads the reader through your release.
Publicity is the least expensive and perhaps most productive of the promotional strategies publishers use to generate exposure for their books. And a press release is the tool most commonly used to stimulate publicity. However, too many publishers' press releases go unheeded because the publicity copywriters make one major mistake – they write their press releases about their books.
by ISBN Agency
Bowker | Tue May 8, 2018
What is a ‘publisher imprint’, and why does Amazon/CreateSpace ask me for one?
An imprint of a publisher is a trade name under which it publishes a work. A single publishing company may have multiple imprints, often using the different names as brands to market works to various demographic consumer segments (for example, to differentiate between your cookbooks and general fiction novels).
When Amazon/CreateSpace asks for your ‘publisher imprint,’ it is the name you have registered with us at myidentifiers.com (and appears as your publishing company name on Books in Print). This name is displayed to the public wherever you sell your book and in distribution channels. It is also listed on your book’s copyright page, and assigned to your ISBN.
by Brian Jud
Bowker | Tue May 1, 2018
Have you heard of Abraham Maslow’s Need Hierarchy? It describes a pyramid of needs through which people move as they are motived to fulfill unmet needs. The foundation is made up of the very basic needs (security, food, etc) and people advance ultimately to self-actualization.
Did you ever think about how this same concept applies to the business-to-business (B2B) buying process in which you can make large, corporate sales of your book? B2B buyers begin the purchasing process with objective criteria (prices and specification), but quickly move through underlying, subjective influences on the decisions. These levels of influence on the buying decision can be demonstrated in The Value Pyramid.
by Brian Jud
Bowker | Tue Apr 24, 2018
One of the most misused words in the publishing business is marketing. Some people think selling is marketing, but it is not. Others think publishing is marketing, but it is not. Marketing is a distinct business philosophy that, if understood and applied properly, can help your business become more profitable.
There are four competing concepts under which publishing companies can conduct their marketing activities. These are the Publishing Concept, the Product Concept, the Selling Concept and the Marketing Concept.
The Publishing Concept holds that consumers will favor those titles that are widely available and low in cost. These mass-market publishers concentrate on achieving high production efficiency and wide distribution.