Although an international audience may seem like a surprising place to focus your book promotion efforts, they represent a growing market segment for many authors. In fact, while North America remains our biggest book market, we have also had good success with international outreach on behalf of the authors we work with.
You’ll find that although connecting with international readers may require some creative thinking, it doesn’t have to take up a lot of your time. With as little as an hour or two a month, you can see some great results. Better still, you don’t have to spend the time and money getting your book translated, because there is a considerable English language reading market even in countries that primarily speak a different language.
After all, English is one of the most widely spoken languages on the planet, so it makes sense to target this market. And, there are a host of ways you can go about selling more books to these international audiences.