Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

Nowhere to Sell Books? Know Where to Sell Books.

by Brian Jud
Bowker | Tue Jun 2, 2020

Bookstores are currently closed due to the coronavirus. Authors and publishers are waiting it out, hoping to sell their books through those that eventually reopen. But if you look around there are many places through which you can sell books now – think supermarkets and pharmacies.

There are tens of thousands of supermarkets and pharmacies of all sizes around the country. Many of these stores sell books. In the past, most book sales through these outlets were mass market paperbacks, but today’s superstores carry a wide variety of books, cards, and magazines.

Book Selection Criteria

Inside Publishing

Marketing & Publicity

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How to Become More Creative During a Catastrophe

by Brian Jud
Bowker | Tue May 19, 2020

Unexpected events impact our marketing plans. That is to be expected. But the current pandemic has exceeded anything we may have anticipated. Yet successful publishers are people who always look for the silver lining. We can all learn from the current circumstances and build for a profitable post-pandemic future of selling books. Lessons learned from a calamity that occurred just over 100 years ago can help us evolve even stronger today.

The Titanic sank on April 15, 1912 after hitting an iceberg, and only 705 of its 2200 passengers and crew survived. With too few lifeboats onboard, many lives were lost unnecessarily. With a little creativity more people might have been saved. For example, what if the crew saw the iceberg as a sanctuary instead of a cause of death? They might have ferried people there. Unfortunately, we’ll never know.

Inside Publishing

Marketing & Publicity

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A Look at Self-Publishing and How to Achieve Success

by Penny C. Sansevieri
Bowker | Tue May 5, 2020

You’ve done it. You’ve written a book, published it yourself and made it available for the world to see and buy on Amazon. By tomorrow, you’ll be a successful best-selling author, right? Well, here’s where I have to give you the hard truth: nobody is born famous. Unless you’re already a household name or were born into a famous family, achieving self-publishing success takes dedication. This isn’t something to be afraid of or discouraged by though, because being smart about your choices when going the self-publishing route can make all the difference in the world.

In my years working with self-published authors, I find that so many feel they’re above the strategies I recommend to ensure they’re building their platform. They feel that bloggers with only a couple hundred followers are a waste of their time, and they think the only measure of success is sales.

Inside Publishing

Marketing & Publicity

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Register for a FREE Live Webinar and see how to build your own great-looking website with Author Home Page

by Richard Smith
Bowker | Tue May 5, 2020

Live webinar for authors!

Author Home Page

If you can click a mouse and type on a keyboard, you can do it yourself! We’ve done the hard work for you and built a complete website solution specifically for authors. Just add your author photo, book cover(s), and content, choose a color palette, and personalize your website – a website you can build in less than two hours that will attract and engage the readers you want to reach.

Inside Publishing

Marketing & Publicity

Webinars

Read more about Register for a FREE Live Webinar and see how to build your own great-looking website with Author Home Page

Inside Publishing

Nowhere to Sell Books? Know Where to Sell Books.

How to Become More Creative During a Catastrophe

A Look at Self-Publishing and How to Achieve Success

Register for a FREE Live Webinar and see how to build your own great-looking website with Author Home Page

Pages

Getting Started

Create a Culture of Quality in Your Publishing Company

FAQs about ISBNs

How to Write a Business Plan as Narrative (Part 2 of 2)

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Do You Have the Write Stuff?