Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

Be The First to Find The Next Big Trend

by Brian Jud
Bowker | Tue Sep 6, 2022

Publishers are always looking for the next big trend so they can be the first in bookstores with a book on that topic. But once you hop on the bandwagon, it’s usually too late. By the time a trend is established, any opportunities it presents have most likely already been captured by competitors. Fortunately, there is hidden treasure waiting for entrepreneurial publishers to find and benefit from uncovering new opportunities.

Inside Publishing

Marketing & Publicity

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Hybrid Author Events: Ideas for Promoting a Book

by Penny C. Sansevieri
Bowker | Tue Aug 23, 2022

I’ve always loved doing events, and when it comes to ideas for promoting a book, there’s really nothing better than doing in-person author events. But 2020 changed how events are managed, and even with lots of events still coming back online, many conferences and book-centric events are transitioning to the hybrid format.

One thing I’ve heard repeatedly from speakers was that it’s often hard to monetize an online event, and hybrid events are no different. In this blog post, we’re going to look at how to get more events but also how to monetize them.

Inside Publishing

Marketing & Publicity

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Nine Critical Signs of Trouble When Selling Your Books

by Brian Jud
Bowker | Tue Aug 2, 2022

Selling your books to non-retail buyers in businesses, schools and associations can result in large, non-returnable sales. Their orders for your books can range from a few hundred to several thousand at a time. Completing a sale to them is different from selling through retailers because you contact the prospective buyer directly, not through a distributor. This usually entails several meetings in which you present the benefits of your content and negotiate the final agreement.

Over the course of these discussions, you are creating a relationship that could yield recurring revenue and profits for years. It is a process in which both sides want the best deal for themselves, but understand that the other needs to benefit, too. It should result in a win/win proposition for both parties.

Inside Publishing

Marketing & Publicity

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Why You Should Avoid Traditional Publishing If You’re Planning a Series

by Penny C. Sansevieri
Bowker | Tue Jul 19, 2022

Self-publishing a book can sound complicated, and I won’t lie to you, it is more work upfront for authors. However, it can also be lucrative for many reasons, and for many kinds of authors! I’d like to focus on one group in particular this time around: the series author.

We get a lot of authors that come to us when they’re ready to release a new book in their series, because they feel stuck. Typically this happens because they went through a publisher or publishing service for book one.

And feeling stuck comes from their lack of access to their first book, and they’re unsure how to navigate continuing the series.

So in an effort to bring some clarity to the situation, I want to cover some of the biggest hurdles we see for series authors and why self-publishing your book series from the get-go might be an option you want to consider.

Inside Publishing

Marketing & Publicity

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