Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

Put Off Your Procrastination

by Brian Jud
Bowker | Wed Jun 21, 2017

Have you ever thought, “There are so many things to do to market my book, and I’m not sure where to start or when to do them?” If so, you may be so overwhelmed that you don’t do anything.

You can avoid this analysis paralysis and keep yourself moving productively toward the attainment of your goals. Creating a business plan is the best way to begin. But this can be a daunting task, one easy to put off. That can perpetuate one’s sense of futility and actually encourage procrastination.

Instead, try this simple technique. Make a list of all the things you have to do, organized in categories of similar actions, put a deadline on each, and start doing them one at a time. Use your pub date as the ending point, then work back to the present day. Here is a list of some actions to take – by no means exhaustive -- organized into five phases, and the approximate time it should be started so you reach your pub date, ready to sell.

Inside Publishing

Design & Production

Marketing & Publicity

Distribution

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Mid-Year Marketing Measurement

by Brian Jud
Bowker | Wed Jun 14, 2017

When a helicopter is at rest, the dials on its dashboard are all askew with arrows pointing in different directions. But when that helicopter is flying straight and level, with no problems, all the arrows are pointing straight up. The pilot can glance at the instrument panel and quickly see if any dials are out of order, indicating that a problem exists. He or she immediately knows when something is wrong without wasting time evaluating that which is working correctly.

You can apply this same concept to your publishing efforts by setting up a system that quickly points out where marketing problems exist. Once you know what the problem is you can determine its cause and take steps to solve it.

Inside Publishing

Marketing & Publicity

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How to Double Blogger Requests for your Book

by Penny C. Sansevieri
Bowker | Wed Jun 7, 2017

You probably have found lots of discourse on the publishing industry that boils down to one thing – it’s hopping. We certainly talk about it a lot, what with more than 4,500 books published every day. That said, book bloggers are still reviewing and promoting books – and some books still generate a lot of buzz. If you haven’t tapped into the buzz yet – and want to know why, then we’ve written this article for you. Pitching bloggers, while not difficult, can be intimidating. Whether you don’t know how (and we’ll teach you), or you don’t like rejection, rest assured, book bloggers really do want to know about great books! So here are some of best practices for generating blogger interest!

Inside Publishing

Marketing & Publicity

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New Edition of The Hot Sheet!

by Richard Smith
Bowker | Mon Jun 5, 2017

The Hot Sheet

If you’re an author and want to stay on top of the important issues in the world of publishing — issues that affect you — you need The Hot Sheet.

With all the chatter out there, it will help you sort through the noise with stories that focus on relevant topics from across the publishing spectrum. From author success stories to key industry statistics, you’ll find what you need to know in The Hot Sheet.

The latest edition of The Hot Sheet from Porter Anderson and Jane Friedman -- check out this special discount at Bowker! — looks at an anniversary coming right up: KU is turning 2 years old.

Inside Publishing

News & Resources

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Inside Publishing

Put Off Your Procrastination

Mid-Year Marketing Measurement

How to Double Blogger Requests for your Book

New Edition of The Hot Sheet!

Pages

Getting Started

Create a Culture of Quality in Your Publishing Company

FAQs about ISBNs

How to Write a Business Plan as Narrative (Part 2 of 2)

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Do You Have the Write Stuff?