Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

Holiday Book Marketing

by Penny C. Sansevieri
Bowker | Tue Sep 11, 2018

Why you should start now to sell more books this holiday season

It may seem like Black Friday, Cyber Monday and all of the other big holiday sales dates are a long way off. But the reality is that they’re just around the corner. And, what’s more, if you’re looking to take advantage of them in your book marketing efforts, you don’t want to wait until November to get started. In fact, any retailer can tell you that if you want to take advantage of the holiday sales rush, you’d better start early.

Make sure your book is right for holiday promotions

First of all, if it is November by the time you’re reading this, it might be too late for a big holiday push, but there are still some smaller things you can do. Bottom line here, you need to be realistic not just about what you have time for, but also what is appropriate for your book.

Inside Publishing

Marketing & Publicity

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Translations that Changed the World: 9 Most Translated Texts

by Ulatus
Bowker | Tue Sep 4, 2018

Most-translated books

When considering the translation of your documents, did you ever wonder what their long-term impact might be? Have you thought about what others decades, centuries, even millennia from now might say about your original production and its translations? Have you wondered about where your works might fall in the great scheme of famously translated materials? If you have, you may be surprised by what you find below.

Inside Publishing

Writing

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Sell No Book Before Its Time

by Brian Jud
Bowker | Tue Aug 28, 2018

An engineer can look at the foundation of a building under construction and tell you its eventual height. The deeper the base, the higher the structure will be. Similarly, an independent publisher must create a strong foundation to support a title's future growth. This preparation is performed in five phases.

1) The Planning Phase
Focus on creating a strategic marketing plan for your title at least six months prior to its publication date. Begin by precisely defining your target readers. Then outline your strategies, describe the tactics you will perform, and establish completion dates for each, in four functional areas:

* Production. How many pages and what size should the book be? What type of binding? Will you use illustrations or halftones? Ideas for cover design.

Inside Publishing

Marketing & Publicity

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Translation Essentials: Why Literary Translation Matters

by Ulatus
Bowker | Tue Aug 21, 2018

Homer

Technically, almost any writing may be called literature. However, literature is more commonly recognized as a work that displays superior written artistry of lasting value. These are not mere books or poems, these are writings that open our eyes and allow us to see a world beyond our own. Literature brings history to life, along with the lives and adventures of the men and women who went before us. It challenges our thinking, helps us read between the lines, and teaches us to identify themes and find hidden meanings. Other cultures may be explored and better understood. We are allowed to get a glimpse into the spiritual and political minds of people who are not like ourselves and experience the forces that drive them.

Inside Publishing

Writing

Read more about Translation Essentials: Why Literary Translation Matters

Inside Publishing

Holiday Book Marketing

Translations that Changed the World: 9 Most Translated Texts

Sell No Book Before Its Time

Translation Essentials: Why Literary Translation Matters

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Getting Started

Create a Culture of Quality in Your Publishing Company

FAQs about ISBNs

How to Write a Business Plan as Narrative (Part 2 of 2)

A Novel Planning Technique for Book Publishers (Part 1 of 2)

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