Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

Aiming to Please Your Target Reader

by Penny C. Sansevieri
Bowker | Tue Nov 17, 2020

Just what is “discovery” in book publishing? Simply put, it’s exposure for your book. Many in the industry, including both publishers and authors, believe exposure automatically equals sales. Actually, while gaining exposure isn’t that hard, it doesn’t guarantee book sales. We worked with an author who spent all of her book marketing money to purchase ads in advance of a film release, but ultimately the needle never moved on the sales chart. Her efforts didn’t yield a single sale.

So the challenge is not discovery. Why didn’t her method pan out? I mean, aren’t ads a good book marketing idea? The answer is: it depends.

How Readers Buy Books

Back in early 2017, I was at Digital Book World in New York, and one of the speakers brought a set of slides and some fascinating statistics. I learned that very few sales result from ads, but most books, an incredible 95% of them, are sold via word of mouth.

Inside Publishing

Marketing & Publicity

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How Sell More Books – Non-Returnable

by Brian Jud
Bowker | Tue Nov 3, 2020

There are two large markets in which to sell books. One is through bookstores (bricks and clicks) and the other to non-bookstore buyers. While that is correct, there is a better way to define the two opportunities for book sales. One is Business to Consumer (B2C) and the other is Business to Business (B2B). This distinction more accurately reflects the disparity.

Inside Publishing

Marketing & Publicity

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Write a Killer Amazon Bio and Sell More Books

by Penny C. Sansevieri
Bowker | Tue Oct 20, 2020

As authors, we often don’t spend enough time crafting our bios. Most of us write up a quick “about me” and never give it a second thought. There’s a problem with this tactic: it’s the wrong way to drive sales on Amazon and other sites.

If fact, as I look over author bios, you might be surprised how many are lackluster. Sure, they talk about the author, but mostly about their hobbies, where they live, and how they like to pass the time (when they aren’t writing). If this describes your bio, this article is for you, It’s time to make your Amazon bio into a killer sales driver on Amazon.

Start with an Outline and all Book Tie-ins

Inside Publishing

Marketing & Publicity

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How to Work With a Book Marketing Consultant

by Brian Jud
Bowker | Tue Oct 6, 2020

Over the past 30 years I have been an author, publisher and book-marketing consultant. During that time, I have learned a valuable lesson: a mistake may be the costliest part of the publishing process. If you work well with a knowledgeable, competent book publishing/marketing consultant, you can minimize — or hopefully eliminate — costly errors. Here are some things to consider when choosing and working with an advisor.

• Seek people who are recognized leaders in their specialty. Ask members of your local publishing group or Facebook friends for their recommendations and/or experiences with the consultants you are evaluating. If you get a negative response, do not automatically eliminate the potential consultant. The client may not have properly implemented the consultant’s good advice with poor results.

Inside Publishing

Marketing & Publicity

Read more about How to Work With a Book Marketing Consultant

Inside Publishing

Aiming to Please Your Target Reader

How Sell More Books – Non-Returnable

Write a Killer Amazon Bio and Sell More Books

How to Work With a Book Marketing Consultant

Pages

Getting Started

Create a Culture of Quality in Your Publishing Company

FAQs about ISBNs

How to Write a Business Plan as Narrative (Part 2 of 2)

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Do You Have the Write Stuff?