Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

Who Says Rhyme Doesn’t Pay?

by Brian Jud
Bowker | Tue May 21, 2019

Many poets believe selling their poetry is as hard as, well, selling poetry. But if you look beyond the bookstore you can find many sales opportunities. The information below provides ideas and examples of potential segments that could be lucrative for you. This information is meant to get you started, to give poets some hope that their craft can be profitable.

Target Readers

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Marketing & Publicity

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The Equation for Book Marketing Success

by Brian Jud
Bowker | Tue May 14, 2019

When authors are told they must actively market their books, many say, “I don’t like to promote. I only want to write.” However, when a book is published the author becomes a salesperson running a business. It is an abrupt, and in many cases unwanted transition that is usually not handled well. But it doesn’t have to be that way. I created a formula to help people make the transition from author to marketer. It is not a scientific, qualitative equation, but a quantitative method that is adaptable to any author’s personality and genre.

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Marketing & Publicity

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Get Your Words' Worth

by Brian Jud
Bowker | Tue May 7, 2019

Two concepts determine your relative success in answering questions during a television or radio performance: preparation and flexibility. In most cases you will not know the questions you will be asked during the interview. But if you understand your topic and know beforehand what you want to get across to the audience, you will be able to perform more successfully.

What makes a good guest for the show does not always make a good show for the guest. If all you do is answer the interviewer's questions informatively (whether or not they lead to meeting your goals), the host will think you are a great interviewee and perhaps ask you to return. But there is no future in being a professional guest if it doesn’t serve your purpose.

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Marketing & Publicity

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How to Use Video Blogging to Boost Your Book Marketing

by Penny C. Sansevieri
Bowker | Tue Apr 30, 2019

If you’re ready to step up your book marketing, an option you may not have considered before that can be very successful is video blogging.

You may be saying to yourself how getting the lighting just right, or making sure your hair is perfect, or even figuring out what your good side is can be a real hassle.

I totally understand that. But I can’t say enough how much I love the responses I get from video blogging. Why? It’s so engaging and always beats the other content I put out, so I highly recommend this fantastic book marketing strategy.

How much work is it?

Writing a blog and making a video blog is very similar, but believe it or not, video blogs involve less work.

Keep in mind that the most exciting and interesting video blogging content is less than 2 minutes.

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Marketing & Publicity

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Inside Publishing

Who Says Rhyme Doesn’t Pay?

The Equation for Book Marketing Success

Get Your Words' Worth

How to Use Video Blogging to Boost Your Book Marketing

Pages

Getting Started

Create a Culture of Quality in Your Publishing Company

FAQs about ISBNs

How to Write a Business Plan as Narrative (Part 2 of 2)

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Do You Have the Write Stuff?