Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

How to Manage Your Web Presence as an Indie Author

by Penny C. Sansevieri
Bowker | Tue Sep 15, 2020

When you think of top brands, you probably think of companies like Starbucks and McDonald’s, right? You see them everywhere, and you can plan on a similar experience at every building with golden arches or a green siren.

Stores like this have two things mastered: real estate and exposure. They go hand in hand. Their presence is something you can bank on. The more you see them, the more it reinforces your decision to shop there. And possibly, your loyalty.

And as an indie author, the same is true for your book marketing and your web presence. The more places you show up, the more likely your potential buyers are to find you. So, let’s take a look at your options and some top strategies for maximizing your presence.

Author Website

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How to Sell Children’s Books — Part Two

by Brian Jud
Bowker | Tue Sep 1, 2020

This is the second article in a two-part series.

The market for children's books is potentially huge. Still, most authors approach this enormous opportunity by trying to sell their books through bookstores (bricks and clicks). Instead of competing with all the other books there, seek sales in non-bookstore segments. Listed below are more examples of these prospective buyers. This is by no means an exhaustive list but is meant to stimulate your thinking to find new places in which to sell.

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How to Sell Children’s Books — Part One

by Brian Jud
Bowker | Tue Aug 25, 2020

This is the first article in a two-part series. In the next article, I’ll give you more examples of prospective buyers of children's books.

The market for children's books is potentially huge. Still, most authors approach this enormous opportunity by trying to sell their books through bookstores (bricks and clicks). Instead of competing with all the other books there, seek sales in non-bookstore segments. Listed below are examples of these prospective buyers. This is by no means an exhaustive list but is meant to stimulate your thinking to find new places in which to sell.

Pre-school children

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Read more about How to Sell Children’s Books — Part One

Build Book Marketing Strategies into Your Novel Before You Even Publish

by Penny C. Sansevieri
Bowker | Tue Aug 18, 2020

It’s an exciting time to be an author. And if you’re in still in the writing or editing phase, you can add some elements right now to help market your book when you publish.

Think of it like product placement in a TV show or movie. An example might be a prominently placed (and labeled) box of Kleenex that someone reaches for, asking, “Would you like a Kleenex?” A subtle mention of the brand that fits the context of the movie.

Hallmark movies do this a lot — and if you look for it, you’ll start seeing it everywhere. It’s a smart marketing concept, one you can easily apply to your own book promotion.

Here are a few ideas that you may want to consider for your next novel.

Seasonal Angles

One of the easiest ways to build book marketing into your book is a seasonal story setting. The Christmas season is a good example. Hallmark has run with the idea of the Christmas movie, and many authors have taken their cue.

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Marketing & Publicity

Read more about Build Book Marketing Strategies into Your Novel Before You Even Publish

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How to Manage Your Web Presence as an Indie Author

How to Sell Children’s Books — Part Two

How to Sell Children’s Books — Part One

Build Book Marketing Strategies into Your Novel Before You Even Publish

Pages

Getting Started

Create a Culture of Quality in Your Publishing Company

FAQs about ISBNs

How to Write a Business Plan as Narrative (Part 2 of 2)

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Do You Have the Write Stuff?