Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

Ten Ways to Get to Yes After You Hear No

by Brian Jud
Bowker | Tue Feb 21, 2017

Authors and publishers hear the word “No” frequently. It could be said by the media, distributors, buyers in retail stores or corporate buyers. However, that doesn’t have to be the final answer. People who say no to one thing may be more likely to say yes if asked again. Use that fact to your advantage in a sales situation. If your prospect says no, think, “I heard what you said but it’s not what you meant.” You can more easily get to yes when you recognize the top ten tips for getting to yes after you hear No.

1. Show how you can solve their problems. Begin with an attitude of how you can solve peoples’ problems instead of thinking about how many books you can sell. Producers want a good show for their audiences, retail buyers want products moving off the shelf and corporate buyers want to sell more of their products.

Inside Publishing

Marketing & Publicity

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Now — in The Hot Sheet

by Richard Smith
Bowker | Tue Feb 21, 2017

The Hot Sheet

If you’re an author and want to stay on top of the important issues in the world of publishing — issues that affect you — you need The Hot Sheet.

With all the chatter out there, it will help you sort through the noise with stories that focus on relevant topics from across the publishing spectrum. From author success stories to key industry statistics, you’ll find what you need to know in The Hot Sheet. Click here to Subscribe to The Hot Sheet!

The Hot Sheet, just back from a big week at AWP (the Association of Writers and Writing Programs) in Washington, has a host of issues for its subscriber-authors from the publishing industry — a busy winter!

Here's the Table of Contents:

Inside Publishing

News & Resources

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Live Webinar: How to Sell 1000 Books Within a Month of Launch

by Miral Sattar
Bowker | Wed Feb 15, 2017

Do you feel like your book is getting lost in the millions of titles currently for sale on Amazon? There’s a lot of competition for readers’ attention and that will only get more difficult as more authors embrace the freedom of self-publishing.

Did you know that you can laser focus your marketing efforts and sell thousands of books within a month of launch with virtually no email list, no Facebook friends, and no Twitter followers.

In our next LIVE ONLINE WEBINAR on Thursday, February 23rd at 12pm, Karen Dimmick will outline how she sold 1000 books and got 43 reviews within a month of launch, with an initial email list of just seven people. Karen Dimmick is co-founder of Bookthority, the host of The Book Marketing Summit, and the co-author of the international bestselling book 47 Mind Hacks for Writers. Here's what you’ll learn:

Inside Publishing

Marketing & Publicity

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How Great Book Descriptions Can Help Sell More Books

by Penny C. Sansevieri
Bowker | Wed Feb 15, 2017

Regardless of the site you’re using to sell your books, book descriptions are more important to sales than most authors realize. Many times I’ll see blocks of text pulled from the back of the book and while, in theory, that’s not a bad idea, you’ll want to make sure that your book description is powerful, and keep an eye on formatting – things like spacing, bulleting, and bolding.

Since my largest focus is on Amazon, this article is going to focus on how to maximize your book description efforts specifically on that e-tailer, but you’ll likely find many of the ideas relate to other e-tailers as well.

Inside Publishing

Marketing & Publicity

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Inside Publishing

Ten Ways to Get to Yes After You Hear No

Now — in The Hot Sheet

Live Webinar: How to Sell 1000 Books Within a Month of Launch

How Great Book Descriptions Can Help Sell More Books

Pages

Getting Started

Create a Culture of Quality in Your Publishing Company

FAQs about ISBNs

How to Write a Business Plan as Narrative (Part 2 of 2)

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Do You Have the Write Stuff?