Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

Prioritize Your Prospect List for More Sales

by Brian Jud
Bowker | Tue Sep 19, 2017

It is easy to create or buy a list of prospective buyers for your titles. But any list is comprised only of suspects, names of people who might fit the description of those in your target audience. You will waste time and money if you initially treat each as having the same need and desire to purchase your books. But by using a simple technique, you can remove those with no interest in buying your products and devote your marketing attention to contacting those with a higher likelihood of buying.

In this process, you rank potential buyers according to various criteria that you define. They begin as suspects, simply names on a list. Then as you qualify them according to their fit with your criteria, they are either removed from your list, or become prospects. Once they buy, they become customers.

Inside Publishing

Marketing & Publicity

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Do You Want to Increase Your Sales?

by Brian Jud
Bowker | Tue Sep 5, 2017

It is relatively easy to achieve an indefinite objective such as “increase sales,” but your business will become more successful in the long run if you can be more focused. Instead of simply trying to increase sales, restate your objective to increase your cash flow, build incremental profits or perhaps deplete a large inventory of books.

The distinction is important because each objective requires a different strategy. The journey to achieving any of these goals is made by manipulating the marketing tools over which you have complete control: the price, distribution network, promotion and even the physical characteristics of your books.

Inside Publishing

Marketing & Publicity

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Create a Pitch Pack to Give to Buyers

by Brian Jud
Bowker | Tue Aug 29, 2017

Did you ever watch golfers look through the assortment of the clubs in their bags before choosing just the right one for a particular shot? Think of the benefits of your content as individual clubs, each to be brandished as circumstances warrant. When your prospects tell you what they want to buy, pull out the appropriate “club” and describe what your content can do for them. Do not use a driver when a sand wedge or putter is the better choice.

Inside Publishing

Marketing & Publicity

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Create Successful Distribution to Retailers (not just bookstores)

by Brian Jud
Bowker | Tue Aug 15, 2017

Every publisher wants to increase book sales through bookstores. However, sales through other retail outlets can also increase the volume and velocity of your revenue. These include discount stores, airport stores, supermarkets, gift shops, specialty stores, pharmacies and many others. Each of these segments has a pre-ordained distribution network, and you must work within that structure to get your book on the stores’ shelves.

Finding the proper distributor is not difficult, although you will have to work with different companies in various segments. But once you have distribution in place, will you be just another one of their clients, or will you make your titles stand out and be sold? Getting its representatives to actively sell your books instead of others requires special effort. Perform properly in four areas and you can increase the number and speed of your books moving through the pipeline.

Inside Publishing

Marketing & Publicity

Read more about Create Successful Distribution to Retailers (not just bookstores)

Inside Publishing

Prioritize Your Prospect List for More Sales

Do You Want to Increase Your Sales?

Create a Pitch Pack to Give to Buyers

Create Successful Distribution to Retailers (not just bookstores)

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Getting Started

Create a Culture of Quality in Your Publishing Company

FAQs about ISBNs

How to Write a Business Plan as Narrative (Part 2 of 2)

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Do You Have the Write Stuff?