Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

TV or not TV?

by Brian Jud
Bowker | Tue Jul 31, 2018

Authors rely on the repetition of a message on free media such as appearances on television and radio to increase the sales of their books. The planning of this exposure is important because the media like to interview authors on relevant and timely topics. Here are some tips that can make your broadcast appearances more productive.

Inside Publishing

Marketing & Publicity

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Hints for Conducting Radio Shows by Telephone

by Brian Jud
Bowker | Tue Jul 24, 2018

Performances on radio talk or news shows are the workhorses of book-promotion activities. With radio as part of your communication plan, you can reach hundreds, thousands or millions of people at little or no cost. You can even sell some books, if you do it right.

Most radio shows are conducted over the telephone, from any place in which there is a good connection, no background noise and where you can talk uninterrupted for the length of the show. Here are several guidelines to make telephone interviews more effective:

As you agree upon the time and date with the producer, confirm your time zone. The producer may say he or she will call you at 3:00, but is that 3:00 p.m. in your time zone?

Do not use cell telephones and do not ask the station to call you on a line with call waiting. Similarly, this is not the time to impress your friends by having them listen to you on an extension or speaker phone.

Inside Publishing

Marketing & Publicity

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Don’t Fall Victim to these Book Marketing Traps!

by Penny C. Sansevieri
Bowker | Tue Jul 17, 2018

There’s a ton of information out there for indie authors. However, there is also a lot of misinformation, too, as well as outright lies about book marketing. And indie authors are left in the cold to sort through the truths, semi-truths, and non-truths for themselves. Which means that you may have spent more time figuring out the best path through trial and error.

Because I believe that empowering authors to follow the best practices elevates the whole industry, today, I’m taking some time to set the record straight. Indie authors, read on to learn some of the biggest book marketing traps and pitfalls and how to navigate around them for the best success.

Trap #1: If you’re not good with computers and social media, it’s better to skip “that stuff.”

Inside Publishing

Marketing & Publicity

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Book Publicity Isn't About Sales

by Penny C. Sansevieri
Bowker | Tue Jul 10, 2018

Did you know that book publicity isn’t actually about book sales? Here’s why!

Although indie authors tend to live and die by how many books they sell, book sales shouldn’t be your only focus. Yes, book sales ultimately matter. But they’re the result of a lot of different things, and they shouldn’t be the end all, be all measurement of your success as an author.

So what is book marketing and publicity actually about? Developing and fostering relationships. It happens by taking advantage of every opportunity that comes your way. It happens by knocking on lots of doors and then finding new doors to knock on in order to gain exposure and sell more books.

Ultimately with a solid book promotion plan, one thing builds on another and on another to create momentum. Let’s dig a little deeper.

Radio and TV help sell books, right? So how many will I sell?

Inside Publishing

Marketing & Publicity

Read more about Book Publicity Isn't About Sales

Inside Publishing

TV or not TV?

Hints for Conducting Radio Shows by Telephone

Don’t Fall Victim to these Book Marketing Traps!

Book Publicity Isn't About Sales

Pages

Getting Started

Create a Culture of Quality in Your Publishing Company

FAQs about ISBNs

How to Write a Business Plan as Narrative (Part 2 of 2)

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Do You Have the Write Stuff?