Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

The Latest Edition of The Hot Sheet Newsletter

by Richard Smith
Bowker | Mon Mar 27, 2017

The Hot Sheet

If you’re an author and want to stay on top of the important issues in the world of publishing — issues that affect you — you need The Hot Sheet.

With all the chatter out there, it will help you sort through the noise with stories that focus on relevant topics from across the publishing spectrum. From author success stories to key industry statistics, you’ll find what you need to know in The Hot Sheet. Click here to Subscribe to The Hot Sheet!

Inside Publishing

News & Resources

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Are You Solving the Right Problem?

by Brian Jud
Bowker | Wed Mar 22, 2017

Problems are the bane of all businesses, and solving them is a constant battle as publishers fight to succeed. Spurred by a penchant for action, they quickly switch into solution mode and in many cases address the wrong issues. The secret to winning the struggle is not simply solving problems, but first knowing what the real problem is.

For example, a publisher may begin brainstorming with employees by saying, “We have a problem with poor sales. What can we do about it?” A staff wanting to appear enthusiastic and helpful responds with recommendations for solutions. These might include publishing more books, increasing publicity, changing distributors or selling through more bookstores. Unfortunately, low sales are just a symptom of the real problem, and the solutions offered are analogous to re-arranging the deck chairs on the Titanic.

Inside Publishing

Marketing & Publicity

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Top Ten Factors to Consider When Using Your Book as a Freemium

by Brian Jud
Bowker | Wed Mar 15, 2017

Should You Use Your Book As A Freemium? A premium is an item given away to attract, retain or reward customers. It may also be provided as an incentive to purchase a particular product. Can companies use your book as a premium? Yes, and you can earn substantial revenue that way. Can you use your book as a premium for your own business? Yes. When your book is a “freemium” it can generate a valuable source of revenue for your other services, such as speaking or consulting. Here are the Top Ten Factors to Consider When Using Your Book as a Freemium.

1. Your book has to have value in itself to recipients, meaning its content should be useful to them

2. The form should portray value – a high-priced hardcover book will have greater perceived value than a low-priced ebook

Inside Publishing

Marketing & Publicity