Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

Local Author? Meet Local Media!

by Penny C. Sansevieri
Bowker | Tue Sep 21, 2021

Book marketing to national media has becomes increasingly competitive, so why not spend some time focusing your book promotion efforts on media outlets in your own backyard? Today’s post is all about how to pitch a story to local media — the story, of course, being YOU, a local author with a new release.

Is this breaking news? No. But there are smart ways to make yourself more appealing and secure more coverage. And as an indie author, your focus should always include local media because these are the outlets that will help you build your brand, reach new readers with whom you have something in common, and nurture relationships with buyers who will support you for the long haul.

Establishing yourself as a local indie author worth following is key, especially if you’re fortunate enough to live in a vibrant, civic-minded part of the country.

Know Your Reader

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Marketing & Publicity

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How to Sell Books through Gift Shops in Parks

by Brian Jud
Bowker | Tue Sep 7, 2021

The National Park Service turned 105 on August 25, 2021. It seems appropriate to talk about how publishers can sell books through gift shops in parks and historic sites.

There are two major ways to sell to buyers at gift shops. One is to work through independent sales representatives found at http://www.greatrep.com. This site provides several entry points. Contact salespeople directly under “Lines Wanted,” or list your book in the “Reps Wanted” section. There is also a list of upcoming wholesale trade gift shows at which you can exhibit and/or network.

Second are third-party operators that buy for gift shops in parks and historical centers. They work in partnership with the retail outlets to ensure that their guests have a meaningful experience and can extend their experience by discovering relevant products in their stores.

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Marketing & Publicity

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The Hot Sheet - Latest Edition

by Richard Smith
Bowker | Tue Aug 24, 2021

If you’re an author and want to stay on top of the important issues in the world of publishing — issues that affect you — you need The Hot Sheet.

With all the chatter out there, it will help you sort through the noise with stories that focus on relevant topics from across the publishing spectrum. From author success stories to key industry statistics, you’ll find what you need to know in The Hot Sheet. Among the most important insights in this issue:

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News & Resources

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YES from the Queried Address: Playing Nice with Book Bloggers!

by Penny C. Sansevieri
Bowker | Tue Aug 10, 2021

The end of James Joyce’s mammoth novel Ulysses famously ends with the protagonist’s wife shouting, “and yes I said yes I will Yes!” How many of us hope and pray that when we offer our book to bloggers, they will take a note from Molly Bloom and shout YES!

Bloggers are key influencers in today’s buyer market and should play a pretty consistent role in your book promotion efforts. That said, approaching them takes a lot of work, real finesse, and a thick skin because all authors hear their shares of no, even the most successful ones.

But you won’t hear yes without the same efforts that also produce the no’s. So a successful collaboration with a blogger who already has the eyes of hundreds or thousands of individuals in your target buyer market is not an opportunity you want to throw away.

Inside Publishing

Marketing & Publicity

Read more about YES from the Queried Address: Playing Nice with Book Bloggers!

Inside Publishing

Local Author? Meet Local Media!

How to Sell Books through Gift Shops in Parks

The Hot Sheet - Latest Edition

YES from the Queried Address: Playing Nice with Book Bloggers!

Pages

Getting Started

Create a Culture of Quality in Your Publishing Company

How to Write a Business Plan as Narrative (Part 2 of 2)

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Do You Have the Write Stuff?

Today's Great American Novel (Part 2 of 2)