Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

Wizard of Oz Marketing

by Brian Jud
Bowker | Tue Feb 12, 2019

Many first-time authors apply Wizard of Oz marketing. Once their book is published, they start with whirlwind activity but soon find themselves in unfamiliar territory. Initially, they are not sure where they want to go, but eventually find a path to reach their goal. There are many obstacles along the way, but there is also support if they look for it.

Authors soon learn they need to think through the journey, create a plan and learn new skills for marketing and sales. They also need the courage to do what is necessary to reach their goals, such as moving out of their comfort zone to call buyers and overcome rejection. They also need heart, with enthusiasm, self-motivation, creativity and commitment.

Once they reach their goal all the activity becomes familiar and routine, and they feel at home with their new-found intelligence, bravery and passion. Yes, there is no place like home.

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Marketing & Publicity

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For Foreign Authors Looking to Succeed in the American Market, the Importance of High Quality English Translation Cannot Be Overstated

by Ulatus
Bowker | Tue Feb 5, 2019

Foreign Authors Success

It goes without saying that to sell literature in any market, it needs to be made available in the local language. But for foreign authors the American market can be a different kind of beast altogether. Run-of-the-mill English translation won’t suffice. It needs to be meticulous, contextual and above all, professionally done. Without it, their chances for success are greatly diminished.

American Book Market: How to Be Successful

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Writing

Editing

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10 Steps to Author Marketing Success

by Penny C. Sansevieri
Bowker | Tue Jan 29, 2019

Every year, I attend several conferences — and it’s a part of my job that I really love. Not only do I get a chance to reconnect with some of our clients who have become great friends, but I get to meet authors who are really movers and shakers in the industry. Especially when it comes to book promotion, these conferences attract the savviest authors who are kicking ass and taking names. While their individual book marketing strategies and genres vary — they all follow what I’ve come to consider is a core set of practices for author success. While you may not adopt every single one of these ideas, keep them in mind as you grow your own book marketing.

Understand the Difference Between ROI & Readership Growth

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Marketing & Publicity

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Science Fiction Can Help Us Create the Real Future

by Brian Jud
Bowker | Tue Jan 22, 2019

When seeking creative ideas, our built-in biases can prevent us from seeing new possibilities. We only develop opportunities related to the status quo, that which is somewhat familiar.

Science fiction can help remove the creative boundaries by providing the inspiration for innovation. It helps us engage in mental time travel and allows us to dream about what may be possible. Consider some life-changing breakthroughs science fiction has envisioned or inspired: cell phones (based on Star Trek communicators), credit cards (a feature of a futuristic society in a 19th century novel by Edward Bellamy), self-driving cars (foreseen by Isaac Asimov), robots (conceived by Karel Capek), ear buds (a fictional invention by Ray Bradbury), and atomic power (imagined by H. G. Wells).

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Marketing & Publicity

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Inside Publishing

Wizard of Oz Marketing

For Foreign Authors Looking to Succeed in the American Market, the Importance of High Quality English Translation Cannot Be Overstated

10 Steps to Author Marketing Success

Science Fiction Can Help Us Create the Real Future

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How to Write a Business Plan as Narrative (Part 2 of 2)

A Novel Planning Technique for Book Publishers (Part 1 of 2)

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