Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

For Foreign Authors Looking to Succeed in the American Market, the Importance of High Quality English Translation Cannot Be Overstated

by Ulatus
Bowker | Tue Feb 5, 2019

Foreign Authors Success

It goes without saying that to sell literature in any market, it needs to be made available in the local language. But for foreign authors the American market can be a different kind of beast altogether. Run-of-the-mill English translation won’t suffice. It needs to be meticulous, contextual and above all, professionally done. Without it, their chances for success are greatly diminished.

American Book Market: How to Be Successful

Inside Publishing

Writing

Editing

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10 Steps to Author Marketing Success

by Penny C. Sansevieri
Bowker | Tue Jan 29, 2019

Every year, I attend several conferences — and it’s a part of my job that I really love. Not only do I get a chance to reconnect with some of our clients who have become great friends, but I get to meet authors who are really movers and shakers in the industry. Especially when it comes to book promotion, these conferences attract the savviest authors who are kicking ass and taking names. While their individual book marketing strategies and genres vary — they all follow what I’ve come to consider is a core set of practices for author success. While you may not adopt every single one of these ideas, keep them in mind as you grow your own book marketing.

Understand the Difference Between ROI & Readership Growth

Inside Publishing

Marketing & Publicity

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Science Fiction Can Help Us Create the Real Future

by Brian Jud
Bowker | Tue Jan 22, 2019

When seeking creative ideas, our built-in biases can prevent us from seeing new possibilities. We only develop opportunities related to the status quo, that which is somewhat familiar.

Science fiction can help remove the creative boundaries by providing the inspiration for innovation. It helps us engage in mental time travel and allows us to dream about what may be possible. Consider some life-changing breakthroughs science fiction has envisioned or inspired: cell phones (based on Star Trek communicators), credit cards (a feature of a futuristic society in a 19th century novel by Edward Bellamy), self-driving cars (foreseen by Isaac Asimov), robots (conceived by Karel Capek), ear buds (a fictional invention by Ray Bradbury), and atomic power (imagined by H. G. Wells).

Inside Publishing

Marketing & Publicity

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Why You Should Consider Revising and Rereleasing Your Book

by Penny C. Sansevieri
Bowker | Tue Jan 15, 2019

Years ago at a writer’s conference, I met the author of a science fiction book that was published five years prior. “When it comes to book promotion, I wish I knew then what I know now. I think this book could have done considerably better than it did initially,” he told me. My advice to him was to rerelease his book, updating the cover and modifying parts of the interior. Book lovers are profoundly interested in series, and since his book was 400 pages, I recommended that he split it into four 100-page portions. Turning his book into a four-part series is a fantastic promotional tool and would also provide better exposure on Amazon.

This is just one example of a rerelease and how it could work. You may not have a novel or a 400-page saga that you’re eager to reconfigure and your reason may be very different. The following are just some of the reasons why authors decide to reissue a book, and why it makes sense to your ongoing book promotion efforts.

Inside Publishing

Marketing & Publicity