Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

Stop Doubling Down on a Failing Strategy

by Brian Jud
Bowker | Tue Nov 21, 2017

Are your sales at the point where you expected them to be when you published your book? Are you doing the same things you always did to try to sell them? Low sales are a fact of life for most authors, but they have probably not heard the maxim, “If you do what you always did, you’ll get what you always got.” If your sales are below forecast, maybe it is time to try something different.

You may have your book on Amazon, and you are probably active on social media. You feel that have too much time and money invested in getting to where you are, so you will keep doing what you have been doing until it works.

Why in the world would someone do that? Based on my discussions with many authors there are at least three reasons.

Inside Publishing

Marketing & Publicity

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Update Your Marketing to the 21st Century

by Brian Jud
Bowker | Tue Nov 14, 2017

You most likely use 21^st century Internet-enabled book-marketing processes. However, your sales are probably occurring at dial-up speed if you are implementing mid-20^th century marketing actions.

You wouldn’t put up with a 1930s-era phone system, or forego the benefits of modern technology, but that is what you are doing when you fail to sell your books to non-bookstore buyers. These could be retailers (discount stores, supermarkets, airport stores) or non-retail buyers (corporations, associations) who could buy in large, non-returnable quantities.

Selling to these special-sales buyers is not a major leap for many publishers. In many cases, you already have the programs in place to do it. Selling to non-bookstore retailers uses many of the distribution partners with which you already work. Begin there, and then expand your sales to build upon your current base, giving you a solid foundation and focal point to grow your sales.

Inside Publishing

Marketing & Publicity

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How to Find New Places to Sell Your Books

by Brian Jud
Bowker | Tue Nov 7, 2017

Many product ideas came from observing a phenomenon in one area of life and applying that to a totally different product. The idea of Velcro arose when Swiss engineer George de Mestral took his dog for a walk. He noticed how burrs of the burdock plant stuck to the dog’s fur. He replicated that to invent the product. As another example, Clarence Birdseye was on vacation in Canada when he saw some salmon that had naturally frozen in ice and then thawed. When cooked, they tasted fresh. That was the origin of the frozen food industry.

Inside Publishing

Marketing & Publicity

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How to Perfect the Art of Media Pitching

by Penny C. Sansevieri
Bowker | Tue Oct 31, 2017

With the media’s attention becoming more and more difficult to capture, it’s more important now than ever to create the perfect pitch. And it’s a bit of an art form. Why, because especially with national media, but also with regional media, and even bloggers, it’s important that each aspect of your pitch be on point. Today, I’m writing to help you learn the art of the perfect pitch, and teach you some great practices to consider.

Inside Publishing

Marketing & Publicity

Read more about How to Perfect the Art of Media Pitching

Inside Publishing

Stop Doubling Down on a Failing Strategy

Update Your Marketing to the 21st Century

How to Find New Places to Sell Your Books

How to Perfect the Art of Media Pitching

Pages

Getting Started

Create a Culture of Quality in Your Publishing Company

FAQs about ISBNs

How to Write a Business Plan as Narrative (Part 2 of 2)

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Do You Have the Write Stuff?