Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

Marketing from the Customers’ Perspective

by Brian Jud
Bowker | Tue Feb 6, 2018

Nothing happens until something is sold. That has been the call to action for generations of salespeople. Every day independent publishers make marketing decisions that are designed to facilitate the sales process. We publish books, distribute, price and promote them to entice people to buy them so that we make a profit.

However, the book-buying public looks at the process differently. According to our potential customers, nothing is sold until someone buys something. From their perspective, books are not sold, they are bought -- and publishers could make more money if they made it easier for people to buy. Consumers are looking for worthwhile information that is easily accessible, priced properly, and that they understand will help them.

Inside Publishing

Marketing & Publicity

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Marketing vs. Editing vs. Writing: The Delicate Balance of the Self-Publisher

by AC de Fombelle
Bowker | Thu Feb 1, 2018

Life is all about balance. The balance between your personal and professional commitments; between heart and mind; between activity and rest. A perfect life is one in perfect equilibrium. In self publishing, the tricky balance is between writing, editing and marketing. Three necessary activities for a successful publishing project.

Photo by Thought Catalog on Unsplash

Inside Publishing

Writing

Editing

Marketing & Publicity

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A Meeting of the Minds

by Brian Jud
Bowker | Tue Jan 23, 2018

What do you need to succeed in book publishing? Your first thought may be money, particularly OPM -- Other People's Money. However, that is not as critical as you may think. Money will come when you do everything else right. The most important attributes that lead to success cannot be purchased. Here are the Top 10 “Must Haves” for success in book publishing:

Information	Skills
Contacts	Plans
Ideas	Accountability
Feedback	Camaraderie
Support	Resources

Inside Publishing

Marketing & Publicity

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The New Edition of The Hot Sheet

by Richard Smith
Bowker | Tue Jan 16, 2018

The Hot Sheet

If you’re an author and want to stay on top of the important issues in the world of publishing — issues that affect you — you need The Hot Sheet.

With all the chatter out there, it will help you sort through the noise with stories that focus on relevant topics from across the publishing spectrum. From author success stories to key industry statistics, you’ll find what you need to know in The Hot Sheet.

In the latest edition of The Hot Sheet:

Inside Publishing

News & Resources

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Inside Publishing

Marketing from the Customers’ Perspective

Marketing vs. Editing vs. Writing: The Delicate Balance of the Self-Publisher

A Meeting of the Minds

The New Edition of The Hot Sheet

Pages

Getting Started

Create a Culture of Quality in Your Publishing Company

FAQs about ISBNs

How to Write a Business Plan as Narrative (Part 2 of 2)

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Do You Have the Write Stuff?