Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

A New Way to Generate More Ideas

by Brian Jud
Bowker | Tue Dec 4, 2018

If you want to sell more books in a crowded field, they need to stand out in a positive way. In their effort to rise above the competition, authors conduct innovation sessions to think outside the box, brainstorming for the best creative strategy. This can put undue pressure on them to come up with the one best idea. In most cases, that burden will reduce creativity.

However, innovation is still required for your books to get noticed. If you reduce the anxiety to find the best way to become more noticeable, your creative sessions can be more effective. These three steps to creative problem solving can help you do that: 1) Intention, 2) Attention, 3) No Tension. Define the problem, gather information, then relax and let ideas come to you.

Inside Publishing

Marketing & Publicity

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The Benefits of Selling at Local Events

by Brian Jud
Bowker | Tue Nov 27, 2018

Selling books at local events such as craft fairs, gift shows and Holiday celebrations can help you make some money as it provides additional benefits. Here are several reasons you might want to attend these events.

• You can sell personally autographed books on a non-returnable basis at full price

• If you sell 50 books, each at $14.95, you will take home about $750 for the day

• You may find the networking beneficial. I know of people who made contacts at local events that led to large-quantity corporate sales and media appearances

• Get increased exposure. Some events expect 5,000 or more attendees

• Display your books with other authors to share the costs and have a fun time

• Regular sales at local events give you a rewarding sense of momentum and activity while working toward long-term, larger sales.

Inside Publishing

Marketing & Publicity

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The POD Process Explained in 8 Simple Steps

by Julie-Ann Harper
Bowker | Tue Nov 20, 2018

Many authors and self-publishers would have come across the term ‘print on demand (POD)’ during the course of publishing, but there may be some confusion around what the term means exactly. How does POD work? How does it differ from other kinds of publishing or printing? And most importantly, should you do it? Self-publishing expert and founder of Pick-a-WooWoo Publishing Group, Julie-Ann Harper, gives us a breakdown of the terms used, the processes involved and the benefits of POD.

What is print on demand?

Inside Publishing

Design & Production

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7 Tips for Great Book Covers

by Ebony McKenna
Bowker | Tue Nov 13, 2018

As much as we try to rise above it all and not be judgmental, we really do judge books by their covers. With thousands of English-language books published every month, competition is fierce — your book needs an amazing cover to compete for readers’ money and time.

Here are some tips for finding a great designer so that your cover can outshine (or out-gloss or out-matte) the competition.

Inside Publishing

Design & Production

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Inside Publishing

A New Way to Generate More Ideas

The Benefits of Selling at Local Events

The POD Process Explained in 8 Simple Steps

7 Tips for Great Book Covers

Pages

Getting Started

Create a Culture of Quality in Your Publishing Company

FAQs about ISBNs

How to Write a Business Plan as Narrative (Part 2 of 2)

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Do You Have the Write Stuff?