Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

Now — in The Hot Sheet

by Richard Smith
Bowker | Tue Feb 21, 2017

The Hot Sheet

If you’re an author and want to stay on top of the important issues in the world of publishing — issues that affect you — you need The Hot Sheet.

With all the chatter out there, it will help you sort through the noise with stories that focus on relevant topics from across the publishing spectrum. From author success stories to key industry statistics, you’ll find what you need to know in The Hot Sheet. Click here to Subscribe to The Hot Sheet!

The Hot Sheet, just back from a big week at AWP (the Association of Writers and Writing Programs) in Washington, has a host of issues for its subscriber-authors from the publishing industry — a busy winter!

Here's the Table of Contents:

Inside Publishing

News & Resources

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Live Webinar: How to Sell 1000 Books Within a Month of Launch

by Miral Sattar
Bowker | Wed Feb 15, 2017

Do you feel like your book is getting lost in the millions of titles currently for sale on Amazon? There’s a lot of competition for readers’ attention and that will only get more difficult as more authors embrace the freedom of self-publishing.

Did you know that you can laser focus your marketing efforts and sell thousands of books within a month of launch with virtually no email list, no Facebook friends, and no Twitter followers.

In our next LIVE ONLINE WEBINAR on Thursday, February 23rd at 12pm, Karen Dimmick will outline how she sold 1000 books and got 43 reviews within a month of launch, with an initial email list of just seven people. Karen Dimmick is co-founder of Bookthority, the host of The Book Marketing Summit, and the co-author of the international bestselling book 47 Mind Hacks for Writers. Here's what you’ll learn:

Inside Publishing

Marketing & Publicity

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How Great Book Descriptions Can Help Sell More Books

by Penny C. Sansevieri
Bowker | Wed Feb 15, 2017

Regardless of the site you’re using to sell your books, book descriptions are more important to sales than most authors realize. Many times I’ll see blocks of text pulled from the back of the book and while, in theory, that’s not a bad idea, you’ll want to make sure that your book description is powerful, and keep an eye on formatting – things like spacing, bulleting, and bolding.

Since my largest focus is on Amazon, this article is going to focus on how to maximize your book description efforts specifically on that e-tailer, but you’ll likely find many of the ideas relate to other e-tailers as well.

Inside Publishing

Marketing & Publicity

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The New Way to Market Books

by Brian Jud
Bowker | Wed Feb 8, 2017

The traditional path for selling books is changing. There are more books available to fewer readers every year. Bookstore shelves are crowded with undifferentiated books viewed as commodity items, and shoppers increasingly base their purchasing decisions on price. Yet prices are increasing, not because of greater value to the reader, but because of increased costs partially due to shorter print runs.

Unfortunately, publishers continue to produce more books to sell through bookstores even though competing in this environment is increasingly less profitable. However, there is a real opportunity to create new sales in uncontested market space among non-retail buyers in corporations, associations, schools and the military.

Inside Publishing

Marketing & Publicity

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Inside Publishing

Now — in The Hot Sheet

Live Webinar: How to Sell 1000 Books Within a Month of Launch

How Great Book Descriptions Can Help Sell More Books

The New Way to Market Books

Pages

Getting Started

Create a Culture of Quality in Your Publishing Company

FAQs about ISBNs

How to Write a Business Plan as Narrative (Part 2 of 2)

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Do You Have the Write Stuff?