Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

How Strategic Creativity Can Increase Your Sales

by Brian Jud
Bowker | Tue Apr 23, 2019

Book publishers exhibit a unique balance of strategic thinking and creativity — to a point. They sporadically apply innovation to all the tasks that must be done to get a book published (editing, internal layout, cover design and pricing). But this dance with originality usually ends with delivery of the first printing. Authors — working with their publishers — are more likely to reach large-scale success by applying strategy and creativity to the post-production tasks of distribution and promotion of their books.

The typical distribution actions are to get the book lodged on Amazon.com and arrange distribution through bookstores and to libraries. Promotion is usually limited to social media, social networking and reviews. Nothing accomplished to this point has served to differentiate the product from the other 1,000,000-plus books published last year. The result? Poor sales.

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Marketing & Publicity

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Why You Need a Reader Profile to Sell More Books

by Penny C. Sansevieri
Bowker | Tue Apr 16, 2019

Everyone going into business should do market research. Authors are no different and should be sure to devote time to building a reader profile. Knowing your reader will help you decide what strategies are best for you to use as you market your book.

While it may sound technical, this step is critical to your success as an author. The reality is that your book is not for everyone. Nor is it for “all women with hopes and dreams.”

You have to be realistic. Inspiration and visions are important, but if what you want to do is sell books, then you cannot afford to skip reader profiles. They will show you how to find the right people, and through which channels.

Here are some of the key primary benefits of creating reader profiles.

People are complex.

Your potential buyers have limited free time, just like you.

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Marketing & Publicity

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Customize Your Pitch to Each Catcher

by Brian Jud
Bowker | Tue Apr 9, 2019

Whether you are cooking a meal, planning a vacation or making a sales presentation, it is the preparation that determines the relative success of the outcome. The more time you put into preparing your sales presentation — what you will say and how you will say it — the more likely it is that you will get the order.

Your presentation to a corporate buyer, media producer or book distributor is not about your book, it is about how your content can solve your prospects’ problems. The corporate buyer wants to increase sales. The producer wants a good show for the audience, and a distributor wants to keep the pipeline to retailers full and flowing.

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Marketing & Publicity

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Get More Business from Existing Customers

by Brian Jud
Bowker | Tue Apr 2, 2019

Selling books to corporate buyers in large, non-returnable quantities is a profitable way to build your publishing business. As an added benefit, satisfied buyers can place blanket (recurring) orders for future, planned deliveries. These are even more profitable since it is easier and less expensive to sell to existing customers than it is to find new ones.

Nurturing recurring revenue with one customer is different from getting the initial order. These buyers need to be reminded of the benefits of your content — at the point in time they are about to make a new buying decision. If you contact them on a regular basis, your chances of a positive reception are improved.

Inside Publishing

Marketing & Publicity

Read more about Get More Business from Existing Customers

Inside Publishing

How Strategic Creativity Can Increase Your Sales

Why You Need a Reader Profile to Sell More Books

Customize Your Pitch to Each Catcher

Get More Business from Existing Customers

Pages

Getting Started

Create a Culture of Quality in Your Publishing Company

FAQs about ISBNs

How to Write a Business Plan as Narrative (Part 2 of 2)

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Do You Have the Write Stuff?