Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

Ways to Get Book Reviews: The Power of Recommendation

by Penny C. Sansevieri
Bowker | Tue Jun 11, 2019

Personal recommendations account for 95% of all book sales. That’s a powerful statement, and it really speaks to the fact that people like what other people like. So, when authors ask me if book reviews are still a great way to sell a book, I always say 'yes' because great book reviews really tap into the power of the personal recommendation. Which brings us to the inevitable — how to get book reviews?

The challenge that authors seeking to get book reviews face is two-fold. First, with more than 4,500 books published on a daily basis, getting those reviews is increasingly competitive. And second, pursuing book reviews can be time-consuming. With this in mind, I'm going to break down the strategy behind choosing the kinds of reviews you should go after, and those you should maybe not put much effort into.

Should Authors Pay to Get Book Reviews?

Inside Publishing

Marketing & Publicity

Read more about Ways to Get Book Reviews: The Power of Recommendation

Creative Social Media Ideas for Effective Book Marketing

by Penny C. Sansevieri
Bowker | Tue Jun 4, 2019

Spending lots of time on social media may not result in a huge amount of book marketing success. It’s easy to go down the rabbit hole. By this, I mean that you can spend a lot of time on social networks without reaping any results that are particularly worthwhile. To help turn this around, I'm going to share some of my favorite creative social media ideas, that will optimize your efforts.

You can work smarter and more effectively on social media by following strategies that almost guarantee engagement, which in turn will help you build both your brand and your network.

It’s simply good book promotion, and it’s the kind of advice you should expect from a good book marketing company.

With that in mind, here are my top social media ideas for successfully marketing your book that will help you engage smarter.

Run Social Media Ads

Inside Publishing

Marketing & Publicity

Read more about Creative Social Media Ideas for Effective Book Marketing

Book Metadata Translation: The Incredible Impact of This One Step on International Book Sales

by Ulatus
Bowker | Tue May 28, 2019

Metadata

As a publisher or an author looking to build an international audience for your books, metadata plays an incredibly important role in making your publications discoverable. Imagine you have a book catering to a fairly niche genre – say non-fiction space colonization. When entered as metadata, you expect it to help your book rank uniformly, internationally. But sales refuse to pick up. As it turns out, your book is not easily discoverable by key search engines in that market – say Baidu in China – because it promotes Chinese language metadata over English metadata. Potential readers may well have an appetite for this subject and are even selecting other titles similar to yours. Your book’s missed out because they just can’t find it.

Inside Publishing

Marketing & Publicity

Read more about Book Metadata Translation: The Incredible Impact of This One Step on International Book Sales

Who Says Rhyme Doesn’t Pay?

by Brian Jud
Bowker | Tue May 21, 2019

Many poets believe selling their poetry is as hard as, well, selling poetry. But if you look beyond the bookstore you can find many sales opportunities. The information below provides ideas and examples of potential segments that could be lucrative for you. This information is meant to get you started, to give poets some hope that their craft can be profitable.

Target Readers

Inside Publishing

Marketing & Publicity

Read more about Who Says Rhyme Doesn’t Pay?

Inside Publishing

Ways to Get Book Reviews: The Power of Recommendation

Creative Social Media Ideas for Effective Book Marketing

Book Metadata Translation: The Incredible Impact of This One Step on International Book Sales

Who Says Rhyme Doesn’t Pay?

Pages

Getting Started

Create a Culture of Quality in Your Publishing Company

FAQs about ISBNs

How to Write a Business Plan as Narrative (Part 2 of 2)

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Do You Have the Write Stuff?