Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

How to Work With a Book Marketing Consultant

by Brian Jud
Bowker | Tue Oct 6, 2020

Over the past 30 years I have been an author, publisher and book-marketing consultant. During that time, I have learned a valuable lesson: a mistake may be the costliest part of the publishing process. If you work well with a knowledgeable, competent book publishing/marketing consultant, you can minimize — or hopefully eliminate — costly errors. Here are some things to consider when choosing and working with an advisor.

• Seek people who are recognized leaders in their specialty. Ask members of your local publishing group or Facebook friends for their recommendations and/or experiences with the consultants you are evaluating. If you get a negative response, do not automatically eliminate the potential consultant. The client may not have properly implemented the consultant’s good advice with poor results.

Inside Publishing

Marketing & Publicity

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How Tos for Holiday Book Sales: Start Now!

by Penny C. Sansevieri
Bowker | Tue Sep 29, 2020

Even during a pandemic, we can be sure of one thing: the holidays will be here before you know it! Now that kids are back in school (either virtually and/or in person), authors looking to boost book sales should clear their desks, pull out calendars and favorite planning tools, and get down to business.

In addition to Christmas, a few of the dates you may want to note include Diwali, Hanukkah, Kwanzaa, and Three Kings Day. All of these holidays can have a gift-giving component in some families — and books are always a perfect gift! All too often, authors seek out my company in November, hoping to use the holiday shopping season to promote a book. But November is too late. A successful holiday sales season takes weeks of planning and preparation. Any retailer will agree with me here.

Inside Publishing

Marketing & Publicity

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What You'll Find in the Latest Edition of The Hot Sheet

by Richard Smith
Bowker | Thu Sep 17, 2020

If you’re an author and want to stay on top of the important issues in the world of publishing — issues that affect you — you need The Hot Sheet.

With all the chatter out there, it will help you sort through the noise with stories that focus on relevant topics from across the publishing spectrum. From author success stories to key industry statistics, you’ll find what you need to know in The Hot Sheet. In this issue:

Inside Publishing

News & Resources

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How to Manage Your Web Presence as an Indie Author

by Penny C. Sansevieri
Bowker | Tue Sep 15, 2020

When you think of top brands, you probably think of companies like Starbucks and McDonald’s, right? You see them everywhere, and you can plan on a similar experience at every building with golden arches or a green siren.

Stores like this have two things mastered: real estate and exposure. They go hand in hand. Their presence is something you can bank on. The more you see them, the more it reinforces your decision to shop there. And possibly, your loyalty.

And as an indie author, the same is true for your book marketing and your web presence. The more places you show up, the more likely your potential buyers are to find you. So, let’s take a look at your options and some top strategies for maximizing your presence.

Author Website

Inside Publishing

Marketing & Publicity

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Inside Publishing

How to Work With a Book Marketing Consultant

How Tos for Holiday Book Sales: Start Now!

What You'll Find in the Latest Edition of The Hot Sheet

How to Manage Your Web Presence as an Indie Author

Pages

Getting Started

Create a Culture of Quality in Your Publishing Company

FAQs about ISBNs

How to Write a Business Plan as Narrative (Part 2 of 2)

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Do You Have the Write Stuff?