Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

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by Richard Smith
Bowker | Wed Jul 17, 2019

LIVE Webinar for authors!

Knowing your writing style and genre is the first step in creating an effective promotion strategy for your book. ScoreIt™ instantly identifies the best-selling authors and genres that match your writing style.

Register for this FREE webinar to learn how ScoreIt! can help you reach new readers and sell more books

Book discovery is the biggest challenge in the world of book publishing and ScoreIt!™ helps you solve this dilemma. With the information and links contained in the ScoreIt!™ report, you can begin the journey to more effective book marketing. Get your book discovered and sold with ScoreIt!.

Inside Publishing

Marketing & Publicity

Read more about Register for FREE Live Webinar and see how ScoreIt! helps you discover which best-selling authors you write like!

Marketing Planning for First-Time Authors

by Brian Jud
Bowker | Tue Jul 16, 2019

Although this is the time to plan your marketing activities for the second half of 2019, some authors and publishers avoid planning in general because they do not know how to do it. Those who do know typically use a conventional, platform-based marketing plan that builds upon previous experience, with goals described as an increase over last year’s achievements. Planners know what did and did not work in the past, so their lists of strategies and actions are based on that familiarity.

First-time authors have no history of marketing their books, and there is a high ratio of assumption to knowledge. In their haste to do something, they often “wing it.” Their actions typically turn out to be wrong because the neophyte author does not sufficiently understand the publishing business.

Inside Publishing

Marketing & Publicity

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Create Multiple Sources of Revenue

by Brian Jud
Bowker | Tue Jun 18, 2019

It is difficult to make a living as an independent publisher if you view yourself as a purveyor of books through bookstores. When asked, “What do you do for a living?” you may respond, “I’m an author.” This is usually followed with, “But what do you do to earn money?” However, if you reply, “I’m a publishing professional,” you are usually received with nodding understanding. The difference is as enormous as it is subtle. A publishing professional runs a business, relying on multiple streams of revenue for maximum income.

Relying exclusively on book sales can limit your income. This wall could be reached because of seasonal demand for your content, or your reliance on sales only through bookstores – bricks and clicks. You may have a small target market, inadequate planning or insufficient funds for promotion. The list goes on, but the fact remains that a variety of circumstances can conspire to limit the sale of your books, and subsequently your income.

Inside Publishing

Marketing & Publicity

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Ways to Get Book Reviews: The Power of Recommendation

by Penny C. Sansevieri
Bowker | Tue Jun 11, 2019

Personal recommendations account for 95% of all book sales. That’s a powerful statement, and it really speaks to the fact that people like what other people like. So, when authors ask me if book reviews are still a great way to sell a book, I always say 'yes' because great book reviews really tap into the power of the personal recommendation. Which brings us to the inevitable — how to get book reviews?

The challenge that authors seeking to get book reviews face is two-fold. First, with more than 4,500 books published on a daily basis, getting those reviews is increasingly competitive. And second, pursuing book reviews can be time-consuming. With this in mind, I'm going to break down the strategy behind choosing the kinds of reviews you should go after, and those you should maybe not put much effort into.

Should Authors Pay to Get Book Reviews?

Inside Publishing

Marketing & Publicity

Read more about Ways to Get Book Reviews: The Power of Recommendation

Inside Publishing

Register for FREE Live Webinar and see how ScoreIt! helps you discover which best-selling authors you write like!

Marketing Planning for First-Time Authors

Create Multiple Sources of Revenue

Ways to Get Book Reviews: The Power of Recommendation

Pages

Getting Started

Create a Culture of Quality in Your Publishing Company

FAQs about ISBNs

How to Write a Business Plan as Narrative (Part 2 of 2)

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Do You Have the Write Stuff?