Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

Goals are Worthless…

by Brian Jud
Bowker | Tue Jul 5, 2022

Goals are the foundation of a solid marketing plan. They provide a target at which to aim, the standard against which you can gauge your company’s progress. They divide your vision statement into manageable steps and provide a path to its realization. And written goals provide a means for looking back to see how far you have come.

If all these benefits of setting goals are true, how can goals be of no value? Goal setting is a tool, and like any other tool it is useless if used incorrectly. However, goals are worthless unless they are…

Inside Publishing

Marketing & Publicity

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Are You Your Worst Book-Marketing Problem?

by Brian Jud
Bowker | Tue Jun 21, 2022

The biggest obstacles to book-selling success can be the authors or publishers themselves. Emotions such as fear, doubt, regret, and frustration, which are typical when trying something new, can too easily stall or destroy an effort to make large-quantity sales to non-bookstore buyers.

People struggle to manage self-imposed hurdles like these when it comes to making the leap from thinking about what you want to do and actually doing it. As Erma Bombeck said, “It takes a lot of courage to show your dream to someone else.”

Inside Publishing

Marketing & Publicity

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Book Marketing Strategies to Improve Your Website Performance

by Penny C. Sansevieri
Bowker | Tue Jun 7, 2022

I talk a lot about book covers and other book marketing strategies on this blog, but one thing we don’t spend enough time on are author websites. And they are crucially important to an author’s success, but to be clear, I don’t mean that you have to have a website that’s big and elaborate. In fact, sometimes the simplest websites are the best! The type of website you have, and therefore the book marketing strategies you use, really depends on your goals.

Websites, like book covers, rely solely on first impressions – and readers (potential buyers) instantly know a good book cover from a bad one, and a good website from a bad one, and with all the competition out there, you won’t get a second chance. So let’s go through a list of must-haves first, before we dig into more:

Inside Publishing

Marketing & Publicity

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Keep Up with the Latest in Publishing with The Hot Sheet Newsletter

by Richard Smith
Bowker | Tue May 31, 2022

If you’re an author and want to stay on top of the important issues in the world of publishing — issues that affect you — you need The Hot Sheet.

With all the chatter out there, it will help you sort through the noise with stories that focus on relevant topics from across the publishing spectrum. From author success stories to key industry statistics, you’ll find what you need to know in The Hot Sheet. Among the most important insights in this issue:

Inside Publishing

News & Resources

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Inside Publishing

Goals are Worthless…

Are You Your Worst Book-Marketing Problem?

Book Marketing Strategies to Improve Your Website Performance

Keep Up with the Latest in Publishing with The Hot Sheet Newsletter

Pages

Getting Started

Create a Culture of Quality in Your Publishing Company

How to Write a Business Plan as Narrative (Part 2 of 2)

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Do You Have the Write Stuff?

Today's Great American Novel (Part 2 of 2)