Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

A Guide to Book Marketing Timelines

by Penny C. Sansevieri
Bowker | Tue Apr 14, 2020

During author coaching calls, we almost always discuss marketing timelines, and when each author should actually start promoting their title. Although it’s good advice to start early, it’s important to understand that early can be relative based on each author’s circumstances.

Marketing Timelines Are Not 'One-Size-Fits-All'

The reality is that most “start marketing your book early” warnings come from people involved in traditional publishing. For example, if you’re with a major publisher and are planning to release your book in the fall, they’ll need to pitch it to bookstores in March. This means that you will need to have ARCs (advanced review copies) early in the year in order to meet retailers’ schedules, especially considering how busy the Fall season typically is.

Inside Publishing

Marketing & Publicity

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In the Latest Edition of The Hot Sheet...

by Richard Smith
Bowker | Thu Apr 2, 2020

Inside Publishing

News & Resources

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What is Non-Trade Marketing?

by Brian Jud
Bowker | Tue Mar 24, 2020

Publishers typically have a reasonable number of books on hand and may become frustrated when sales slow and they have no way to get rid of them. It is a scenario that can shatter dreams of selling large quantities of books through bookstores. If you find yourself in a similar situation, however, there is hope. You can sell your books to new buyers in non-trade markets at any stage of a book’s life cycle.

Hesitation in pursuing new sources of revenue in non-trade markets is typically caused by the thought that bookstores are the only places to sell books, and also by not knowing where or how to find new buyers in new markets. Selling to non-trade markets is not that different from selling to bookstores, particularly in the non-trade retail sector, which includes mass merchandisers and specialty shops.

Inside Publishing

Marketing & Publicity

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Register for a FREE Live Webinar and see how ScoreIt! helps you discover which best-selling authors you write like!

by Richard Smith
Bowker | Tue Mar 10, 2020

LIVE Webinar for authors!

ScoreIt! Webinar

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Book discovery is the biggest challenge in the world of book publishing and ScoreIt!™ helps you solve this dilemma. With the information and links contained in the ScoreIt!™ report, you can begin the journey to more effective book marketing. Get your book discovered and sold with ScoreIt!.

Here's what you’ll learn at the webinar on Thursday, March 12, 1:00 – 2:00 PM ET

Inside Publishing

Marketing & Publicity

Read more about Register for a FREE Live Webinar and see how ScoreIt! helps you discover which best-selling authors you write like!

Inside Publishing

A Guide to Book Marketing Timelines

In the Latest Edition of The Hot Sheet...

What is Non-Trade Marketing?

Register for a FREE Live Webinar and see how ScoreIt! helps you discover which best-selling authors you write like!

Pages

Getting Started

Create a Culture of Quality in Your Publishing Company

FAQs about ISBNs

How to Write a Business Plan as Narrative (Part 2 of 2)

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Do You Have the Write Stuff?