Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

New Rules for Planning

by Brian Jud
Bowker | Wed May 24, 2017

Many independent publishers think of the word plan as a document beginning with your mission statement followed by an analysis of your business and a description of your markets, competition, strategies and tactics. Strictly speaking, that is correct. However, there is another approach to planning if your goal is to create a functional device to help you succeed.

Instead of creating a sequential plan as advocated in traditional marketing practice, simply create a set of rules under which you will operate. This approach does not consider the word plan as a noun -- a ponderous text usually valued in terms of its weight -- but as a verb, a process. The result is a description of how to proceed under various conditions, a set of policies that establish the parameters within which you will operate your business.

Inside Publishing

Marketing & Publicity

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Marketing Strategy Rules

by Brian Jud
Bowker | Tue May 16, 2017

Did you ever think about taking a long trip? If so, you probably thought about how you would get to your destination, perhaps traveling by car, plane, train or bus. Then you planned where to stay each night, what to pack and how much it would all cost. Finally, you made a checklist so you didn’t forget to do anything and spend your money wisely.

That is the same process you can use to plan your book-marketing activities. First you think about what you are going to do, analyzing alternatives. You choose those that will maximize results, write a plan as a reminder to perform each action in the proper sequence, at the right time and within your budget.

Inside Publishing

Marketing & Publicity

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Six Traps to Avoid When Negotiating Large-Quantity Book Sales – Part 6

by Brian Jud
Bowker | Tue May 9, 2017

This is the sixth and final article in a series.

This completes my series of blog postings about the top negotiating traps in which you could unknowingly find yourself when dealing with a corporate buyer. Here is the sixth trap to avoid.

Negotiating Trap #6: Neglecting your BATNA (Best Alternative To a Negotiated Agreement)

Closing the order for a large-quantity sale of your books should not be your objective. Your goal should be to close an order that is in everyone’s best interests – especially yours. Your Best Alternative To a Negotiated Agreement (BATNA) is an alternative opportunity that could be better than the one in front of you.

Inside Publishing

Marketing & Publicity

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Six Traps to Avoid When Negotiating Large-Quantity Book Sales – Part 5

by Brian Jud
Bowker | Tue May 2, 2017

This is the fifth article in a series.

This continues my series of blog postings about the top negotiating traps in which you could unknowingly find yourself when dealing with a corporate buyer. Here is the fifth trap to avoid.

Negotiating Trap #5: Trying to Speed Things Up

The process for selling large quantities of your books to corporate buyers sometimes takes on a life of its own, moving ahead at a pace that is usually slower than you want. Do not force the process to move faster. Allow it to unfold without making unnecessary concessions – or trying to force unwanted terms on your prospects -- to move it ahead.

Inside Publishing

Marketing & Publicity

Read more about Six Traps to Avoid When Negotiating Large-Quantity Book Sales – Part 5

Inside Publishing

New Rules for Planning

Marketing Strategy Rules

Six Traps to Avoid When Negotiating Large-Quantity Book Sales – Part 6

Six Traps to Avoid When Negotiating Large-Quantity Book Sales – Part 5

Pages

Getting Started

Create a Culture of Quality in Your Publishing Company

FAQs about ISBNs

How to Write a Business Plan as Narrative (Part 2 of 2)

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Do You Have the Write Stuff?