Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

How to Double Blogger Requests for your Book

by Penny C. Sansevieri
Bowker | Wed Jun 7, 2017

You probably have found lots of discourse on the publishing industry that boils down to one thing – it’s hopping. We certainly talk about it a lot, what with more than 4,500 books published every day. That said, book bloggers are still reviewing and promoting books – and some books still generate a lot of buzz. If you haven’t tapped into the buzz yet – and want to know why, then we’ve written this article for you. Pitching bloggers, while not difficult, can be intimidating. Whether you don’t know how (and we’ll teach you), or you don’t like rejection, rest assured, book bloggers really do want to know about great books! So here are some of best practices for generating blogger interest!

Inside Publishing

Marketing & Publicity

Read more about How to Double Blogger Requests for your Book

New Edition of The Hot Sheet!

by Richard Smith
Bowker | Mon Jun 5, 2017

The Hot Sheet

If you’re an author and want to stay on top of the important issues in the world of publishing — issues that affect you — you need The Hot Sheet.

With all the chatter out there, it will help you sort through the noise with stories that focus on relevant topics from across the publishing spectrum. From author success stories to key industry statistics, you’ll find what you need to know in The Hot Sheet.

The latest edition of The Hot Sheet from Porter Anderson and Jane Friedman -- check out this special discount at Bowker! — looks at an anniversary coming right up: KU is turning 2 years old.

Inside Publishing

News & Resources

Read more about New Edition of The Hot Sheet!

Planning an Audio Book? Consider these 3 Things!

by Penny C. Sansevieri
Bowker | Tue May 30, 2017

EBooks are everywhere these days. In fact, they’re so prevalent, it’s often easy to forget the “other” way to read books – by listening to them. Audio book lovers are passionate about their books. When you talk with them, you’ll probably hear that most can’t recall the last time they actually read a book word for word. In fact, some people listen to as many as five audio books each month – this is particularly common in people who spend long periods of time on the road, like over-the-road truck drivers. And you’ll also find that audio book lovers have a wide variety of tastes, listening to anything from world history to self-help and fiction.

Read more about Planning an Audio Book? Consider these 3 Things!

New Rules for Planning

by Brian Jud
Bowker | Wed May 24, 2017

Many independent publishers think of the word plan as a document beginning with your mission statement followed by an analysis of your business and a description of your markets, competition, strategies and tactics. Strictly speaking, that is correct. However, there is another approach to planning if your goal is to create a functional device to help you succeed.

Instead of creating a sequential plan as advocated in traditional marketing practice, simply create a set of rules under which you will operate. This approach does not consider the word plan as a noun -- a ponderous text usually valued in terms of its weight -- but as a verb, a process. The result is a description of how to proceed under various conditions, a set of policies that establish the parameters within which you will operate your business.

Inside Publishing

Marketing & Publicity

Read more about New Rules for Planning

Inside Publishing

How to Double Blogger Requests for your Book

New Edition of The Hot Sheet!

Planning an Audio Book? Consider these 3 Things!

New Rules for Planning

Pages

Getting Started

Create a Culture of Quality in Your Publishing Company

FAQs about ISBNs

How to Write a Business Plan as Narrative (Part 2 of 2)

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Do You Have the Write Stuff?