Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

Why You Need a Reader Profile to Sell More Books

by Penny C. Sansevieri
Bowker | Tue Apr 16, 2019

Everyone going into business should do market research. Authors are no different and should be sure to devote time to building a reader profile. Knowing your reader will help you decide what strategies are best for you to use as you market your book.

While it may sound technical, this step is critical to your success as an author. The reality is that your book is not for everyone. Nor is it for “all women with hopes and dreams.”

You have to be realistic. Inspiration and visions are important, but if what you want to do is sell books, then you cannot afford to skip reader profiles. They will show you how to find the right people, and through which channels.

Here are some of the key primary benefits of creating reader profiles.

People are complex.

Your potential buyers have limited free time, just like you.

Inside Publishing

Marketing & Publicity

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Customize Your Pitch to Each Catcher

by Brian Jud
Bowker | Tue Apr 9, 2019

Whether you are cooking a meal, planning a vacation or making a sales presentation, it is the preparation that determines the relative success of the outcome. The more time you put into preparing your sales presentation — what you will say and how you will say it — the more likely it is that you will get the order.

Your presentation to a corporate buyer, media producer or book distributor is not about your book, it is about how your content can solve your prospects’ problems. The corporate buyer wants to increase sales. The producer wants a good show for the audience, and a distributor wants to keep the pipeline to retailers full and flowing.

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Get More Business from Existing Customers

by Brian Jud
Bowker | Tue Apr 2, 2019

Selling books to corporate buyers in large, non-returnable quantities is a profitable way to build your publishing business. As an added benefit, satisfied buyers can place blanket (recurring) orders for future, planned deliveries. These are even more profitable since it is easier and less expensive to sell to existing customers than it is to find new ones.

Nurturing recurring revenue with one customer is different from getting the initial order. These buyers need to be reminded of the benefits of your content — at the point in time they are about to make a new buying decision. If you contact them on a regular basis, your chances of a positive reception are improved.

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One For the Books — Why Companies Should Use Books as Promotional Products

by Brian Jud
Bowker | Tue Mar 26, 2019

For many years, corporate buyers have been purchasing coffee mugs, cameras, apparel, watches and other items to use as promotional items. These are tools used to increase sales, encourage buyers to remain loyal to a product or to change their loyalty from competitors. Until recently, there has been little awareness about using books to accomplish these goals. Therefore, you may have to first convince the buyers of the viability of using a book as a promotional tool.

There are many reasons why a book makes a versatile and profitable promotional product. Primarily, there millions of existing titles on an endless variety of topics, and if the appropriate title does not exist it can be created and customized. Below is a list of additional reasons why books are superior to many other promotional items.

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Marketing & Publicity

Read more about One For the Books — Why Companies Should Use Books as Promotional Products

Inside Publishing

Why You Need a Reader Profile to Sell More Books

Customize Your Pitch to Each Catcher

Get More Business from Existing Customers

One For the Books — Why Companies Should Use Books as Promotional Products

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Create a Culture of Quality in Your Publishing Company

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How to Write a Business Plan as Narrative (Part 2 of 2)

A Novel Planning Technique for Book Publishers (Part 1 of 2)

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