Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

Selling to Non-Bookstore Retailers

by Brian Jud
Bowker | Tue Aug 6, 2019

There are many non-bookstore, brick-and-mortar retailers through which you can sell your books. These include airport stores, supermarkets, gift shops, discount stores and others. Your current distributor may already be selling to them, so check with them before pursuing retailers on your own.

Otherwise, creating a retail-distribution channel is a good way to start your special-sales efforts because it is much like selling through bookstores. You work through distribution partners, the discount structure is similar, and books are displayed on shelves. Fiction usually outsells non-fiction in the retail setting. On the other hand, unsold books are returned, and you are paid in 90 - 120 days. Here are some things you can do to profit from selling through retailers.

Inside Publishing

Marketing & Publicity

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Register for FREE Live Webinar and see how ScoreIt! helps you discover which best-selling authors you write like!

by Richard Smith
Bowker | Wed Jul 17, 2019

LIVE Webinar for authors!

Knowing your writing style and genre is the first step in creating an effective promotion strategy for your book. ScoreIt™ instantly identifies the best-selling authors and genres that match your writing style.

Register for this FREE webinar to learn how ScoreIt! can help you reach new readers and sell more books

Book discovery is the biggest challenge in the world of book publishing and ScoreIt!™ helps you solve this dilemma. With the information and links contained in the ScoreIt!™ report, you can begin the journey to more effective book marketing. Get your book discovered and sold with ScoreIt!.

Inside Publishing

Marketing & Publicity

Read more about Register for FREE Live Webinar and see how ScoreIt! helps you discover which best-selling authors you write like!

Marketing Planning for First-Time Authors

by Brian Jud
Bowker | Tue Jul 16, 2019

Although this is the time to plan your marketing activities for the second half of 2019, some authors and publishers avoid planning in general because they do not know how to do it. Those who do know typically use a conventional, platform-based marketing plan that builds upon previous experience, with goals described as an increase over last year’s achievements. Planners know what did and did not work in the past, so their lists of strategies and actions are based on that familiarity.

First-time authors have no history of marketing their books, and there is a high ratio of assumption to knowledge. In their haste to do something, they often “wing it.” Their actions typically turn out to be wrong because the neophyte author does not sufficiently understand the publishing business.

Inside Publishing

Marketing & Publicity

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Create Multiple Sources of Revenue

by Brian Jud
Bowker | Tue Jun 18, 2019

It is difficult to make a living as an independent publisher if you view yourself as a purveyor of books through bookstores. When asked, “What do you do for a living?” you may respond, “I’m an author.” This is usually followed with, “But what do you do to earn money?” However, if you reply, “I’m a publishing professional,” you are usually received with nodding understanding. The difference is as enormous as it is subtle. A publishing professional runs a business, relying on multiple streams of revenue for maximum income.

Relying exclusively on book sales can limit your income. This wall could be reached because of seasonal demand for your content, or your reliance on sales only through bookstores – bricks and clicks. You may have a small target market, inadequate planning or insufficient funds for promotion. The list goes on, but the fact remains that a variety of circumstances can conspire to limit the sale of your books, and subsequently your income.

Inside Publishing

Marketing & Publicity

Read more about Create Multiple Sources of Revenue

Inside Publishing

Selling to Non-Bookstore Retailers

Register for FREE Live Webinar and see how ScoreIt! helps you discover which best-selling authors you write like!

Marketing Planning for First-Time Authors

Create Multiple Sources of Revenue

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Getting Started

Create a Culture of Quality in Your Publishing Company

FAQs about ISBNs

How to Write a Business Plan as Narrative (Part 2 of 2)

A Novel Planning Technique for Book Publishers (Part 1 of 2)

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