Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

Monkey Traps and Marketing

by Brian Jud
Bowker | Tue Jan 9, 2018

There is a unique way to trap monkeys in the islands of the South Seas. The natives drill a small hole in a coconut, hollow it out and fill it with rice. Once a monkey puts its hand in the coconut to get the food, it cannot remove its clenched fist. Refusing to let go of their prize, the monkeys are unable to escape.

Publishers can get caught in a similar trap if they become conditioned to avoid risks and persist in using strategies that were successful in the past, without evaluating whether they are still relevant today. Their grasp on a comfortable feeling of security yields the same sense of contentment the passengers on the Titanic experienced moments before it struck the iceberg.

Don't just do something, stand there!

Inside Publishing

Marketing & Publicity

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Sell More Books with “Method Acting”

by Penny C. Sansevieri
Bowker | Tue Jan 2, 2018

Do you know your audience?

If you’ve ever questioned whether or not what you’re doing is working, then the answer might not be yes.

It’s worth spending some time in your genre to become a fan and get to know what your audience is really looking for.

Although this may not seem like it will translate into sales, it’s the book marketing piece that can make or break your success as an author. Because writing the book is the easy part.

Method Acting

You may have heard of an acting technique known as “immersion” or “method acting.” The actor takes a role and runs with it in every aspect of their lives. In essence, they become the character.

Inside Publishing

Marketing & Publicity

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Stop Promoting and Start Communicating

by Brian Jud
Bowker | Tue Dec 12, 2017

Book marketers tell me they spend hours and significant sums of money promoting their books, but experience little results. They do not understand that the impact of promotion is not the number of press releases, emails and media appearances that they conduct. It is the lack of communication and engagement with the recipients. If they do not understand why they should buy your books, they won’t.

People are inundated daily with mass communications that are directed to a general audience. Your prospective buyers are busy, and will not read or listen to a message if they don’t think it will improve their circumstances in some way. Be more successful breaking through the clutter by first getting their attention, giving them some reason to learn more and then act.

Inside Publishing

Marketing & Publicity

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The Universal Pitfall

by AC de Fombelle
Bowker | Mon Dec 4, 2017

We all are disappointed when we miss an objective, but did we really do what was needed to reach it?

Working towards success is a bit like riding a bike. First, you need to get on the bike, preferably a good one. Actually, first, you’ll need to make sure your bike is ready to roll, adjust the saddle and lights, check the brakes, chain, and tires. Then, you get on the bike.

You’ll also need to pedal, and not too slow, otherwise you’ll just stay in the same spot and fall/fail miserably. You will then put your bike into the right gear depending on the difficulty. Get the wrong gear and you’ll overtire yourself for no reason; either using way too much energy on an easy road or struggling on steep paths. Finally, you’ll need to keep in mind where you are trying to go otherwise, all this effort will be for nothing. You’ll end up going in circles, backwards or in a totally useless direction.

Inside Publishing

Writing

Read more about The Universal Pitfall

Inside Publishing

Monkey Traps and Marketing

Sell More Books with “Method Acting”

Stop Promoting and Start Communicating

The Universal Pitfall

Pages

Getting Started

Create a Culture of Quality in Your Publishing Company

FAQs about ISBNs

How to Write a Business Plan as Narrative (Part 2 of 2)

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Do You Have the Write Stuff?