Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

Boost Your Backlist on Amazon for More Sales

by Penny C. Sansevieri
Bowker | Tue Jun 20, 2023

Everything matters on Amazon. Your reviews, your author page, and even your backlist matters. And Amazon is unforgiving for anything you overlook.

When working on a new project, you probably don’t want to think about promoting previous books, but it can help you now more than you think. In some ways, Amazon is almost like Google in terms of ranking, so don’t skip any details.

Amazon’s Relevancy Score

When I teach search engine optimization (SEO) classes, I often say if you want to hide a dead body, bury it on page five of Google search results because very few people go that far down the rabbit hole.

Inside Publishing

Marketing & Publicity

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What Is “Work-for-Hire” Under Copyright Law?

by Digi-Rights
Bowker | Tue Jun 13, 2023

CopyrightTips from experts* at CopyrightsNow.com

Definitions

"Work-for-hire" is a term used in U.S. copyright law to describe a situation where the person or entity that commissions or pays to create a copyrighted work is considered the owner of the copyright, rather than the person who created the work.

There are two main types of work-for-hire:

• Commissioned work: Work (i.e., text article, photos, illustrations, sound recording, etc.) specifically commissioned or ordered for use as a contribution to a collective work, such as a book, e-book, audio-book, article or periodical, or as a part of a motion picture or other audiovisual work, is considered a "work-for-hire" and the employer or commissioning party is considered the copyright owner.

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Rights

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How to Maximize Your Income (With Pricing Ideas You Probably Never Considered)

by Brian Jud
Bowker | Tue Jun 6, 2023

At what price should I sell my book?” This frequently posed question is like asking “How much does a car cost?” Book-pricing discussions typically focus on simple price setting: whether to charge $14.95 or $19.99. That myopic decision ignores the multitude of options for selling your information that can significantly increase your income.

Do not think of revenue as only from book sales, but from all the ways potential buyers can access your content. There are other vehicles to deliver your content and to generate revenue. Therefore, a more strategic and profitable question to ask is, “How can I maximize my revenue from all the products and services I offer — or could offer — to communicate my information?”

Inside Publishing

Marketing & Publicity

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Everything an Author Needs to Know About Reader Magnets

by Penny C. Sansevieri
Bowker | Tue May 30, 2023

You’ve probably joined your fair share of author mailing lists. Maybe you wanted to see what other authors were sending, or you’re a big fan, or you fell for a reader magnet.

A reader magnet is content that an author offers to readers for free in exchange for joining their mailing list or following on social media. It’s a win-win situation, and the author is actually providing value to the reader for the contact information.

But how do you create a good one, how do you use it, and what does it really even entail?

So Why Does a Reader Magnet Matter?

We often rely on social media to help us build relationships with readers, and while that can happen, it’s not ideal for all of your communication.

Inside Publishing

Marketing & Publicity

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Inside Publishing

Boost Your Backlist on Amazon for More Sales

What Is “Work-for-Hire” Under Copyright Law?

How to Maximize Your Income (With Pricing Ideas You Probably Never Considered)

Everything an Author Needs to Know About Reader Magnets

Pages

Getting Started

Create a Culture of Quality in Your Publishing Company

How to Write a Business Plan as Narrative (Part 2 of 2)

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Do You Have the Write Stuff?

Today's Great American Novel (Part 2 of 2)