Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

What You Will Find in the Latest Edition of The Hot Sheet...

by Richard Smith
Bowker | Tue Mar 10, 2020

If you’re an author and want to stay on top of the important issues in the world of publishing — issues that affect you — you need The Hot Sheet.

With all the chatter out there, it will help you sort through the noise with stories that focus on relevant topics from across the publishing spectrum. From author success stories to key industry statistics, you’ll find what you need to know in The Hot Sheet.

Inside Publishing

News & Resources

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Why Authors Need A Voice Search Strategy

by Miral Sattar
Bowker | Tue Mar 3, 2020

Voice Search

Siri, where’s my book?

With the revolution of blogging, podcasts and internet marketing, something fascinating has happened to writing — and that is the switch from conventional writing standards to ‘conversational writing.’

By not preparing for this type of ‘conversational writing’ authors and publishers stand to lose millions this year.

Conversational writing is based on the way we speak and the way we ask questions to each other.

Below is an example of the difference between VOICE SEARCH and a regular WEB SEARCH.

Inside Publishing

Marketing & Publicity

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How to Reach Your Sales Goal This Year

by Brian Jud
Bowker | Tue Feb 18, 2020

If your 2020 New Year’s resolution was to “lose weight,” you already reached it if you lost even one pound. If your goal is to sell more books than last year, one more book sold will accomplish that. In both cases, your intention was probably to do more. These resolutions demonstrate the importance of writing specific, measurable goals, and then having a plan in place to reach them. How much weight do you intend to lose? How many books do you intend to sell this year? How will you do it? Be precise, and you are likely to do what you really want to achieve.

Once you have set your goal for how many books to sell this year, act on these recommendations to make you more likely to reach them:

Inside Publishing

Marketing & Publicity

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Eight Ways to Write More Persuasive Marketing Copy

by Brian Jud
Bowker | Tue Feb 4, 2020

Each year the average person sends about 40,000 words by email. For reference, that’s nearly equivalent to the word count of The Great Gatsby. Are your words effective in persuading people to buy your books? If not, keep reading.

Do you think people actually read all the information in your email, in your press releases, or on your website? Think again. Most people do not read your marketing copy word for word, but quickly scan the page looking for information that is helpful and important to them.

People look at your promotional copy with an expectation of some possible benefit for continuing to read. They rarely study your text word-for-word. Instead, they scan the page, looking for words that are pertinent to their needs. A recent study found that 79 percent of test users scanned any new page they came across; only 16 percent read word-for-word.

Inside Publishing

Marketing & Publicity

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Inside Publishing

What You Will Find in the Latest Edition of The Hot Sheet...

Why Authors Need A Voice Search Strategy

How to Reach Your Sales Goal This Year

Eight Ways to Write More Persuasive Marketing Copy

Pages

Getting Started

Create a Culture of Quality in Your Publishing Company

FAQs about ISBNs

How to Write a Business Plan as Narrative (Part 2 of 2)

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Do You Have the Write Stuff?