Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

One For the Books — Why Companies Should Use Books as Promotional Products

by Brian Jud
Bowker | Tue Mar 26, 2019

For many years, corporate buyers have been purchasing coffee mugs, cameras, apparel, watches and other items to use as promotional items. These are tools used to increase sales, encourage buyers to remain loyal to a product or to change their loyalty from competitors. Until recently, there has been little awareness about using books to accomplish these goals. Therefore, you may have to first convince the buyers of the viability of using a book as a promotional tool.

There are many reasons why a book makes a versatile and profitable promotional product. Primarily, there millions of existing titles on an endless variety of topics, and if the appropriate title does not exist it can be created and customized. Below is a list of additional reasons why books are superior to many other promotional items.

Inside Publishing

Marketing & Publicity

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A Quick Way to Publish Better Books

by Brian Jud
Bowker | Tue Mar 19, 2019

Have you ever done something and later regretted having done it? Or wished you could change part of what you did? There is a way you can minimize mistakes in producing and marketing your books. And this one simple step can help you become more profitable. It is not difficult and can even be done for free.

The one step is test marketing – asking people to comment on your title, cover design, page layout, one-sheet, piece of selling literature, or even a sales presentation. If you experiment beforehand with different ways of accomplishing a task, you can reduce errors and make the result more productive in generating revenue.

Inside Publishing

Marketing & Publicity

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Storyrocket: Pitch for Success

by Richard Smith
Bowker | Mon Mar 18, 2019

Have you ever thought about having your book made into a movie or TV series? The fact is, getting your story seen by producers was almost impossible... until now. Storyrocket can help make it happen.

Storyrocket is an online promotional tool that lets you easily share your story with the entertainment industry. Whether you’re a novelist, screenwriter, playwright or just someone with great ideas, with Storyrocket you’ll create a professional pitch package and upload it to a database that producers, studios, and investors search for new content. Your story may be the next big hit!

Inside Publishing

Marketing & Publicity

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Blog Commenting: Your Book Marketing Secret Weapon

by Penny C. Sansevieri
Bowker | Tue Mar 12, 2019

Blog commenting is my secret weapon to connect with high profile names in book publishing and the most popular bloggers on the internet. It’s true that following them on social media is a great place to start, but being more interactive will help to develop those connections.

When was the last time you commented on a blog? Perhaps they were covering a story or topic that was really captivating, and you wanted to participate in the conversation. What if you attempted to do this professionally, with blogs and people you admire and would like to network with? Did you know this can also help you show up higher in search results, too?

We’ve been using blog commenting for years as an excellent book marketing tool for our author clients, and although the structure of blogging campaigns has changed over the years (as Google has), the concept has remained the same.

What is Blog Commenting?

Inside Publishing

Marketing & Publicity

Read more about Blog Commenting: Your Book Marketing Secret Weapon

Inside Publishing

One For the Books — Why Companies Should Use Books as Promotional Products

A Quick Way to Publish Better Books

Storyrocket: Pitch for Success

Blog Commenting: Your Book Marketing Secret Weapon

Pages

Getting Started

Create a Culture of Quality in Your Publishing Company

FAQs about ISBNs

How to Write a Business Plan as Narrative (Part 2 of 2)

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Do You Have the Write Stuff?