Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

Ask, Don’t Tell (And More Books You’ll Sell)

by Brian Jud
Bowker | Tue Jun 26, 2018

Doctors ask questions to get information before making a diagnosis. Litigators ask questions of witnesses to build their cases. Journalists ask questions to generate information for their articles. Similarly, when selling to a corporate buyer, authors and publishers should ask questions to acquire information, exchange ideas, build their case, establish rapport and trust, and uncover unforeseen pitfalls to mitigate risk. Do you want to sell more books? Then stop talking about your book, and ask more questions.

Dale Carnegie advised us to be a good listener in his classic book, How to Win Friends and Influence People. He told us to, “Ask questions the other person will enjoy answering.” Yet most people fail to use this advice when selling their books to corporate buyers.

Inside Publishing

Marketing & Publicity

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Eight International Bestsellers that Found Success in Translation

by Ulatus
Bowker | Tue Jun 19, 2018

Translated books

While many in the publishing industry bemoan the fact that only about 3% of books published in English are translated, the ones that do break through to the English-language market sometimes become international sensations.

Inside Publishing

Writing

Marketing & Publicity

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The Who’s Who of Book Translation: 7 Important Players You Should Know About

by Ulatus
Bowker | Tue Jun 12, 2018

Translating a book into another language exposes it to an entirely new market. This is extremely valuable for both the publisher and the author: it both increases the book’s potential revenue and extends its reach to a global audience. Publishing a book in English makes it accessible to 360 million native speakers, plus the billion people who speak it as a second language; but publishing a translation to Mandarin, for example, exposes it to an additional potential audience of 955 million!

Inside Publishing

Writing

Editing

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To Print or Not to Print… Paperback, Hardcover, eBook?

by Cheryl Russo
Bowker | Tue Jun 5, 2018

You’ve written your book, you have your ISBN and barcode, but who will print your book?

Many Bowker customers ask us…do you print books? Do you know of a printer that I can contact? Since we service all the US, that would be a large list to keep and quite a job to maintain. So, I thought I would list a few things to aid our self-publishers with this process.

Before looking for a printer make a list of your specifications:

What type of book is it?
Paperback, hardcover, maybe just a spiral bound. Will it have a dust jacket? How many pages are there? How many copies do you want to print? Will this be printed traditionally or digitally? This will get you started, and then you can search for a printer that can accommodate you.

Inside Publishing

Design & Production

Distribution

Read more about To Print or Not to Print… Paperback, Hardcover, eBook?

Inside Publishing

Ask, Don’t Tell (And More Books You’ll Sell)

Eight International Bestsellers that Found Success in Translation

The Who’s Who of Book Translation: 7 Important Players You Should Know About

To Print or Not to Print… Paperback, Hardcover, eBook?

Pages

Getting Started

Create a Culture of Quality in Your Publishing Company

FAQs about ISBNs

How to Write a Business Plan as Narrative (Part 2 of 2)

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Do You Have the Write Stuff?