Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

The Fiction of Prediction (A Fun Way to Write a Business Plan)

by Brian Jud
Bowker | Tue Nov 12, 2019

As we approach the end of the year it is a good time to begin creating your 2020 vision. Most authors understand the importance of doing so, but without an existing plan upon which to build they do not know how to go about writing a plan. But authors know how to create a good story, so why not use that expertise to write your plan?

Writing your business plan as a fiction manuscript can be a fun way to do the necessary work of planning. It can also help you identify and deal with the people (characters) that impact your business. Your subplots help you recognize the value of previously unsought opportunities, perhaps in non-bookstore markets. And your narrative can point of the interdependencies of market segments rather than dealing with them as isolated groups. Here are a few novel ideas to help you write your first plan - or sequel.

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Marketing & Publicity

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Reasons Why a Distributor May Turn Down Your Book

by Brian Jud
Bowker | Tue Oct 1, 2019

There are many opportunities for book sales through non-bookstore retailers. These could be airport stores, supermarkets, discount stores, gift shops and many more. The good news is that you sell to them in ways in which you are already familiar: you get a distribution partner and they contact buyers for you. The bad news is that the distributors are inundated with books that they cannot take on and therefore must reject them. Even a good book may be declined if not submitted properly or has missing information.

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Distribution

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Why Pre-Publication Book Marketing is Essential to Success

by Penny C. Sansevieri
Bowker | Tue Sep 17, 2019

Publishing is not a field of dreams. They will not come just because you build it. It's surprising that so many authors today still make that assumption. Unfortunately, that’s just not how things work, at least for most of us. If you expect sales you need to set up your book marketing plan well ahead of actual publication.

When to Begin Marketing Your Book

Writing (and publishing) a book that will sell actually starts before the book is published.

Yes, post-publication book marketing is a huge part of selling more books, but authors need to place more value on what they do before the book is up for sale.

A Big Dose of Reality from a Literary Agent

Jane Friedman recently interviewed a literary agent about the changing landscape of fiction. While it focused heavily on how authors can get a publisher, these tips are equally relevant to indie authors.

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Marketing & Publicity

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The Key to Planning and Running Successful eBook Promotions

by Penny C. Sansevieri
Bowker | Tue Sep 3, 2019

Authors either love or hate discount eBook promotions. Regardless of how you feel about them, the reality is that they can be insanely lucrative — especially if you know what works for your genre and market. In fact, once you find your comfort level, discount eBook promotions will become a key part of your book marketing plan.

If you’re still struggling to find your sweet spot, here are some things to consider as you plan how to price your book.

The Power of Free

You can still get fantastic exposure without making your eBook free, which is welcome news for authors who have a hard time stomaching ‘free.’

With that said, there are some valid reasons that featuring some free promotions throughout the year can really help you out.

You Want Books in as Many Hands as Possible

Inside Publishing

Marketing & Publicity

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Inside Publishing

The Fiction of Prediction (A Fun Way to Write a Business Plan)

Reasons Why a Distributor May Turn Down Your Book

Why Pre-Publication Book Marketing is Essential to Success

The Key to Planning and Running Successful eBook Promotions

Pages

Getting Started

Create a Culture of Quality in Your Publishing Company

FAQs about ISBNs

How to Write a Business Plan as Narrative (Part 2 of 2)

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Do You Have the Write Stuff?