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Distribution

Get your book to market! Whether you're selling direct on Amazon, or placing your book in stores, we have strategies for effective distribution.

Distribution Decisions

  • Direct or distributor?
  • Communicating with vendors
  • Sales reporting
  • The global market
 

Project an Image of Success and Sell More Books

by Brian Jud
Bowker | Wed Feb 26, 2014

Before you enter a negotiation, talk yourself into success. It sounds like a cliché, but it has proven to work. The key is to not-only say the right things to yourself, but use your physical appearance to reinforce your self-confidence. Here are Ten Ways to Project a Winning Personality in a Sales Situation.

 

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Distribution
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Looking For Clues In A New Market

by Laura Dawson
Bowker | Mon Feb 17, 2014

In the world of self-publishing, one critical component that's been missing has been reliable data about how self-published books are selling. Last week, the self-published author Hugh Howey released some data on 7,000 ebooks on the Amazon bestseller list, from the mystery/thriller, romance, and science fiction genres. He posts his report here:

The other eye-popper here is that indie authors are outselling the Big Five. That’s the entire Big Five. Combined. Indie and small-press books account for half of the e-book sales in the most popular and bestselling genres on Amazon.

 Philip Jones, editor of The Bookseller's Futurebook blog, provides the following caution here:

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Embracing the Metadata That Powers Your Book Sales

by Laura Dawson
Bowker | Mon Feb 10, 2014

What do we mean by “metadata” and why is it so important?

Can it really make the difference in sales of your books?

In an eye-opening webinar on Wednesday, February 12, from 1-2:00 Eastern time, Rebecca Albani from Bowker will explain the basics of metadata, including the key things authors should be monitoring in their own data stream.  You’ll learn why the tiniest details can make the biggest difference and why the metadata that you choose to upload about your book to distributors, retailers, and libraries dictates who discovers your work, when they find it, where, and how easily. Poor data can keep your book from ever being found by readers – even if you’ve written an award-worthy piece of work.

This webinar is sponsored by the Independent Book Publishers Association (IBPA) and produced by Bowker.

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Top Ten Causes of Poor Sales

by Brian Jud
Bowker | Mon Feb 3, 2014

Hundreds of thousands of new titles are published every year in various formats (printed, ebooks or audio books), yet less than ten percent sell enough books to be considered profitable. While there are many causes of these circumstances, here are the Top Ten Causes of Poor Sales:

1.      Content that is poorly written and/or unedited

2.      Poor production quality in terms of cover design or page layout

3.      Too little or poorly implemented promotion

4.      Obsolete or inadequately researched content

5.      Bad timing of introduction or promotion

6.      Meaningless or confusing title

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Ten Tips for Pricing Your Book Profitably

by Brian Jud
Bowker | Tue Jan 28, 2014

If you price your book incorrectly you may reduce your short-term profitability and likelihood of long-term success. Here are ten tips to help you price your books profitably.

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Creating a Book Readers Want to Buy

by Dan Dillon
Bowker | Thu Jan 16, 2014

People make a lot of books with Lulu. In fact, thousands upon thousands of titles are published to Lulu.com every week. While that’s a few too many books for us to read, we do know there are three things a writer needs to keep in mind to ensure their book is one readers will want to buy. If you’re among the writers preparing to publish a book this year, these three tips will be key factors in your success.

1. Know who your ideal reader is before you even start writing.

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How Can I Sell More Books?

by Dan Dillon
Bowker | Tue Nov 19, 2013

 

One of my favorite parts of my job is speaking with independent authors and listening to the challenges they face on their paths to success. It’s interesting to hear their perspectives on the tools available to them and what they need to be more successful. One of the most common questions during these discussions is how can I sell more books? As the holidays approached, my colleagues and I began hearing it more regularly and began asking ourselves how can we help them sell more books?

To answer this question, we asked 4,000 of Lulu’s best-selling authors to share the best practices that they've learned on their path to book marketing and sales success. Both the eagerness with which the authors replied to our request and what their responses revealed were eye-opening.

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Mark Coker On Subscription Models

by Laura Dawson
Bowker | Wed Oct 30, 2013

As Smashwords joins with the Oyster ebook subscription service, Mark Coker offers his thoughts on ebook subscription models in general:

Distribution
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Opportunity Is Knocking: Why Authors Should Go Print

by Allison Horton
Bowker | Thu Sep 19, 2013

Once upon a time, self publishing print books was a costly and risky endeavor. Minimum orders, inventory risks, and lengthy lead times were not self-publisher friendly. Then, print on demand came along. POD creates one-off and entire print runs of bookstore-worthy hard copies from a “print-ready PDF” hours after an order is placed (i.e. when you place an order with the printer or when a customer purchases a copy on Amazon).

The ease and affordability of digital publishing makes for a great starting point for self publishers, but there are plenty of reasons to go print as well. To name a few...
 

Not everyone has an e-reader

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How To Fill Out All Those Metadata Forms: Titles

by Suzanne P. Franks
Bowker | Mon Aug 12, 2013

Congratulations!  You have written your book!  That was a major achievement.  Your next step will no doubt be to list your title with various website services to increase its exposure.  You will be filling out forms with questions you may have never thought about before.  Some guidelines about what to include would be beneficial about now. Here’s a list of best practices for formatting your title on the web:

1.       Use mixed case for capitalizing your title, unless there is an acronym involved.  For example, The Ocean at the End of the Lane would have mixed case but SEAL Team Six would have the acronym in all capital letters.

Marketing & Publicity
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Getting Started

Create a Culture of Quality in Your Publishing Company

Thu, November 13

How to Write a Business Plan as Narrative (Part 2 of 2)

Wed, September 10

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Fri, September 05

Do You Have the Write Stuff?

Wed, September 03

Today's Great American Novel (Part 2 of 2)

Wed, August 20

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