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Distribution

Get your book to market! Whether you're selling direct on Amazon, or placing your book in stores, we have strategies for effective distribution.

Distribution Decisions

  • Direct or distributor?
  • Communicating with vendors
  • Sales reporting
  • The global market
 

Top Ten Tips for Creating a Sales Proposal

by Brian Jud
Bowker | Mon Apr 20, 2015

When negotiating a large-quantity order your prospects will expect you to present a proposal. This is your recommendation of how to proceed, your solution to the buyer’s problem. Give them an answer to the unspoken question, “How will your product make a credible improvement over the existing or previous ways in which they have conducted promotional campaigns?” Here are the Top Ten Tips for Creating a Sales Proposal. 

1.    Give a summary of what you propose, why it will benefit the buyer and how much it will cost – all on one page.  

2.    An 8 – 15% improvement gets attention. If you predict a result that is too low, they are not interested. If too high, it is not believable. Make a reasonable and doable claim that is backed by credible data. Do not offer a guarantee.

Inside Publishing
Marketing & Publicity
Distribution
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What to do When Someone Steals Your Stuff

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by Penny C. Sansevieri
Bowker | Tue Apr 14, 2015

It’s happened to all of us at one time or another. You write a great article either on your blog or as a guest post, and one day you find it on someone else’s site with no credit to you whatsoever. In the case of what happened that prompted this piece, an article I wrote was lifted and tinkered with *slightly* and then reposted onto someone else’s site. What do you do if that happens? Well, it’s certainly a hassle but it’s one you should consider following up on because stealing someone else’s work – especially stealing it and repurposing it, is not right and certainly a copyright infringement.

Inside Publishing
Writing
Distribution
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Expand From Your Core Business to Build Your Sales and Profits

by Brian Jud
Bowker | Fri Apr 3, 2015

The process of selling books has not changed much in many years. Publishers publish books that are sold through bookstores to their customers. Granted, the arrival of Amazon.com altered the dynamics of the playing field, but it is still the same field. 

Some publishers think more strategically and try to break from this crowded turf by differentiating their content from competitive titles. But that is still not enough. Long-term success will not be achieved through product differentiation alone, where the focus remains on the book and competitive titles. This strategy is akin to rearranging the deck chairs on the Titanic. 

Inside Publishing
Marketing & Publicity
Distribution
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Get Your Book into Costco (and other specialty stores)

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by Penny C. Sansevieri
Bowker | Tue Mar 31, 2015

Authors ask me all the time: How can I get my book into Costco? To tell you the truth, it’s really not that complicated. But let’s look at the different ways that Costco stocks product:

Nationally: In order to be considered for national in-store distribution, you need to pass several (many) checks and your book needs to go to their book buyer who is super particular about what she buys for the stores. Product needs to move fast in Costco which is why you may see something one week but not the next. Books that are given national distribution meet a certain criteria - most of it having to do with sales and movie tie-ins. If your book doesn’t meet this criteria, take heart. There are other options.

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Distribution
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SELF-e Comes to Cuyahoga | Self-Publishing and Libraries

by James LaRue
Bowker | Tue Feb 24, 2015

SELF-e is the partnership between Library Journal and Charleston, SC’s BiblioLabs. A BiblioLabs product, Biblioboard, is a platform that seeks to bring (among other things) self-published works into the library ecosystem.

I spoke recently with Hallie Rich, Cuyahoga County Public Library’s communications and external relations director, about the library’s pilot project with the platform.

It all began when LJ reached out to the Cuyahoga team about a year ago. In October of this year the library did a soft launch, then rolled out a call to local writers and writer groups. It culminated in a talk by BiblioLabs’ Mitchell Davis, and a discussion panel of local authors.

Inside Publishing
Distribution
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How to Sell Books On Home-Shopping Networks

by Brian Jud
Bowker | Tue Jan 27, 2015

Home-shopping networks (QVC, HSN) reach millions of people every day with information on a wide variety of products, including books. Before you try to reach these buyers, consider your books’ salability on television. Does your book …

Inside Publishing
Marketing & Publicity
Distribution
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How to Make a Good First Impression, or Correct a Bad One, With Prospective Buyers

by Brian Jud
Bowker | Wed Jan 21, 2015

We all want to make a good first impression when calling on a sales prospect for a large book order. An order for thousands of books could be at stake. So the pressure is on you, and that alone could cause you to make a bad first impression. But there are other reasons, and some are beyond your control. The most expeditious thing to do is to control the impression you make on buyers. But if you don’t, you may be able to correct it. Here are Ten Ways to Make the Right Impression. 

Inside Publishing
Marketing & Publicity
Distribution
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Nine Kinds of Sales Opportunities

by Brian Jud
Bowker | Thu Nov 6, 2014

A key challenge to growing your publishing firm is to find new paths to greater revenue by building upon your core strengths without making a radical shift in the way you currently do business.         

There are ways in which you can build a steady flow of revenue and profits to help your business reach significant long-term value – as you expand your comfort zone. Here are nine strategies for increasing your sales, revenue and profits using existing (or sometimes new) content in current markets, growth markets and new, “Frontier” markets.

Marketing strategies for mature markets - these strategies provide opportunities to hit short-term sales targets:

1) Targeted marketing. Different groups of people can profit in unique ways from using your content. Communicate directly with buyers to remind or inform them of how well the information in your book can benefit them in some way.

Inside Publishing
Marketing & Publicity
Distribution
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The Distribution Landscape: What You Need To Know

by Laura Dawson
Bowker | Wed Nov 5, 2014

On Wednesday, November 12, at 1 p.m. Eastern, DCL and Bowker present "The Distribution Landscape: What You Need To Know", a webinar directed at self-published authors. Laura Dawson of Bowker will conduct a Q&A session with Mark Coker, CEO of Smashwords. Topics that we’ll cover include:

  • Overall market conditions
  • Retailer health
  • New distribution models
  • Pros and cons of exclusivity
  • Amazon vs Hachette – what does this mean for authors?
  • Distribution tools that work well for authors
  • Direct or distributor?

You can find more information about the webinar, and register for it, here.

Inside Publishing
Distribution
News & Resources
Webinars
Events
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Maximize Your ROI – Return On Ideas

by Brian Jud
Bowker | Thu Oct 16, 2014

Publishing companies need to innovate regularly to create new value for their customers. But innovation in itself should not be the final goal. Not only must you spot opportunities, but you should capture value so you get paid for it, too.

There are two kinds of innovation. One is in value creation and the other is in value capture. Many businesses stop the creative process when a good idea is developed, believing that once it is implemented it will generate money. But unless value capture –maximizing the return on your idea – is also contemplated, you can leave money on the table.

Marketing & Publicity
Distribution
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Getting Started

Create a Culture of Quality in Your Publishing Company

Thu, November 13

How to Write a Business Plan as Narrative (Part 2 of 2)

Wed, September 10

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Fri, September 05

Do You Have the Write Stuff?

Wed, September 03

Today's Great American Novel (Part 2 of 2)

Wed, August 20

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