Hundreds of thousands of new titles are published every year in various formats (printed, ebooks or audio books), yet less than ten percent sell enough books to be considered profitable. While there are many causes of these circumstances, here are the Top Ten Causes of Poor Sales:
1. Content that is poorly written and/or unedited
2. Poor production quality in terms of cover design or page layout
3. Too little or poorly implemented promotion
4. Obsolete or inadequately researched content
5. Bad timing of introduction or promotion
6. Meaningless or confusing title
7. Content not based on market need and with no competitive differentiation
8. Improperly priced
9. Selling only through bookstores, ignoring special-sales buyers
10. Poor or no planning and budgeting
