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Distribution

Get your book to market! Whether you're selling direct on Amazon, or placing your book in stores, we have strategies for effective distribution.

Distribution Decisions

  • Direct or distributor?
  • Communicating with vendors
  • Sales reporting
  • The global market
 

Give Your Books Away? For Free?

by Brian Jud
Bowker | Sun May 18, 2014

There are two general worlds in which we market books. The first is through bookstores and the second is to non-bookstore buyers. In both cases, you can increase your sales by giving your books away in limited quantities.

In the familiar world of trade sales, publishers know that they must give books to reviewers and as samples to get on television and radio shows. These exist in the world of non-traditional sales, too, but here there are additional reasons to consider giving books away in special markets as an investment in future revenue. 

One example is to get exposure through blogs. Rather than start your own blog, find one that already exists on your topic -- one with a large following – and send the blog owner a copy of your book to review.

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Ten Tips for Generating More Sales From Fewer Buyers

by Brian Jud
Bowker | Wed May 14, 2014

 

When selling books through bookstores, you sell one book to each consumer. You never know who they are, so there is no possibility of a repeat sale. One of the benefits of selling books to corporate buyers is that you cannot only sell many books to one buyer, but you can generate repeat sales from them. Here are Ten Tips for Generating More Sales From Fewer Buyers.

 

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Sony Reader Store to close in Australia, customers to move to Kobo

by Books Plus Publ...
Bowker | Mon May 12, 2014

Kobo has announced that the Sony Reader Store will close on 16 August and that ‘soon after the closure’ Australian users will instead access its ‘comprehensive digital reading ecosystem’.

The Sony Reader Store will also close, with users to access Kobo instead, in the UK, Germany and Austria, and follows a similar change in the US and Canada in March.

In a statement, Kobo said the free Kobo App for Android will be ‘pre-loaded on select Sony smartphones and tablets’, but ‘timing and availability may vary by market and carrier’.

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Distribution
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When negotiating book sales, seek common ground

by Brian Jud
Bowker | Wed Apr 16, 2014

You will run across varied personalities on your path to negotiating large-quantity sales. Some of these people will have a hidden agenda when dealing openly in front of their colleagues, and they may assume a more confrontational behavior. This may result from a desire to perpetuate -- or establish – a reputation as “playing hardball,” and not compromising easily.

They view a negotiation as a zero-sum pie, i.e. “your gain is my loss.” It’s difficult to work under these conditions because it is not in our best interests to point out another’s irrational bias. Try to manage the tension between cooperative actions needed to create value and competitive ones needed to claim it. In essence, the pie must be both expanded and divided.

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Audiobooks - An Amazing Untapped Market for Self Published Authors

by Arthur Q. Gutch
Bowker | Fri Apr 4, 2014

First there was hardcover, then there was paperback, and now there are eBooks. Books are always evolving for the needs and desires of the readers. Along the way, somewhere on the side, the concept of audiobooks continued to grow. First on cassette tape, then CDs, they now exist in a digital form for audio only MP3 players and computers of all shapes and sizes.

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When negotiating a large book sale, focus on what the buyer wants to accomplish

by Brian Jud
Bowker | Thu Mar 27, 2014

Corporate buyers want to solve their problems, not yours. As a consultant, your job is to show them how they can use your content to improve their circumstances in some way. For a marketing director this could be increased sales, revenue or profits. An HR manager may seek a better trained, informed or motivated workforce. Focus on minimizing their troubles as a means to solving your own.

How can you discover their problems? Ask questions about their objectives. What do they want to accomplish with a promotional campaign? What went right (or wrong) with their previous promotional campaigns? One question that can elicit that information is, “If you could wave your magic wand, how would you describe the ultimate sales promotion?” 

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How to Get Your Book in Brick-and-Mortar Stores

by Steve Elizalde
Bowker | Thu Mar 13, 2014

As distribution manager for Greenleaf Book Group, one of the questions I’m asked most frequently by authors is “How do I get my book in Barnes & Noble or my local grocery store or even my favorite indie bookstore”? It seems like there would be a simple answer, but there are many industry challenges to navigate before a book finds its way onto the shelves of a brick-and-mortar store and I’ll shed some light on those challenges today.

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Courting Catalogs and Bulk Sales

Penny C. Sansevieri's picture
by Penny C. Sansevieri
Bowker | Wed Mar 5, 2014

Have you ever dreamed of selling your book to a catalog or large corporation? A sale like that would register several thousand copies of non-returnable product on the book sale meter. The trick is knowing who to pitch and when.  

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Vook Releases Free Daily Sales Tracking for Any Author, Any Book, and All Major Retailers

by Laura Dawson
Bowker | Tue Mar 4, 2014

Leading ebook technology company Vook today launched Author Control, a daily market intelligence dashboard that allows authors to track the sales and unit downloads of their books in Amazon, Amazon KDP, iBooks, Barnes & Noble, Nook Press, Kobo Writing Life, CreateSpace, Smashwords, Google, and Samsung, and display their results in a secure, easy-to-use online and mobile-accessible dashboard. Learn more about the new service at http://vook.com.

“Author Control is the next step in our vision to empower authors with the best digital publishing services and the right data,” said Matthew Cavnar, co-founder of Vook. “For the first time, authors can get the complete picture of their sales across the major retail channels in one dashboard, helping them take control of their publishing initiatives.”

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Who Is Your Customer?

by Brian Jud
Bowker | Fri Feb 28, 2014

Who is your customer? Are you sure?

Your first response is probably, “That is a pretty silly question.” Of course, your customer is the person who buys your books. But if you interpret the question differently, your answer could have significant impact on your business future, since it determines your business model and where you will invest your resources. 

In a retail setting, your customer could be the retailer who ordered your book to place on the shelf. And, it could be the distributor from which the retailer ordered your book. In non-retail segments people buy books not for resale, but to use as tools to sell more of their products, motivate their employees, generate more members for their association or educate their students. Couldn’t they all be considered customers?

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Getting Started
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Getting Started

Create a Culture of Quality in Your Publishing Company

Thu, November 13

How to Write a Business Plan as Narrative (Part 2 of 2)

Wed, September 10

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Fri, September 05

Do You Have the Write Stuff?

Wed, September 03

Today's Great American Novel (Part 2 of 2)

Wed, August 20

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