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Distribution

Get your book to market! Whether you're selling direct on Amazon, or placing your book in stores, we have strategies for effective distribution.

Distribution Decisions

  • Direct or distributor?
  • Communicating with vendors
  • Sales reporting
  • The global market
 

How Can I Sell More Books?

by Dan Dillon
Bowker | Tue Nov 19, 2013

 

One of my favorite parts of my job is speaking with independent authors and listening to the challenges they face on their paths to success. It’s interesting to hear their perspectives on the tools available to them and what they need to be more successful. One of the most common questions during these discussions is how can I sell more books? As the holidays approached, my colleagues and I began hearing it more regularly and began asking ourselves how can we help them sell more books?

To answer this question, we asked 4,000 of Lulu’s best-selling authors to share the best practices that they've learned on their path to book marketing and sales success. Both the eagerness with which the authors replied to our request and what their responses revealed were eye-opening.

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Mark Coker On Subscription Models

by Laura Dawson
Bowker | Wed Oct 30, 2013

As Smashwords joins with the Oyster ebook subscription service, Mark Coker offers his thoughts on ebook subscription models in general:

Distribution
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Opportunity Is Knocking: Why Authors Should Go Print

by Allison Horton
Bowker | Thu Sep 19, 2013

Once upon a time, self publishing print books was a costly and risky endeavor. Minimum orders, inventory risks, and lengthy lead times were not self-publisher friendly. Then, print on demand came along. POD creates one-off and entire print runs of bookstore-worthy hard copies from a “print-ready PDF” hours after an order is placed (i.e. when you place an order with the printer or when a customer purchases a copy on Amazon).

The ease and affordability of digital publishing makes for a great starting point for self publishers, but there are plenty of reasons to go print as well. To name a few...
 

Not everyone has an e-reader

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Getting Started
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How To Fill Out All Those Metadata Forms: Titles

by Suzanne P. Franks
Bowker | Mon Aug 12, 2013

Congratulations!  You have written your book!  That was a major achievement.  Your next step will no doubt be to list your title with various website services to increase its exposure.  You will be filling out forms with questions you may have never thought about before.  Some guidelines about what to include would be beneficial about now. Here’s a list of best practices for formatting your title on the web:

1.       Use mixed case for capitalizing your title, unless there is an acronym involved.  For example, The Ocean at the End of the Lane would have mixed case but SEAL Team Six would have the acronym in all capital letters.

Marketing & Publicity
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Self Publishing Your Book: Where's the Money?

by Carla King
Bowker | Tue Aug 6, 2013

There are many ways to sell your self-published print books and e-books, and the associated fees and royalties vary wildly. The highest margins come when you sell from your own online store. You can employ an e-book aggregator/distributor, or upload the e-books yourself to each online retailer. Don’t forget to get into the new (for self-publishers) library market. It’s easy to collect the money. You can get paid automatically by direct deposit into your bank account.

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Money Money Money, from Mark Coker

by Laura Dawson
Bowker | Wed Jul 10, 2013

Mark Coker, founder of Smashwords, shares his presentation from the RT Booklovers 2013 convention on data-driven factors that influence self-published ebook sales. His blog post on the subject can be found here.

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Mark Coker: 10 Trends Shaping the Future of Book Publishing

by Laura Dawson
Bowker | Tue Jul 9, 2013

Smashwords founder Mark Coker takes a look at the book industry landscape, and discusses how factors like ebooks, the shrinking number of brick-and-mortar stores, low-cost or free production tools, and globalization impact publishing, and what this means for self-published authors.

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The Secrets to Ebook Publishing Success

by Laura Dawson
Bowker | Mon Jul 8, 2013

Mark Coker, founder of Smashwords, is sharing some of his expertise with us here at SelfPublishedAuthor. In this presentation, Mark goes over best practices for publishing ebooks (beginning, of course, with the all-important point that "your best marketing is a great book". Follow the link to his slides here.  

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Beyond the Giants: An Introduction to Emerging E-Retailers

by Allison Horton
Bowker | Thu Jun 20, 2013

For any author—and publisher—navigating the sea of digital-book retailers is no easy feat. Amazon, iBookstore, and Barnes & Noble are the well-known giants, together accounting for an estimated 95% of the ebook market. But what about those other e-retailers making a splash: Kobo, Samsung, Sony, Google Play, and Baker & Taylor? Below we dive into these emerging markets:

Kobo

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3 Retail Tips for Authors

by Matt Cavnar
Bowker | Wed Jun 5, 2013

Some of the most crucial meetings at BEA aren’t those where you pitch new business, but the opportunities where you build existing relationships; particularly with retailers. It’s a BEA tradition of ours – and many publishers –  to sit down with the account managers at our retail partners. We update them on our plans for the coming year and they tell us about their latest technology developments and sales recommendations. Frequently, these meetings offer tantalizing glimpses into new features and storefront and device capabilities.  Here are three of the biggest takeaways for authors that we noticed from this year’s meetings with Apple, Amazon, Barnes & Noble, Samsung and others at BEA.

 

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Getting Started

Create a Culture of Quality in Your Publishing Company

Thu, November 13

FAQs about ISBNs

Fri, October 24

How to Write a Business Plan as Narrative (Part 2 of 2)

Wed, September 10

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Fri, September 05

Do You Have the Write Stuff?

Wed, September 03

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