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Distribution

Get your book to market! Whether you're selling direct on Amazon, or placing your book in stores, we have strategies for effective distribution.

Distribution Decisions

  • Direct or distributor?
  • Communicating with vendors
  • Sales reporting
  • The global market
 

Self Publishing Your Book: Where's the Money?

by Carla King
Bowker | Tue Aug 6, 2013

There are many ways to sell your self-published print books and e-books, and the associated fees and royalties vary wildly. The highest margins come when you sell from your own online store. You can employ an e-book aggregator/distributor, or upload the e-books yourself to each online retailer. Don’t forget to get into the new (for self-publishers) library market. It’s easy to collect the money. You can get paid automatically by direct deposit into your bank account.

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Money Money Money, from Mark Coker

by Laura Dawson
Bowker | Wed Jul 10, 2013

Mark Coker, founder of Smashwords, shares his presentation from the RT Booklovers 2013 convention on data-driven factors that influence self-published ebook sales. His blog post on the subject can be found here.

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Mark Coker: 10 Trends Shaping the Future of Book Publishing

by Laura Dawson
Bowker | Tue Jul 9, 2013

Smashwords founder Mark Coker takes a look at the book industry landscape, and discusses how factors like ebooks, the shrinking number of brick-and-mortar stores, low-cost or free production tools, and globalization impact publishing, and what this means for self-published authors.

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The Secrets to Ebook Publishing Success

by Laura Dawson
Bowker | Mon Jul 8, 2013

Mark Coker, founder of Smashwords, is sharing some of his expertise with us here at SelfPublishedAuthor. In this presentation, Mark goes over best practices for publishing ebooks (beginning, of course, with the all-important point that "your best marketing is a great book". Follow the link to his slides here.  

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Beyond the Giants: An Introduction to Emerging E-Retailers

by Allison Horton
Bowker | Thu Jun 20, 2013

For any author—and publisher—navigating the sea of digital-book retailers is no easy feat. Amazon, iBookstore, and Barnes & Noble are the well-known giants, together accounting for an estimated 95% of the ebook market. But what about those other e-retailers making a splash: Kobo, Samsung, Sony, Google Play, and Baker & Taylor? Below we dive into these emerging markets:

Kobo

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3 Retail Tips for Authors

by Matt Cavnar
Bowker | Wed Jun 5, 2013

Some of the most crucial meetings at BEA aren’t those where you pitch new business, but the opportunities where you build existing relationships; particularly with retailers. It’s a BEA tradition of ours – and many publishers –  to sit down with the account managers at our retail partners. We update them on our plans for the coming year and they tell us about their latest technology developments and sales recommendations. Frequently, these meetings offer tantalizing glimpses into new features and storefront and device capabilities.  Here are three of the biggest takeaways for authors that we noticed from this year’s meetings with Apple, Amazon, Barnes & Noble, Samsung and others at BEA.

 

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eBook Conversion and Distribution Webinar

by Laura Dawson
Bowker | Tue May 21, 2013

Digital Conversion Laboratory is hosting a webinar on Wednesday, May 22, at 1 p.m. Eastern time. Laura Dawson from Bowker and Devorah Ashlem of DCL will be guiding authors through the process of converting and distributing ebooks. These are best practices regarding formatting, metadata, communication with vendors, and error correction.

Update: Here is a link to the webinar.

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Pros and Cons of KDP Select

by Laura Dawson
Bowker | Thu Apr 4, 2013

The KDP Select program has now been around for nearly two years, and CJ Lyons has a well-thought post on Jane Friedman's blog:

The Select Program is just that: a program, a tool, a tactic.

In other words, it’s not a promise, a guarantee, or even a long term strategy—for authors or Amazon.

It’s a program. Subject to change. And it might not fit your needs now—or later—or ever. Or it might be the catalyst you need to engage new readers and propel sales.

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Ebook Distribution: Who Does It?

by Laura Dawson
Bowker | Tue Apr 2, 2013

  • Vook - In addition to ebook conversion, interactivity, and other services, Vook distributes ebook files to Amazon, Apple, Barnes & Noble, and their own Vook storefront.
  • BookBaby - You can upload an EPUB file to Bookbaby, and they will distribute it to Amazon, Apple, Barnes & Noble, Kobo, Scribd, Sony, Copia, Gardner's, Baker & Taylor, eBookPie, and eSentral.
  • PigeonLab - You can distribute your ebooks to Amazon, Apple, Barnes & Noble, and Kobo.
  • Smashwords - Uploading your file to Smashwords means that your book can be distributed to Apple, Barnes & Noble, Kobo, Sony, Baker & Taylor, Diesel eBooks, as well as Smashwords's own retail store.
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Giving Bookstores Good Customer Service

by Laura Dawson
Bowker | Wed Mar 27, 2013

As a publisher, the bookstore is actually your customer. And of course you want to give your customer good service. 

Customers respond well when they are treated well. They buy more of your product. So it's very much in your interest to treat booksellers the way they want to be treated, even if it means a little extra work and thought; bookstores are the portal to your readers.

Some general rules of thumb:

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Getting Started

Create a Culture of Quality in Your Publishing Company

Thu, November 13

How to Write a Business Plan as Narrative (Part 2 of 2)

Wed, September 10

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Fri, September 05

Do You Have the Write Stuff?

Wed, September 03

Today's Great American Novel (Part 2 of 2)

Wed, August 20

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