by Laura Dawson
Bowker | Tue Mar 5, 2013
It’s one thing to decide to publish digitally – it’s entirely another to choose what form of ebook you’re going to publish. Each format has a lot going for it. And frequently publishers (and self-published authors) choose to publish in several digital formats, rather than confining themselves to just one.
The most popular ebook format is, in fact, one of the oldest: the PDF. It renders reliably on just about any device. It also can duplicate the layout of a print title. And it’s widely used in the academic market.
Amazon Kindle is the next most widely consumed. It’s a proprietary format – it only works on Kindle devices or through Kindle apps. And Amazon controls their Kindle platform in much the same way Apple controls iTunes – it’s a “walled garden” .
by Laura Dawson
Bowker | Mon Mar 4, 2013
As the Dowager Countess says in Downton Abbey about the telephone, “Is this an instrument of communication or torture?” Social media can certainly be both. Let’s break down the different tools in the social media toolbox, and then talk about ways they can be used, and ways they can be (however inadvertently) abused.
by Laura Dawson
Bowker | Sun Mar 3, 2013
Traditionally-published authors have distribution and a publisher's marketing services. The biggest fight for a self-published author is getting her book noticed - leveling the playing field.
"Discovery" is more than a catch-word. There are several tools that can help raise your book's visibility.
1. Metadata
