by Nick Ruffilo
Bowker | Tue Jun 4, 2013
Nick Ruffilo is CTO of Aerbook, a cloud-publishing venture that specializes in creation, conversion, marketing and sales of digital books. At his personal website, he offers what he calls "The Zen of Technology", a portion of which we're occasionally running at SelfPublishedAuthor.com.
Today's Zen of Technology is... Focus.
Focus is they key to getting things done. Like the rays of sun lighting up a piece of paper on a beach in the middle of the summer - focus helps to define purpose. Left for the entire day, the paper will simply have been illuminated and will remain warm. But, with the right focus, the sun can turn that piece of paper into a blazing fire in a matter of seconds. Sometimes you can achieve the type of focus you need on your own, and sometimes - like in the case of the sun - you need the help of the right tool.
by Laura Dawson
Bowker | Tue May 28, 2013
Last week, we gave some advice for authors who will be attending BEA for the first time. We also want to give a comprehensive listing of where we'll be at BEA 2013:
by Laura Dawson
Bowker | Tue May 28, 2013
Bowker announced today that it is partnering with Digi-Rights® (warning - sound on the site is automatically enabled). From the press release:
Digi-Rights® Direct [is] a patented suite of automated rights solutions and services for authors and publishers. This cloud-based service is designed to enable users to optimize their rights so that revenues are maximized and risks from copyright liability issues are minimized. The link to Digi-Rights® Direct is part of Bowker’s larger program to identify high-quality providers of key services for authors and small publishers, connecting them through MyIdentifiers.com....
by Penny C. Sansevieri
Bowker | Fri May 24, 2013
It’s a question I get asked a lot: “Why isn’t my book selling?” This question isn’t reserved for the author who is clueless about marketing. I’ve been asked this by savvy authors, even business people who can’t seem to figure out the system for selling.
Sometimes the reasons why a book isn’t selling are easy: the cover is poor, the content is not edited or the topic is unappealing. But in most cases that I’ve seen, you need to dig deeper. So, overlooking the obvious, let’s go a step further because the mysteries of selling might be a lot easier to fix than you think.
by Penny C. Sansevieri
Bowker | Thu May 23, 2013
Over the years I’ve heard this phrase thousands of times. Authors getting great reviews, getting awards, even local media and still, book sales aren’t happening. When you have external validation, it’s hard to really understand where the disconnect is, isn’t it? Sometimes though, it may be just a matter of taking a closer look and analyzing your marketing using a different lens. Let’s take a look at some things that you may want to consider:
Leverage: First and foremost is leverage. How are you leveraging all of these other things? If you’re not, you might consider it. It’s easy enough to slap an award sticker on your book, but what else have you done to promote this? Consider:
Announce it locally: Especially if you won the award. Honorable mentions are great, but not as appealing to local media.
by Penny C. Sansevieri
Bowker | Wed May 22, 2013
When was the last time you wrote a press release that got a great response? If you’re like most people who write press releases on a regular basis, it’s probably been a while. These days, it’s so easy to float a press release online that everyone is doing it. The problem is with so many releases online, it’s getting harder and harder to get noticed. Years ago when I was first in the business, I’d be able to write a release, push it online and in almost all cases, the media would call me or my clients for a quote or an interview. That’s simply not true anymore. If you’re eager to get more exposure for your next release, here are some helpful tips that should get more eyes to your release and, hopefully, get the media to call you, too.
Keep in mind that besides pushing the press release online, you’ll want to make sure that it’s search engine friendly. Here’s how to do that:
by Laura Dawson
Bowker | Tue May 21, 2013
by Penny C. Sansevieri
Bowker | Mon May 20, 2013
With all of the options out there to publish, it’s pretty tempting to just point and click your way to a completed book. When print-on-demand first came on the scene around 1999, we saw a glut of books being pushed through the system, unedited, unvetted. When someone said “garbage in, garbage out,” they were often referring to self-publishing. Hence the stigma. If you’re new to indie publishing and you think that the stigma is the “us against them” idea, you’re only partially right. The history, albeit a somewhat negative one, started many years ago when authors thought their book was “good enough” to publish.
Cycle forward to 2013: We now have some 300,000 books published a year, the competition is fierce and the stakes are high. That number, by the way, comes from Bowker, which produces these statistics and readily admits that this number doesn’t include all eBooks or books that are published without an ISBN. You can imagine how high that number really is.
by Laura Dawson
Bowker | Mon May 20, 2013
Starting Wednesday, May 29 and going through Saturday, June 1, Book Expo America is the nation's largest celebration of books and reading. If you choose to have a booth, attend conference sessions, or simply walk the show floor at Javits to take in the enormity and diversity of our industry, here are some tips to help you make the most of BEA.
