Home

Search form

  • Home
  • Getting Started
  • Inside Publishing
    • Editing
    • Design & Production
    • Marketing & Publicity
    • Rights
    • Distribution
  • Events & Resources
    • Events
    • Other Resources
  • FAQs

8 Mistakes that Will Absolutely Kill Your Book!

by Hobie Hobart
Bowker | Tue Jul 30, 2013

The covers we choose for our books are much more significant than many authors think. Over the years I’ve seen everything from a finely designed book cover, to one the author created himself. Now, there’s nothing wrong with designing your own cover - if you’re actually a cover designer. Otherwise, you should leave it to the pros.

I recently had an opportunity to sit down with my friend and colleague Hobie Hobart to talk about the importance of book covers. I think some of his answers will surprise you!

  1. How long does the average consumer spend viewing a book cover before they decide to buy or not buy the book?

Bookstore browsers spend an average of 8 seconds looking at the front cover and 15 seconds studying the back cover before making a buying decision where your book goes straight to the cash register, not back on the shelf.

Inside Publishing
Design & Production
  • Read more about 8 Mistakes that Will Absolutely Kill Your Book!

Designing a Successful Ebook Cover

by Adam Schnapper
Bowker | Mon Jul 22, 2013

Description:  comparison of cover sizes.

 

Ebook Covers ≠ Print Covers

Ebook covers have different challenges than their print counterparts. Most readers will first see an ebook cover when it's a small thumbnail amidst a grid of ebooks on the digital storefronts. This is the critical moment where a reader will either notice the title immediately, or miss it. The small size of these thumbnails brings new challenges for your cover design.

 

The Title

Inside Publishing
Design & Production
  • Read more about Designing a Successful Ebook Cover

Five Simple Ways to Improve your Ranking on Google Search

by Penny Sansevier...
Bowker | Wed Jul 17, 2013

In fact, Google is too smart for most black hat marketers. On average, Google changes their algorithms over 500 times a year. Why do they do this? Well, mostly to make sure that websites that are focused on content farming and other black hat SEO tactics don’t climb up the search engine ranking.

Inside Publishing
Marketing & Publicity
  • Read more about Five Simple Ways to Improve your Ranking on Google Search

9 Things Every Publicist Does (differently) That You Should Do, Too!

by Penny Sansevier...
Bowker | Fri Jul 12, 2013

People will ask me all the time, “Why do I need a publicist?” If you have to ask the question, chances are you probably need one. Why? Because there are too many stories, too many angles, and too many opportunities you might miss by not knowing the rules of the game, so to speak. Authors, speakers, small business owners (turned authors) often launch headlong into their marketing campaign with little or no regard for the steps and the process of getting media. Some authors stumble into success after success and that’s great, but it’s often not the norm. Why? Because in our zeal to tell the world about our story, we often stumble over our own efforts. Sending pitches that are too long, or sent to the wrong person. Getting a media person on the phone and fumbling your elevator pitch. All of these things can rob you of the chance to really get your book out there.

Inside Publishing
Marketing & Publicity
  • Read more about 9 Things Every Publicist Does (differently) That You Should Do, Too!

Money Money Money, from Mark Coker

by Laura Dawson
Bowker | Wed Jul 10, 2013

Mark Coker, founder of Smashwords, shares his presentation from the RT Booklovers 2013 convention on data-driven factors that influence self-published ebook sales. His blog post on the subject can be found here.

Inside Publishing
Distribution
  • Read more about Money Money Money, from Mark Coker

Mark Coker: 10 Trends Shaping the Future of Book Publishing

by Laura Dawson
Bowker | Tue Jul 9, 2013

Smashwords founder Mark Coker takes a look at the book industry landscape, and discusses how factors like ebooks, the shrinking number of brick-and-mortar stores, low-cost or free production tools, and globalization impact publishing, and what this means for self-published authors.

Inside Publishing
Design & Production
Distribution
  • Read more about Mark Coker: 10 Trends Shaping the Future of Book Publishing

Understanding Bowker Books In Print Subject Classification Schemas

by Michael Olenick
Bowker | Tue Jul 2, 2013

When submitting your title data to various retailers, you may be asked to supply subject codes.  These codes allow consumers to understand what your book is about and they allow retailers to group your book with other similar titles for browsing and recommendation functions within their site.  Here are some details on various subject code schemas and where to learn more:

 

Inside Publishing
Marketing & Publicity
  • Read more about Understanding Bowker Books In Print Subject Classification Schemas

Mark Coker: Introduction to Ebook Publishing

by Laura Dawson
Bowker | Mon Jul 1, 2013

Mark Coker, founder of Smashwords, has shared his primer on ebook publishing with SelfPublishedAuthor.com. In this presentation, Mark discusses the trend of digital reading, self-published author success, and the nuts and bolts of what you need to publish an ebook. Follow the link below to read Mark's slides.

Introduction to Ebook Publishing from Smashwords, Inc.

 

Inside Publishing
Design & Production
Tags: 
ebooks
  • Read more about Mark Coker: Introduction to Ebook Publishing

Beyond the Giants: An Introduction to Emerging E-Retailers

by Allison Horton
Bowker | Thu Jun 20, 2013

For any author—and publisher—navigating the sea of digital-book retailers is no easy feat. Amazon, iBookstore, and Barnes & Noble are the well-known giants, together accounting for an estimated 95% of the ebook market. But what about those other e-retailers making a splash: Kobo, Samsung, Sony, Google Play, and Baker & Taylor? Below we dive into these emerging markets:

Kobo

Inside Publishing
Distribution
  • Read more about Beyond the Giants: An Introduction to Emerging E-Retailers

More on Digi-Rights Self-Clear©

by Robert Kasher
Bowker | Tue Jun 18, 2013

Digi-Direct℗ a new service from Bowker, found on its MyIdentifiers site, gives independent authors access to the first patent-protected, automated, comprehensive Rights Management solution. Digi-Direct℗ helps you:

  • Get a Rights Assessment on Your Manuscript
  • Clear Rights and Permissions
  • Register Your Rights for Others to See and Access
  • License Your Rights to the Global Marketplace

This will help you avoid legal problems, make your content ‘rights compliant’, as well as generate new potential sources of revenue. Rights compliance is important as more and more libraries, educational institutions and other organizations - including some distributors - are requiring some type of rights audit to insure that content from Independent authors is valid and cleared.

Inside Publishing
Rights
  • Read more about More on Digi-Rights Self-Clear©

Pages

  • « first
  • ‹ previous
  • …
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • next ›
  • last »

Bowker is an affiliated business of ProQuest. | © 2015 R.R. Bowker LLC. All rights reserved.
Contact Us | Privacy Policy | Terms of Use |