by Laura Dawson
Bowker | Tue Mar 5, 2013
So you release your book into the wide, wide world, and people read it. Then what?
There are going to be some things that you, as the author and as the publisher, cannot control. You can’t govern people’s responses to your book. You can’t fully control the information about your book that’s on store websites. You can’t totally control where the booksellers in a physical store place your book.
by Laura Dawson
Bowker | Tue Mar 5, 2013
Marketing has changed a great deal since the days of Mad Men. Advertising agencies used to be able to essentially tell consumers what they should buy – broadcasting the message over mass media (television, which used to be 3 or 4 channels, and radio, in newspapers and magazines).
But media itself has changed radically in the last 15 years. The World Wide Web, cable television, satellite radio have all contributed to a fracturing of the “mass” audience. Messages now have to be tailored to these fragments, rather than broadcasted to the whole. And – particularly on the Web – these fragments tend to talk back.
by Laura Dawson
Bowker | Tue Mar 5, 2013
It’s one thing to decide to publish digitally – it’s entirely another to choose what form of ebook you’re going to publish. Each format has a lot going for it. And frequently publishers (and self-published authors) choose to publish in several digital formats, rather than confining themselves to just one.
The most popular ebook format is, in fact, one of the oldest: the PDF. It renders reliably on just about any device. It also can duplicate the layout of a print title. And it’s widely used in the academic market.
Amazon Kindle is the next most widely consumed. It’s a proprietary format – it only works on Kindle devices or through Kindle apps. And Amazon controls their Kindle platform in much the same way Apple controls iTunes – it’s a “walled garden” .
by Laura Dawson
Bowker | Mon Mar 4, 2013
As the Dowager Countess says in Downton Abbey about the telephone, “Is this an instrument of communication or torture?” Social media can certainly be both. Let’s break down the different tools in the social media toolbox, and then talk about ways they can be used, and ways they can be (however inadvertently) abused.
by Laura Dawson
Bowker | Sun Mar 3, 2013
Traditionally-published authors have distribution and a publisher's marketing services. The biggest fight for a self-published author is getting her book noticed - leveling the playing field.
"Discovery" is more than a catch-word. There are several tools that can help raise your book's visibility.
1. Metadata
