Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

9 Things Every Publicist Does (differently) That You Should Do, Too!

by Penny Sansevier...
Bowker | Fri Jul 12, 2013

People will ask me all the time, “Why do I need a publicist?” If you have to ask the question, chances are you probably need one. Why? Because there are too many stories, too many angles, and too many opportunities you might miss by not knowing the rules of the game, so to speak. Authors, speakers, small business owners (turned authors) often launch headlong into their marketing campaign with little or no regard for the steps and the process of getting media. Some authors stumble into success after success and that’s great, but it’s often not the norm. Why? Because in our zeal to tell the world about our story, we often stumble over our own efforts. Sending pitches that are too long, or sent to the wrong person. Getting a media person on the phone and fumbling your elevator pitch. All of these things can rob you of the chance to really get your book out there.

Inside Publishing

Marketing & Publicity

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Money Money Money, from Mark Coker

by Laura Dawson
Bowker | Wed Jul 10, 2013

Mark Coker, founder of Smashwords, shares his presentation from the RT Booklovers 2013 convention on data-driven factors that influence self-published ebook sales. His blog post on the subject can be found here.

Inside Publishing

Distribution

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Mark Coker: 10 Trends Shaping the Future of Book Publishing

by Laura Dawson
Bowker | Tue Jul 9, 2013

Smashwords founder Mark Coker takes a look at the book industry landscape, and discusses how factors like ebooks, the shrinking number of brick-and-mortar stores, low-cost or free production tools, and globalization impact publishing, and what this means for self-published authors.

Inside Publishing

Design & Production

Distribution

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Understanding Bowker Books In Print Subject Classification Schemas

by Michael Olenick
Bowker | Tue Jul 2, 2013

When submitting your title data to various retailers, you may be asked to supply subject codes. These codes allow consumers to understand what your book is about and they allow retailers to group your book with other similar titles for browsing and recommendation functions within their site. Here are some details on various subject code schemas and where to learn more:

Inside Publishing

Marketing & Publicity