Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

Bowker Partners with Digi-Rights

by Laura Dawson
Bowker | Tue May 28, 2013

Bowker announced today that it is partnering with Digi-Rights® (warning - sound on the site is automatically enabled). From the press release:

Digi-Rights® Direct [is] a patented suite of automated rights solutions and services for authors and publishers. This cloud-based service is designed to enable users to optimize their rights so that revenues are maximized and risks from copyright liability issues are minimized. The link to Digi-Rights® Direct is part of Bowker’s larger program to identify high-quality providers of key services for authors and small publishers, connecting them through MyIdentifiers.com....

Inside Publishing

Rights

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Why Your Book Isn’t Selling

by Penny C. Sansevieri
Bowker | Fri May 24, 2013

It’s a question I get asked a lot: “Why isn’t my book selling?” This question isn’t reserved for the author who is clueless about marketing. I’ve been asked this by savvy authors, even business people who can’t seem to figure out the system for selling.

Sometimes the reasons why a book isn’t selling are easy: the cover is poor, the content is not edited or the topic is unappealing. But in most cases that I’ve seen, you need to dig deeper. So, overlooking the obvious, let’s go a step further because the mysteries of selling might be a lot easier to fix than you think.

Inside Publishing

Marketing & Publicity

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“I have a ton of reviews for my book but it’s not selling!” …. And other mysteries of book marketing.

by Penny C. Sansevieri
Bowker | Thu May 23, 2013

Over the years I’ve heard this phrase thousands of times. Authors getting great reviews, getting awards, even local media and still, book sales aren’t happening. When you have external validation, it’s hard to really understand where the disconnect is, isn’t it? Sometimes though, it may be just a matter of taking a closer look and analyzing your marketing using a different lens. Let’s take a look at some things that you may want to consider:

Leverage: First and foremost is leverage. How are you leveraging all of these other things? If you’re not, you might consider it. It’s easy enough to slap an award sticker on your book, but what else have you done to promote this? Consider:

Announce it locally: Especially if you won the award. Honorable mentions are great, but not as appealing to local media.

Inside Publishing

Marketing & Publicity

Read more about “I have a ton of reviews for my book but it’s not selling!” …. And other mysteries of book marketing.

How to Optimize your Press Release for Maximum Visibility

by Penny C. Sansevieri
Bowker | Wed May 22, 2013

When was the last time you wrote a press release that got a great response? If you’re like most people who write press releases on a regular basis, it’s probably been a while. These days, it’s so easy to float a press release online that everyone is doing it. The problem is with so many releases online, it’s getting harder and harder to get noticed. Years ago when I was first in the business, I’d be able to write a release, push it online and in almost all cases, the media would call me or my clients for a quote or an interview. That’s simply not true anymore. If you’re eager to get more exposure for your next release, here are some helpful tips that should get more eyes to your release and, hopefully, get the media to call you, too.

Keep in mind that besides pushing the press release online, you’ll want to make sure that it’s search engine friendly. Here’s how to do that:

Inside Publishing

Marketing & Publicity

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Inside Publishing

Bowker Partners with Digi-Rights

Why Your Book Isn’t Selling

“I have a ton of reviews for my book but it’s not selling!” …. And other mysteries of book marketing.

How to Optimize your Press Release for Maximum Visibility

Pages

Getting Started

Create a Culture of Quality in Your Publishing Company

FAQs about ISBNs

How to Write a Business Plan as Narrative (Part 2 of 2)

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Do You Have the Write Stuff?