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Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

Digital Formats: A Lot of Options

by Laura Dawson
Bowker | Tue Mar 5, 2013

It’s one thing to decide to publish digitally – it’s entirely another to choose what form of ebook you’re going to publish. Each format has a lot going for it. And frequently publishers (and self-published authors) choose to publish in several digital formats, rather than confining themselves to just one.

The most popular ebook format is, in fact, one of the oldest: the PDF. It renders reliably on just about any device. It also can duplicate the layout of a print title. And it’s widely used in the academic market.

Amazon Kindle is the next most widely consumed. It’s a proprietary format – it only works on Kindle devices or through Kindle apps. And Amazon controls their Kindle platform in much the same way Apple controls iTunes – it’s a “walled garden” .

Inside Publishing
Design & Production
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Design & Production
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Do I Really Need Social Media?

by Laura Dawson
Bowker | Mon Mar 4, 2013

As the Dowager Countess says in Downton Abbey about the telephone, “Is this an instrument of communication or torture?” Social media can certainly be both. Let’s break down the different tools in the social media toolbox, and then talk about ways they can be used, and ways they can be (however inadvertently) abused.

Inside Publishing
Marketing & Publicity
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Marketing & Publicity
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Discovery: The Magic Word

by Laura Dawson
Bowker | Sun Mar 3, 2013

Traditionally-published authors have distribution and a publisher's marketing services. The biggest fight for a self-published author is getting her book noticed - leveling the playing field.

"Discovery" is more than a catch-word. There are several tools that can help raise your book's visibility.

1. Metadata

Inside Publishing
Marketing & Publicity
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Marketing & Publicity
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  • Obtain ISBNs (click here!)
  • Convert your file to ebook (click here!)
  • Acquire a bar code (click here!)
  • Increase discovery (click here!)
  • Purchase a QR code (click here!)
  • Register your copyright (click here!)
  • Find out who you write like (click here!)
  • Promote your book online (click here!)

Getting Started

Create a Culture of Quality in Your Publishing Company

Thu, November 13

How to Write a Business Plan as Narrative (Part 2 of 2)

Wed, September 10

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Fri, September 05

Do You Have the Write Stuff?

Wed, September 03

Today's Great American Novel (Part 2 of 2)

Wed, August 20

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