Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

Creating a Book Readers Want to Buy

by Dan Dillon
Bowker | Thu Jan 16, 2014

People make a lot of books with Lulu. In fact, thousands upon thousands of titles are published to Lulu.com every week. While that’s a few too many books for us to read, we do know there are three things a writer needs to keep in mind to ensure their book is one readers will want to buy. If you’re among the writers preparing to publish a book this year, these three tips will be key factors in your success.

1. Know who your ideal reader is before you even start writing.

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Bookbaby's Top 10 Articles on eBook Formatting

by Chris Robley
Bowker | Mon Jan 13, 2014

How to prepare your book manuscript to become an eBook Want to know how to format your Word document before converting it into an eBook? Curious about the difference between fixed and standard eBook layouts? Struggling to put images in your eBook? Here are 10 articles from the BookBaby archives on all things eBook formatting:

eBooks 101: Standard Vs. Fixed Layout

eBook Formatting: How to Properly Indent Paragraphs

How to Insert Page Breaks When Formatting an eBook

Text Justification in Your eBook

Inside Publishing

Design & Production

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11 Book Marketing Predictions for 2014

by Penny C. Sansevieri
Bowker | Mon Jan 6, 2014

In this article, Penny Sansevieri makes predictions around the new book marketing best practices.

For those of us who market authors for a living, we know that 2013, more than any other year, saw bigger changes in marketing books. More in fact, than any prior year. The changes are largely due to the number of books that have come online both in print and digital and, in some cases, in digital only. In fact, the latest figures for books published daily are staggering. Bowker reported that in 2012 there were 3,500 books published each day in the US; this number does not include eBooks since many of them are often published straight to Amazon without ISBN numbers or other means of tracking. It’s a perfect storm for change.

Inside Publishing

Marketing & Publicity

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New Year, New Direction

by Laura Dawson
Bowker | Thu Jan 2, 2014

At SelfPublishedAuthor.com, our goal is to bring you reliable information from self-publishing experts on a wide variety of topics. Now that the site is firmly established, we've put together an editorial calendar - each month we'll provide posts on a specific topic, applicable to many elements of the publishing workflow. January is - in the spirit of self-improvement - about tools and best practices. Expect to hear from Penny Sansevieri, Laura Dawson, and other contributors about ways to target effective markets, streamline ebook conversion, and distribute your titles.

We look forward to a terrific 2014 and serving you with lots of great advice from our partners and others in the self-publishing community!

Inside Publishing

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Inside Publishing

Creating a Book Readers Want to Buy

Bookbaby's Top 10 Articles on eBook Formatting

11 Book Marketing Predictions for 2014

New Year, New Direction

Pages

Getting Started

Create a Culture of Quality in Your Publishing Company

How to Write a Business Plan as Narrative (Part 2 of 2)

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Do You Have the Write Stuff?

Today's Great American Novel (Part 2 of 2)