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Marketing & Publicity

Good marketing is an art. Knowing your audience is critical. Get the word out about your book in a compelling and interesting way.

Steps in Marketing & Publicity

  • How to craft your message
  • Social media
  • Search engine optimization
  • Go local
 

A Book Publicity Campaign is Only as Good as the Author’s Responsiveness

by Sandra Poirier ...
Bowker | Thu May 9, 2013

Part 4 in a Series of Book Marketing and Publicity Tips from Smith Publicity

The inspiration for this topic came from one of our authors. She is a highly credentialed, successful businesswoman. In a conversation last week about plans for the next stage of her campaign, I thanked her for all her hard work. Her quick answers to her publicist’s questions, willingness to do all media interviews and bylined articles offered to her, and her proactive input about news stories related to her expertise has made her campaign extremely successful.

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Why Authors Should Do EVERY Radio Interview They Can

by Sandra Poirier ...
Bowker | Wed May 8, 2013

Part 3 in a Series of Book Marketing and Publicity Tips from Smith Publicity

It’s easy to be tempted to ignore or at least not be excited about the prospect of an interview on a small radio station. Some authors think a tiny station will have few listeners, and it may not be worth the time to do the interview. 

First, this isn't necessarily true. Think about it: How many people does a small, 1000 watt station in the middle of New York City reach? Millions.

Second, you never know who is listening. We’ve booked authors on stations as small as 250 watts in remote areas of the country. In fact, a famous Smith Publicity story regarding an interview on a tiny station has been told many, many times.  It drives home the point as to why every interview is important, and also gives an example of what a clever pitch can do.

Marketing & Publicity
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Three Ways to Prepare Yourself to Interact with the Media About Your Book

by Sandra Poirier ...
Bowker | Tue May 7, 2013

Part 2 in a Series of Book Marketing and Publicity Tips from Smith Publicity

1.) Watch TV and listen to the radio. If you want to get exposure for your book by securing broadcast interviews, then it makes sense that you should watch the types of shows you want be on. Seems like common sense, but many authors don’t do this. Listen to your local talk radio station and get the feel for the rhythm and pacing of radio interviews. Watch television shows, both locally and nationally, which interview authors.  Particularly with television, you’ll come to appreciate how relatively little time you will actually have on the air, and why you have to be concise in your answers and stay on topic.

Marketing & Publicity
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Promoting Your Book During the Summer

by Sandra Poirier ...
Bowker | Mon May 6, 2013

Part 1 in a Series of Book Marketing and Publicity Tips from Smith Publicity

While many books are launched in September or January, summer provides a great venue for authors to spread the word out about their books. Remember, newspapers, radio shows, magazines, etc. are still looking for entertaining, informative content!

New activities and hobbies. Both fiction and non-fiction books can be tapped for summer exploration of new interests. For example, if you have a non-fiction book about investing, a solid angle would be talking to your children about investing and projects parents and children can do together during summer for financial literacy. If your novel is about a musician, promote your book by offering tips on how summer is a great time for adults to take up an instrument.

Marketing & Publicity
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Why Is Metadata So Important?

by Laura Dawson
Bowker | Wed Apr 3, 2013

Books in Print lists about 28 million ISBNs that are actively being bought and sold in the US, UK and Australia.

This, of course, does not include books with no ISBNs, and is not a global figure. But it's enough of a number to emphasize the point that there are an awful lot of books out there. And a self-published author, without the marketing and PR engine of a large publishing house behind her, or the funds to take out TV advertising time, desperately needs her readers to find her book amid these millions of others. 

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Why ISBNs?

by Laura Dawson
Bowker | Tue Mar 12, 2013

The ISBN was invented in the 1960s, when British bookseller W. H. Smith began computerizing its distribution system. It became an ISO standard in 1970, and now the ISBN forms the backbone of the book supply chain around the world. Certainly there are plenty of books published that do not have ISBNs. Proprietary publications that are not traded, for example, don’t require ISBNs. Books that are sold in “walled garden” environments don’t require ISBNs. So why use them?

 

 

Inside Publishing
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Why Self-Publishing Is Harder Than It Looks

by Laura Dawson
Bowker | Mon Mar 11, 2013

There are loads of self-publishing services out there that promise a great deal of ease and speed in getting your book out there. And that’s fantastic, but many authors find that once they sign up, they’re on the hook for a lot more work than they had planned. This is because making a book is not an easy thing.

While mainstream publishing is disappointing authors in some ways, one way it’s succeeding is by printing the actual book. This is not simply as easy as sending an edited Word manuscript to a printer and magically getting a book back. There are lots of decisions and actual work that have to go into book production, and when an author is doing this herself…guess what? She’s the one who has to make these decisions and do this work.

Design & Production
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What Happens To Your Book After It's Published?

by Laura Dawson
Bowker | Tue Mar 5, 2013

So you release your book into the wide, wide world, and people read it. Then what?

There are going to be some things that you, as the author and as the publisher, cannot control. You can’t govern people’s responses to your book. You can’t fully control the information about your book that’s on store websites. You can’t totally control where the booksellers in a physical store place your book.

Inside Publishing
Marketing & Publicity
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Good Marketing Is A Great Conversation

by Laura Dawson
Bowker | Tue Mar 5, 2013

Marketing has changed a great deal since the days of Mad Men. Advertising agencies used to be able to essentially tell consumers what they should buy – broadcasting the message over mass media (television, which used to be 3 or 4 channels, and radio, in newspapers and magazines).

But media itself has changed radically in the last 15 years. The World Wide Web, cable television, satellite radio have all contributed to a fracturing of the “mass” audience. Messages now have to be tailored to these fragments, rather than broadcasted to the whole. And – particularly on the Web – these fragments tend to talk back.

Inside Publishing
Marketing & Publicity
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Do I Really Need Social Media?

by Laura Dawson
Bowker | Mon Mar 4, 2013

As the Dowager Countess says in Downton Abbey about the telephone, “Is this an instrument of communication or torture?” Social media can certainly be both. Let’s break down the different tools in the social media toolbox, and then talk about ways they can be used, and ways they can be (however inadvertently) abused.

Inside Publishing
Marketing & Publicity
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  • Obtain ISBNs (click here!)
  • Convert your file to ebook (click here!)
  • Acquire a bar code (click here!)
  • Increase discovery (click here!)
  • Purchase a QR code (click here!)
  • Register your copyright (click here!)
  • License your book’s content (click here!)
  • Find out who you write like (click here!)
  • Promote your book online (click here!)

Getting Started

Create a Culture of Quality in Your Publishing Company

Thu, November 13

FAQs about ISBNs

Fri, October 24

How to Write a Business Plan as Narrative (Part 2 of 2)

Wed, September 10

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Fri, September 05

Do You Have the Write Stuff?

Wed, September 03

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