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Marketing & Publicity

Good marketing is an art. Knowing your audience is critical. Get the word out about your book in a compelling and interesting way.

Steps in Marketing & Publicity

  • How to craft your message
  • Social media
  • Search engine optimization
  • Go local
 

The Value of Subject Codes

by Bowker Publishe...
Bowker | Tue Sep 3, 2013

Are subjects important?  Will incorrect subjects on an ISBN have a big impact on its distribution?  This is a very broad question that can either be answered with a word ("yes") or a dissertation.  We will try for something in between.

Just as providing correct title, author, publisher, and pricing information is important, correct subjects are important if you want your book to be properly represented in the marketplace.  They are an integral part of providing well-formed metadata about an ISBN. Leaving book discovery to keyword searching and title scanning alone is not enough because keywords often retrieve "false positives" and because the subject of a book is not always self-evident from the title: "Orange is the New Black" is not about fruit or color theory, and "The Glass Castle" is not about architecture. 

Marketing & Publicity
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How to Create Visibility through Your ISBN Metadata

by Laura Shabott
Bowker | Tue Aug 27, 2013

Your ISBN, or International Standard Book Number, is a key tool to getting discovered by the people who buy eBooks. What is it really? This 13 digit number is used by the publishing industry to organize all printed, audio and digital books worldwide. The specific facts that a self-publishing author provides to register a title’s ISBN with Bowker are its Metadata.

Let’s look carefully at the information required for Section One of an ISBN registration using different published works as examples.

Section One: Title and Cover

1. Title: Confessions of an eBook Virgin

2. Subtitle: What Everyone Should Know Before They Publish on the Internet

Make sure these fields are EXACTLY the same, including upper and lower case, as what is seen on your cover and cover page. 

Marketing & Publicity
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ISNI: A New Identifier for People (and Organizations)

by Laura Dawson
Bowker | Thu Aug 15, 2013

In addition to being a registration agent for ISBNs, Bowker is also a registration agent for ISNI. This is a new identifier - the standard was published in 2012 - for people and organizations. The mission of ISNI is (from the ISNI website):

  • Assign to the public name of a writer, artist, performer, researcher, publisher, etc. a persistent unique identifying number in order to resolve the problem of name ambiguity in search and discovery.
  • Diffuse each assigned ISNI across all repertoires in the global supply chain so that every creative work is unambiguously attributed to its creator or publisher wherever that work is described.

By achieving these goals the ISNI will act as a bridge identifier across multiple domains and become a critical component in Linked Data and Semantic Web applications.

Inside Publishing
Marketing & Publicity
Rights
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How To Fill Out All Those Metadata Forms: Titles

by Suzanne P. Franks
Bowker | Mon Aug 12, 2013

Congratulations!  You have written your book!  That was a major achievement.  Your next step will no doubt be to list your title with various website services to increase its exposure.  You will be filling out forms with questions you may have never thought about before.  Some guidelines about what to include would be beneficial about now. Here’s a list of best practices for formatting your title on the web:

1.       Use mixed case for capitalizing your title, unless there is an acronym involved.  For example, The Ocean at the End of the Lane would have mixed case but SEAL Team Six would have the acronym in all capital letters.

Marketing & Publicity
Distribution
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Top 5 Apps for Authors

by Carla King
Bowker | Wed Aug 7, 2013

Authors these days are more than authors. Our days are fragmented with tasks that more resemble those of publishers and marketers, journalists and speakers. We must not only write, but edit, organize, blog, friend, tweet, connect, converse, advise, recripocate, share and share again.

These five apps (and I mean “apps” beyond the mobile-only kind) help me streamline these tasks so that I can spend more time actually writing and sell more books.

1. BIT.LY: EFFICIENCY AND ANALYTICS

Editing
Marketing & Publicity
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Self Publishing Your Book: Where's the Money?

by Carla King
Bowker | Tue Aug 6, 2013

There are many ways to sell your self-published print books and e-books, and the associated fees and royalties vary wildly. The highest margins come when you sell from your own online store. You can employ an e-book aggregator/distributor, or upload the e-books yourself to each online retailer. Don’t forget to get into the new (for self-publishers) library market. It’s easy to collect the money. You can get paid automatically by direct deposit into your bank account.

Marketing & Publicity
Distribution
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Blog Commenting: the new SEO strategy

Penny C. Sansevieri's picture
by Penny C. Sansevieri
Bowker | Thu Aug 1, 2013

For the past five or so years, we’ve organized teams to support a client’s efforts to increase the SEO of his or her website. We’ve done this a number of ways, but the biggest and most powerful was - and is - blog commenting.

When we first launched teams to offer blog commenting, most people didn’t have a clue how powerful this type of marketing was. Most Internet people did and have been doing it ever since. Now it’s become more mainstream, and everyone seems to want to jump on the blog commenting bandwagon. But let me caution you, because there’s a right way and a very wrong way to do this. I’ll explain both.

Creating a Blog Commenting Plan

The first step in blog commenting is creating a plan and, of course, knowing who you’ll be engaging with. Here are a few ways you can get started:

Marketing & Publicity
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Five Simple Ways to Improve your Ranking on Google Search

by Penny Sansevier...
Bowker | Wed Jul 17, 2013

In fact, Google is too smart for most black hat marketers. On average, Google changes their algorithms over 500 times a year. Why do they do this? Well, mostly to make sure that websites that are focused on content farming and other black hat SEO tactics don’t climb up the search engine ranking.

Inside Publishing
Marketing & Publicity
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9 Things Every Publicist Does (differently) That You Should Do, Too!

by Penny Sansevier...
Bowker | Fri Jul 12, 2013

People will ask me all the time, “Why do I need a publicist?” If you have to ask the question, chances are you probably need one. Why? Because there are too many stories, too many angles, and too many opportunities you might miss by not knowing the rules of the game, so to speak. Authors, speakers, small business owners (turned authors) often launch headlong into their marketing campaign with little or no regard for the steps and the process of getting media. Some authors stumble into success after success and that’s great, but it’s often not the norm. Why? Because in our zeal to tell the world about our story, we often stumble over our own efforts. Sending pitches that are too long, or sent to the wrong person. Getting a media person on the phone and fumbling your elevator pitch. All of these things can rob you of the chance to really get your book out there.

Inside Publishing
Marketing & Publicity
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The Secrets to Ebook Publishing Success

by Laura Dawson
Bowker | Mon Jul 8, 2013

Mark Coker, founder of Smashwords, is sharing some of his expertise with us here at SelfPublishedAuthor. In this presentation, Mark goes over best practices for publishing ebooks (beginning, of course, with the all-important point that "your best marketing is a great book". Follow the link to his slides here.  

Design & Production
Marketing & Publicity
Distribution
  • Read more about The Secrets to Ebook Publishing Success

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  • Obtain ISBNs (click here!)
  • Convert your file to ebook (click here!)
  • Acquire a bar code (click here!)
  • Increase discovery (click here!)
  • Purchase a QR code (click here!)
  • Register your copyright (click here!)
  • License your book’s content (click here!)
  • Find out who you write like (click here!)
  • Promote your book online (click here!)

Getting Started

Create a Culture of Quality in Your Publishing Company

Thu, November 13

FAQs about ISBNs

Fri, October 24

How to Write a Business Plan as Narrative (Part 2 of 2)

Wed, September 10

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Fri, September 05

Do You Have the Write Stuff?

Wed, September 03

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