Marketing & Publicity

Good marketing is an art. Knowing your audience is critical. Get the word out about your book in a compelling and interesting way.

Steps in Marketing & Publicity

How to craft your message
Social media
Search engine optimization
Go local

Do I Really Need Social Media?

by Laura Dawson
Bowker | Mon Mar 4, 2013

As the Dowager Countess says in Downton Abbey about the telephone, “Is this an instrument of communication or torture?” Social media can certainly be both. Let’s break down the different tools in the social media toolbox, and then talk about ways they can be used, and ways they can be (however inadvertently) abused.

Inside Publishing

Marketing & Publicity

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Marketing & Publicity

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Discovery: The Magic Word

by Laura Dawson
Bowker | Sun Mar 3, 2013

Traditionally-published authors have distribution and a publisher's marketing services. The biggest fight for a self-published author is getting her book noticed - leveling the playing field.

"Discovery" is more than a catch-word. There are several tools that can help raise your book's visibility.

1. Metadata

Inside Publishing

Marketing & Publicity

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Marketing & Publicity