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Marketing & Publicity

Good marketing is an art. Knowing your audience is critical. Get the word out about your book in a compelling and interesting way.

Steps in Marketing & Publicity

  • How to craft your message
  • Social media
  • Search engine optimization
  • Go local
 

Use of ISNIs Among Authors Is Growing

by Laura Dawson
Bowker | Wed May 7, 2014

  

Use of ISNIs among authors is growing, according to a press release published today by ProQuest (Bowker - and by extension SelfPublishedAuthor.com - is a ProQuest affiliate). 

A new analysis of Bowker® Books In Print shows that a full 33 percent of its contributors have the ISO-certified International Standard Name Identifier (ISNI) connected with their names and in use in the database. ISNI was created just over two years ago and has topped 8 million assignments, 2.33 million of which are represented in Books In Print, showing rapid uptake by authors and other contributors.

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Top 3 Rules of Social Media for Authors

by Chris Robley
Bowker | Mon Mar 24, 2014

If you want to build a large online readership and effectively promote your book through social media, there are three very important things to remember, no matter which social networks you’re using.

1. It’s all about connection

Don’t be one of those annoying social media spammers, constantly boasting or asking followers to “buy, buy, buy” (or both).  Instead, provide value, either through writing and sharing useful information, or by being simply entertaining (which could mean funny, biting, sympathetic, etc.) Once you’ve made a real connection, your followers will be more receptive to buying your book. Soft sell!

2. Be a shinier, more compact you

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Don’t Make These Mistakes that First-Time Self-Published Authors Make

by Miral Sattar
Bowker | Fri Feb 21, 2014

Miral Sattar is founder and CEO of BiblioCrunch, an award-winning author services marketplace that matches authors with quality, award-winning book publishing professionals. She has worked in the media industry for 11 years (most recently at TIME) and her writing has been featured in PBSMediaShift, TIME, CNN, NY Daily News, among other media publications. Follow her on Twitter @miralsattar.

 

I get a lot of authors coming to me for self-publishing advice and these are some of the most common mistakes I’ve seen.

 

1) Having Vague Goals

You need to define your goals. Are you looking to get more readers? Or looking to sell books? It’s easy to get more readers if you’re a first-time author, but it’s harder to sell books.

 

2) Not Getting Your Work Professionally Edited

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Harnessing the Power of Goodreads

Penny C. Sansevieri's picture
by Penny C. Sansevieri
Bowker | Wed Feb 12, 2014

Goodreads has really become a front and center social network for authors. First, with their new Amazon relationship, and now it would seem that they’ve doubled their readership to 25 million. Though many authors and publishers vowed to close their accounts after the Amazon merger, it seems that Goodreads is still going strong and still maintains its independence of Amazon. If you’re not on Goodreads or if you haven’t touched your account in a while you should consider this site and the benefits it offers.

There have been many success stories from Goodreads, authors who “got noticed” by having lots of activity there, mingling with other members, getting tons of reviews, and while success isn’t guaranteed on this site (or anywhere) Goodreads can really help you get a leg up on your promotion. So, how did the massive growth of this site happen?

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Embracing the Metadata That Powers Your Book Sales

by Laura Dawson
Bowker | Mon Feb 10, 2014

What do we mean by “metadata” and why is it so important?

Can it really make the difference in sales of your books?

In an eye-opening webinar on Wednesday, February 12, from 1-2:00 Eastern time, Rebecca Albani from Bowker will explain the basics of metadata, including the key things authors should be monitoring in their own data stream.  You’ll learn why the tiniest details can make the biggest difference and why the metadata that you choose to upload about your book to distributors, retailers, and libraries dictates who discovers your work, when they find it, where, and how easily. Poor data can keep your book from ever being found by readers – even if you’ve written an award-worthy piece of work.

This webinar is sponsored by the Independent Book Publishers Association (IBPA) and produced by Bowker.

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Ten Tips for Pricing Your Book Profitably

by Brian Jud
Bowker | Tue Jan 28, 2014

If you price your book incorrectly you may reduce your short-term profitability and likelihood of long-term success. Here are ten tips to help you price your books profitably.

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Top Ten Things You Can Do To Be More Successful In Your Book Marketing.

by Brian Jud
Bowker | Wed Jan 22, 2014

Do you want to produce better books and sell more of them in 2014? Here are the Top Ten Things You Can Do To Be More Successful In Your Book Marketing.  

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Keep Prices High and Sell More Books

by Brian Jud
Bowker | Thu Jan 9, 2014

Brian Jud is the Executive Director of the Association of Publishers for Special Sales. In this post, he reveals some best practices around book pricing.

When sales decline, many publishers immediately lower their prices to seek new sales. This tactic can hurt short- and long-term profitability. A better tactic is to maintain a higher price and re-positioning your products. Perhaps the best source of ideas for doing that is your target buyers.

A good example is hard to find in the publishing industry, so let’s look at Hyundai. As the economy faltered in the recent recession (2008 – 2009) consumers delayed major purchases, especially cars. Most car companies slashed prices and offered cash-back offers.

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11 Book Marketing Predictions for 2014

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by Penny C. Sansevieri
Bowker | Mon Jan 6, 2014

In this article, Penny Sansevieri makes predictions around the new book marketing best practices.

For those of us who market authors for a living, we know that 2013, more than any other year, saw bigger changes in marketing books. More in fact, than any prior year. The changes are largely due to the number of books that have come online both in print and digital and, in some cases, in digital only. In fact, the latest figures for books published daily are staggering. Bowker reported that in 2012 there were 3,500 books published each day in the US; this number does not include eBooks since many of them are often published straight to Amazon without ISBN numbers or other means of tracking. It’s a perfect storm for change.

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Bowker Self Publishing Report: 2012

by Laura Dawson
Bowker | Tue Nov 12, 2013

A new analysis of U.S. ISBN data by ProQuest affiliate Bowker reveals that the number of self-published titles in 2012 jumped to more than 391,000, up 59 percent over 2011 and 422 percent over 2007. Ebooks continue to gain on print, comprising 40 percent of the ISBNs that were self-published in 2012, up from just 11 percent in 2007.

“The most successful self-publishers don’t view themselves as writers only, but as business owners,” said Beat Barblan, Bowker Director of Identifier Services. “They invest in their businesses, hiring experts to fill skill gaps and that’s building a thriving new service infrastructure in publishing.”

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  • Obtain ISBNs (click here!)
  • Convert your file to ebook (click here!)
  • Acquire a bar code (click here!)
  • Increase discovery (click here!)
  • Purchase a QR code (click here!)
  • Register your copyright (click here!)
  • License your book’s content (click here!)
  • Find out who you write like (click here!)
  • Promote your book online (click here!)

Getting Started

Create a Culture of Quality in Your Publishing Company

Thu, November 13

FAQs about ISBNs

Fri, October 24

How to Write a Business Plan as Narrative (Part 2 of 2)

Wed, September 10

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Fri, September 05

Do You Have the Write Stuff?

Wed, September 03

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